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Daily Essentials & GroceryNational ChainsValue & Discount RetailHealth & WellnessMid-Market Fashion

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Ultra-Luxury Positioning

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Plaza Vega Baja is an established open-air strip shopping center located at 15 Carr. 155 in Vega Baja, Puerto Rico 00693, serving the local trade area of approximately 54,100 residents in Vega Baja Municipio. The property features a mix of national and regional tenants, including anchors like Econo Supermarket, Burlington, Ross Dress for Less, Planet Fitness, O"Reilly Auto Parts, Me Salve pharmacy, Rainbow apparel, and All Ways 99 discount store, which collectively drive consistent daily foot traffic from nearby residential neighborhoods and commuters along the primary roadway.

Total gross leasable area is estimated at around 80,000 square feet based on tenant footprints, with current availability including a 3,841-square-foot inline space adjacent to Me Salve and a 3,000-square-foot unit, plus kiosk options for smaller formats.

Accessibility is strong via Carr. 155, with proximity to Highway 22 providing links to San Juan (about 25 miles east) and regional areas, though public transit options are limited in this suburban setting.

Market position reflects a community-oriented retail hub in a low-to-moderate income area, where median household income stands at $23,877 and median age is 44.3, supporting everyday essentials shopping rather than luxury or experiential retail. Occupancy appears stable at over 90% inferred from active tenancies, with footfall benefiting from supermarket draw but challenged by economic constraints.

Leasing advantages include flexible space configurations, visibility on a high-traffic road (daily vehicles estimated 15,000-20,000), and competitive rent levels around $18-22 per square foot annually (triple net), lower than urban centers like San Juan. However, drawbacks encompass market saturation in discount categories, aging infrastructure in some sections, and vulnerability to economic downturns given the areas below-average income levels and 6.3% unemployment rate.

Overall, it suits value-oriented retailers targeting local families, but requires careful assessment of sales potential amid regional competition from nearby strips like Plaza Las Vegas.

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Hours of Operation

Hours

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Monday10:00 AM — 07:00 PM
Tuesday10:00 AM — 07:00 PM
Wednesday10:00 AM — 07:00 PM
Thursday10:00 AM — 07:00 PM
Friday10:00 AM — 07:00 PM
Saturday09:00 AM — 09:00 PM
Sunday11:00 AM — 07:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

15 PR-155, Vega Baja, Puerto Rico

Insights

Demographics and Trade Area

Vega Baja Municipio has a population of 54,100 as of 2023, with a median age of 44.3 years indicating an older demographic profile suited for family-oriented and essential goods retail. Median household income is $23,877, reflecting low purchasing power that favors discount and grocery-focused tenants over high-end brands. Within a 5-mile radius, the trade area encompasses about 40,000 residents, with 74.9% owner-occupied housing and median home values at $200,000, supporting steady but modest consumer spending on necessities. This profile presents opportunities for budget retailers but risks lower average transaction values compared to more affluent Puerto Rican markets.

Competition and Market Saturation

Plaza Vega Baja faces moderate competition from nearby retail strips, including Plaza Las Vegas (anchored by Walgreens and AutoZone, 2 miles away) and smaller local centers along Carr. 2, which collectively capture similar value shoppers. The areas retail landscape shows saturation in discount apparel (e.g., Ross, Burlington) and pharmacies, potentially diluting footfall capture rates estimated at 5,000-7,000 daily visitors shared across sites. Broader regional draw from Dorado or Toa Baja malls (10-15 miles) poses indirect pressure, especially for non-essential categories. Strengths lie in the supermarkets anchoring role for impulse buys, but weaknesses include limited tenant mix diversity, with over-reliance on big-box discounters amid Puerto Ricos post-hurricane recovery challenges and economic stagnation.

Lease Terms and Operational Quality

Available spaces at Plaza Vega Baja lease at approximately $18-22 per square foot on a triple net basis, with terms typically 5-10 years including options for renewal and percentage rent clauses tied to sales thresholds around $300-400 per square foot annually. Occupancy is inferred high at 92-95% based on filled anchor positions, though smaller units turnover periodically due to local economic volatility. Operational quality is adequate with ample parking (ratio 4.5 spaces per 1,000 sq ft), basic maintenance, and 24/7 security from anchors, but infrastructure shows signs of aging post-2017 hurricanes, including occasional power reliability issues. Accessibility via signalized entrances aids logistics, yet traffic congestion during peak hours and lack of pedestrian enhancements present minor risks for customer experience.

Building Details

Property Type
Community
Gross Leasable Area
17,182
Year Built
1990
Parking Spaces
500
Average Monthly Footfall
41,667
Owner
SITE Centers
Anchor Tenants
Econo, Me Salve, Planet Fitness, Burlington

Detailed Market Analytics

Primary Catchment Area
10 km
Secondary Catchment Area
30 km
Catchment area population
100,000 People
Population growth rate
-0.5 %
Median age
44.3 Years
Household size
2.62 Persons
Education level (tertiary)
22.0 %

Median household income
$23,877 USD
Unemployment rate
8.5 %
Cost of living index
85 Index (US=100)

Retail spending per capita
$4,500 USD per year
Spending on apparel
15.0 %
Spending on groceries
30.0 %
Spending on electronics
10.0 %

Annual foot traffic
500,000 Visitors
Dwell time
45 Minutes
Conversion rate
20.0 %
Sales per square meter
$4,600 USD per year

Number of retail stores
25 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
3 per 10 km
Tenant diversity
Medium Qualitative
Unique Concepts
5 Stores

Gross Leasable Area
17,182 sqm sqm
Number of Levels
1 Levels
Average rent per square meter
$258 USD per year
Vacancy rate
10.0 %
Lease term flexibility
High Qualitative
Available retail space
8,733 sqm

Proximity to main roads
Direct Qualitative
Public transport access
Yes Boolean
Parking spaces
500 Spaces
Pedestrian traffic
Medium Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
20.0 %
Internet penetration
85.0 %

Retail crime rate
5 Incidents per 1,000 visitors
Security measures
Standard Qualitative

Promotional events
12 per year
Loyalty program penetration
15.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
2.0 %
New tenant pipeline
3 Tenants
Mall expansion plans
nan Qualitative
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Vega Baja

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Vega Baja

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