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Department Store AnchorsValue & Discount RetailNational ChainsHypermarket TrafficFamily Entertainment

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Ultra-Luxury Positioning

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Plaza Centro is an enclosed shopping mall in Caguas, Puerto Rico, at the intersection of PR-30 and Avenue Rafael Cordero, opened in 1986 and expanded in 2000 to 980,000 square feet of gross leasable area. As the fourth largest mall in Puerto Rico, it serves the San Juan-Bayamon-Caguas metro area with anchors JCPenney, Sams Club, Burlington Coat Factory, and Costco, plus Ross Dress for Less opening in 2025 in the former Kmart space.

The tenant mix includes over 100 stores focused on retail, dining, and entertainment, with 40% of visitors for shopping, 35% for dining, and 25% for home decor. Occupancy is 93.6%, supported by 4,095 parking spaces. The 3-mile demographics feature 96,577 population, 39,898 households, average household income of $56,033, and median of $34,389.

Leasing advantages encompass prime highway visibility driving traffic, diverse anchors stabilizing cash flow, and value-oriented positioning in a moderate-income market. Drawbacks include a 2021 foreclosure on the 283,000 sq ft strip portion (50% occupied in 2022 before BH Properties acquisition), Kmart closure in 2020, aging infrastructure, and competition from larger San Juan malls like Plaza Las Americas amid Puerto Ricos economic recovery post-hurricanes and high unemployment.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 09:00 PM
Saturday10:00 AM — 09:00 PM
Sunday10:00 AM — 07:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Ave. Rafael Cordero, Caguas, Puerto Rico

Insights

Demographic Profile

The trade area within 3 miles of Plaza Centro includes a population of 96,577 across 39,898 households, with an average household income of $56,033 and median of $34,389. Per capita income stands at $23,271, reflecting a middle to lower-middle class base suitable for discount and everyday retail. This demographic supports strong performance in categories like apparel and groceries but limits luxury spending. Economic factors in Puerto Rico, including post-hurricane recovery and unemployment rates around 8%, introduce volatility to consumer spending patterns and footfall stability.

Tenant Mix and Occupancy

Plaza Centro maintains a diverse tenant mix anchored by JCPenney, Sams Club, Burlington, and Costco, with specialty retailers like Party City, OfficeMax, and T-Mobile filling 93.6% occupancy. Dining and entertainment draw 35% of visitors, enhancing dwell time. Strengths lie in national tenants providing reliable traffic; however, the 2020 Kmart closure temporarily reduced draw until Ross arrival in 2025. The strip center portion faced 50% vacancy in 2022, highlighting uneven performance across sections and potential risks from weak categories like big-box retail saturation.

Accessibility and Competition

Strategic location on PR-30 offers high visibility and access for San Juan commuters heading south, with easy entry from Route 32 and 4,095 parking spaces aiding convenience. No specific footfall data available, but highway positioning supports steady traffic. Risks include competition from nearby Plaza del Carmen and larger venues like Plaza Las Americas, which may capture premium shoppers. Aging infrastructure from the 1986-2000 build and market saturation in apparel pose operational challenges. Rent levels remain competitive for the region, though undisclosed, amid Puerto Ricos broader retail pressures from e-commerce growth and economic constraints.

Building Details

Property Type
Regional
Gross Leasable Area
91,000
Year Built
1986
Parking Spaces
4095
Average Monthly Footfall
416,667
Owner
BH Properties, Kimco Realty
Anchor Tenants
JCPenney, Sam's Club, Costco, Burlington, Ross Dress for Less

Detailed Market Analytics

Primary Catchment Area
3 miles
Secondary Catchment Area
5 miles
Catchment area population
160,000 People
Population growth rate
-0.5 %
Median age
44 Years
Household size
2.5 Persons
Education level (tertiary)
30.8 %

Median household income
$34,389 USD
Unemployment rate
5.6 %
Cost of living index
90 Index

Retail spending per capita
$5,000 USD
Spending on apparel
$500 USD
Spending on groceries
$3,000 USD
Spending on electronics
$500 USD

Annual foot traffic
5,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
$4,500 USD

Number of retail stores
50 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
Medium Qualitative
Tenant diversity
High Qualitative
Unique Concepts
Yes Boolean

Gross Leasable Area
91,000 sqm sqm
Number of Levels
2 Levels
Average rent per square meter
$150 USD
Vacancy rate
6.4 %
Lease term flexibility
Standard Qualitative
Available retail space
929 sqm

Proximity to main roads
Direct Qualitative
Public transport access
Yes Boolean
Parking spaces
4,095 Spaces
Pedestrian traffic
Medium Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
Growing Qualitative
Internet penetration
90.0 %

Retail crime rate
Higher than US avg Qualitative
Security measures
Standard mall security Qualitative

Promotional events
Yes Boolean
Loyalty program penetration
Medium Qualitative
Digital signage presence
Yes Boolean

Projected foot traffic growth
2.0 %
New tenant pipeline
Yes Boolean
Mall expansion plans
nan Qualitative
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Caguas

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