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Caguas Insightsas of Oct 2026
Population size
120 K People
Population growth
-1.5%
Age distribution
0-14: 12
15-24: 15
25-44: 28
45-64: 21
65+: 24 percent
15-24: 15
25-44: 28
45-64: 21
65+: 24 percent
Household size
2.49 People
Household composition
65 family households, 35 non-family percent
Education level
High school or higher: 86
Bachelor's or higher: 27 percent
Bachelor's or higher: 27 percent
Median household income
31,379 USD/year
Employment rate
44 %
Job growth
-0.5 %
Dominant industries
Healthcare, retail trade, manufacturing
Cost of living index
90 index (US=100)
Retail sales per capita
21,667 USD
Disposable income
28,000 USD/year
Spending behavior by category - apparel, dining, electronics
Apparel: 3, Dining: 8, Electronics: 4 percent of disposable income
Existing retail mix
Grocery, apparel, electronics, dining outlets; mix of local and chain stores
Number of competitors
50 stores
Market saturation
75 percent
Presence of anchor tenants
Yes, includes Walmart and local supermarkets
Foot traffic from nearby businesses
Moderate, 5,000 daily visitors
Rent costs
18 USD/sqm/month
Property values
1,200 USD/sqm
Zoning laws
Commercial zones allow mixed-use retail development
Business permits
Standard process via municipal office, 30-60 days days
Availability of retail space
10,000 sqm
Proximity to major roads
High, adjacent to PR-1 and PR-30
Public transportation access
Moderate, bus routes available
Parking availability
1,000 spaces
Pedestrian traffic
3,000 daily visitors
Vehicle traffic
25,000 daily vehicles
Public transport accessibility
Good, multiple bus lines
Commute times
28.5 minutes
Work patterns
Mostly local employment, some commute to San Juan
Shopping preferences
Preference for convenience and local stores
Brand affinity
Strong for U.S. chains like Walmart, local brands
Consumer loyalty
High to discount retailers
Entertainment and leisure trends
Local parks, cultural events, family outings
Crime statistics
Moderate, violent crime rate 300 per 100,000 per 100,000 people
Shoplifting rates
2 percent of sales
Public safety measures
Police patrols, CCTV in commercial areas
Tourist spending
50,000,000 USD/year
Tourist footfall
100,000 visitors/year
Major local events
Caguas Carnival, cultural festivals
Seasonal attractions
Holiday markets, summer festivals
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Total retail space
150,000 sqm
Retail space per capita
1.2 sqm/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Stable, driven by local population
Major upcoming retail projects
Expansion of Plaza del Carmen
Grocery market share distribution - Top 3 retailers & market share
Walmart: 35, Pueblo: 25, Supermercados Selectos: 20 percent
Consumer spending patterns
Focus on essentials, occasional discretionary
Grocery expenditure trends
Increasing 3 percent annually percent
Luxury retail performance
Low, limited luxury outlets
Top mall shopping preferences
Plaza del Carmen for variety
Shopping trips to other cities - % of residents
30 percent
Key drivers for mall visits
Convenience, sales, family outings
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion: 60, Luxury fashion: 10, Electronics: 20, Dining: 10 percent preference
Number of existing malls
3 malls
Total retail footfall - annual visits across malls
2,000,000 sqm
Retail market gaps
Limited high-end fashion and entertainment
Trade area population
500,000 people
Retail potential in catchment area
High, due to metro proximity
Projected retail growth rate
1.5 %
Preferred mall layouts
Open-air with parking, mixed-use
Public transport access
Good, connected to San Juan lines
Walkability score
55 out of 100
Road infrastructure & car access
Well-developed highways PR-1, PR-30
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential and commercial, planned expansions
Retail Destinations in Caguas
Browse 3 retail destinations in Caguas, Puerto Rico. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Caguas at a Glance
- Total Properties3
- CountryPuerto Rico
