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Outlet & Off-PriceNational ChainsDepartment Store AnchorsHome & LifestyleCinema & Leisure

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The Outlets at Montehiedra is an enclosed, one-level outlet shopping center located at 9410 Avenue Los Romero in San Juan, Puerto Rico, approximately 6 miles south of downtown. Opened in 1994 as Montehiedra Town Center and converted to an outlet format in 2016 with a $20 million investment, it spans 531,731 square feet on 55.4 acres, featuring over 100 local and national tenants. Key anchors include Marshalls Mega Store (52,460 sq ft), Home Depot (110,241 sq ft outparcel), Burlington (32,908 sq ft, opened 2024 replacing Tiendas Capri), Old Navy (14,744 sq ft), and a 14-screen Caribbean Cinemas with IMAX and 4DX (50,000 sq ft).

Upcoming additions in former Kmart space (closed 2021) are Ralph's Food Warehouse (64,499 sq ft) and Urology Hub medical office (20,454 sq ft total), addressing local gaps in grocery and healthcare services.

Tenant mix emphasizes value-oriented retail with outlets like Nike Factory Store (13,150 sq ft), Gap Outlet (7,508 sq ft), Polo Ralph Lauren, Guess Factory Outlet, Skechers, Puma, and Nautica (4,372 sq ft); dining options include Chili's Grill & Bar (6,370 sq ft), Romano's Macaroni Grill (7,000 sq ft), IHOP (4,929 sq ft), and an El Patio Food Court with Panda Express, KFC, and Starbucks. Outparcels host Walgreens (10,305 sq ft) and Arby's (2,400 sq ft drive-thru).

As the only outlet mall in the San Juan metro area, it serves an underserved mid-to-southern residential zone with family demographics, benefiting from Puerto Rico's retail market recovery with low 6.5% vacancy and pre-pandemic sales levels in 2023.

Leasing advantages include strong anchor draw, increased weekday foot traffic post-conversion (significant shopper uptick reported in 2017), and nearly full historical occupancy (89.1% in 2004, near 100% in 2017), supporting sales approaching $500 per sq ft in small stores historically. However, challenges involve recent anchor closures (Kmart 2021, Capri 2024), aging infrastructure from 1994 build, and competition from larger malls like Plaza Las Americas, potentially impacting apparel category saturation amid economic pressures in Puerto Rico.

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Hours of Operation

Hours

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Monday09:00 AM — 08:00 PM
Tuesday09:00 AM — 08:00 PM
Wednesday09:00 AM — 08:00 PM
Thursday09:00 AM — 08:00 PM
Friday09:00 AM — 08:00 PM
Saturday09:00 AM — 08:00 PM
Sunday11:00 AM — 07:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

9410 Avenue Los Romero, San Juan, Puerto Rico

Insights

Demographics and Accessibility

The Outlets at Montehiedra serves San Juan's metro population of about 2 million, with a median household income around $30,000 and a family-oriented demographic in the upscale Rio Piedras area. Trade area includes middle-class residents from mid-to-southern San Juan suburbs, drawing value-conscious shoppers and some tourists. Accessibility is strong via Avenue Los Romero, near PR-18 and PR-52 highways, with 2,788 parking spaces on-site. Public transit options are limited, relying on guaguas (buses), but proximity to residential developments enhances local footfall. Risks include traffic congestion during peak hours and vulnerability to island-wide events like hurricanes, which have historically disrupted access and operations.

Competition and Market Factors

In Puerto Rico's robust retail market (6.5% vacancy in 2025, sales rebound to pre-pandemic levels in 2023), The Outlets at Montehiedra faces competition from enclosed malls like Plaza Las Americas (largest in Caribbean, 1.2M sq ft) and San Patricio Plaza, which offer broader tenant mixes and higher-end options. As a specialized outlet center, it attracts discount seekers but contends with online retail growth and economic challenges including high unemployment (8-10%) and inflation. Strengths lie in its unique outlet positioning in the metro area, underserved grocery/medical niches, and regional draw from 55.4-acre site. Drawbacks include potential oversaturation in apparel outlets and sensitivity to tourism fluctuations, with broader market saturation in San Juan's 50 million sq ft retail space.

Occupancy, Rent Levels, and Footfall

Occupancy stands high at approximately 90-95%, aligning with Puerto Rico's strong retail performance, though recent transitions (e.g., Kmart closure, Capri exit) temporarily affected rates; available spaces total about 12,000 sq ft across small units. Estimated asking rents range $20-30 per sq ft annually for inline spaces, competitive for outlets versus $40+ in premium malls, based on general San Juan retail data. Footfall has increased significantly since the 2016 conversion, with notable weekday traffic gains and stronger sales reported in 2017; the cinema and anchors drive consistent visitation, estimated at millions annually. Challenges include aging infrastructure potentially requiring capex and weaker categories like electronics post-anchor shifts, amid market risks from economic volatility.

Building Details

Property Type
Outlet
Gross Leasable Area
48,056
Year Built
1994
Parking Spaces
2788
Average Monthly Footfall
208,333
Owner
Urban Edge Properties
Anchor Tenants
Marshalls Mega Store, Home Depot, Caribbean Cinemas, T.J. Maxx, Ralph's Food Warehouse, Urology Hub of Puerto Rico

Detailed Market Analytics

Primary Catchment Area
10 km
Secondary Catchment Area
30 km
Catchment area population
1,300,000 People
Population growth rate
-0.535 %
Median age
45.2 Years
Household size
2.72 People
Education level (tertiary)
30.8 %

Median household income
$27,500 USD
Unemployment rate
6.1 %
Cost of living index
99.7 Index

Retail spending per capita
$25,846 USD
Spending on apparel
nan USD
Spending on groceries
nan USD
Spending on electronics
nan USD

Annual foot traffic
2,500,000 Visitors
Dwell time
nan Minutes
Conversion rate
nan %
Sales per square meter
nan USD

Number of retail stores
100 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
Medium Qualitative
Tenant diversity
High Qualitative
Unique Concepts
Outlet format Qualitative

Gross Leasable Area
48,056 sqm
Number of Levels
1 Levels
Average rent per square meter
nan USD
Vacancy rate
2.0 %
Lease term flexibility
nan Qualitative
Available retail space
nan sq ft

Proximity to main roads
High Qualitative
Public transport access
Good Qualitative
Parking spaces
Ample Spaces
Pedestrian traffic
Medium Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
nan %
Internet penetration
90.0 %

Retail crime rate
nan Incidents per 100k
Security measures
Standard Qualitative

Promotional events
Yes Boolean
Loyalty program penetration
nan %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
Active Qualitative
Mall expansion plans
Phase C Qualitative
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