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Cinema & LeisurePremium Dining & LifestyleInternational ChainsNational ChainsSpecialty Retail

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Magma Square is a prominent retail destination located in the city of Sulaymaniyah. The mall offers a variety of retail, dining, and entertainment options catering to a broad demographic. It benefits from a central location with good road access, though the area has seen increased competition in recent years from newer developments. The mall’s anchor tenants include a mix of local and international brands, providing a strong draw for foot traffic.

However, the overall tenant turnover rate has been somewhat high, indicating potential volatility. While parking is ample, the mall's age shows in certain areas where maintenance has lagged, and some retailers have expressed concerns about the mall’s ability to adapt to changing consumer behavior. Retailers should consider the mixed performance of some sections, and the surrounding competition could impact future rent stability.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

H9C3+X63, Sulaymaniyah, Iraq

Insights

Tenant Turnover

Magma Square has experienced a high tenant turnover rate, which may indicate challenges in maintaining a stable retail environment. Retailers may want to assess whether the mall’s management is actively addressing these issues or if it could signal a lack of long-term market stability.

Competitive Pressure

The mall is facing increasing competition from newer, more modern developments in the Sulaymaniyah area. This could impact foot traffic and retail sales, especially if the competition offers more modern amenities or attracts a higher volume of visitors.

Maintenance Challenges

While the mall has a decent overall layout, certain sections show signs of aging, particularly in its infrastructure. Retailers should be aware of potential long-term maintenance costs or possible disruptions due to repair work, which could affect daily operations.

Building Details

Property Type
Community
Gross Leasable Area
17,500
Year Built
2019
Parking Spaces
580
Average Monthly Footfall
291,667
Owner
Malia Group
Anchor Tenants
Empire Cinema, Kurdish Restaurant, Shakespeare & Co, Crepaway, Nasma, Basilico, Ali Ocakbaşi

Detailed Market Analytics

Primary Catchment Area
10 Kilometers
Secondary Catchment Area
25 Kilometers
Catchment area population
1,200,000 People
Population growth rate
2.5 %
Median age
28 Years
Household size
5.2 People
Education level (tertiary)
15.0 %

Median household income
6,000 USD
Unemployment rate
8.5 %
Cost of living index
65 Index

Retail spending per capita
1,200 USD
Spending on apparel
300 USD
Spending on groceries
500 USD
Spending on electronics
200 USD

Annual foot traffic
3,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
2,500 USD

Number of retail stores
115 Stores
Anchor tenant presence
Yes
Competitor density (same category)
10.0 %
Tenant diversity
70.0 %
Unique Concepts
15.0 %

Number of Levels
4 Levels
Average rent per square meter
30 USD
Vacancy rate
8.0 %
Lease term flexibility
Moderate
Available retail space
1,400 Square Meters
Gross Leasable Area
17,500 Square meters

Proximity to main roads
0.5 Kilometers
Public transport access
Yes
Parking spaces
580 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
20.0 %
Internet penetration
75.0 %

Retail crime rate
Low
Security measures
High

Promotional events
12 Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
10 Stores
Mall expansion plans
No
City Snapshot
Sulaymaniyah

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Sulaymaniyah

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