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Borj Fez Mall, located in the heart of Fez, Morocco, is a contemporary shopping center that brings international retail standards to a historic city.
The mall spans multiple levels, hosting over 80 retail units, a hypermarket, cafes, and entertainment facilities. It attracts both locals and tourists, leveraging Fez’s cultural appeal while introducing modern shopping convenience. The tenant mix includes global fashion brands, local boutiques, and family-friendly food options. Its catchment area benefits from strong foot traffic due to its central location but faces competition from traditional souks and emerging retail formats.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Strength: Central Location
The mall is strategically positioned in central Fez, making it highly accessible to both residents and tourists. Its location near historic and residential areas ensures consistent footfall, which supports tenants in categories like fast fashion, electronics, and dining.
Challenge: Competition with Traditional Retail
Retailers must compete with the deeply rooted and culturally significant souks of Fez, which offer unique merchandise, lower prices, and a traditional shopping experience that many locals and tourists favor.
Opportunity: Growing Middle Class
Fez’s expanding middle class and increasing urbanization present an opportunity for retailers to capture a more affluent customer base seeking branded goods, convenience, and entertainment under one roof.
Building Details
Detailed Market Analytics
City Snapshot
Fez
Comprehensive market intelligence for retail expansion in this city
Popular in Morocco
Top retail destinations across Morocco.
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Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
City Snapshot
Fez
Comprehensive market intelligence for retail expansion in this city
