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Brand Fit Snapshot

Best for:

International ChainsNational ChainsFamily EntertainmentCinema & LeisurePremium Dining & Lifestyle

Not ideal if:

Ultra-Luxury PositioningDiscount RetailSmall Format Retail

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Basra Mall, located in the heart of Basra, Iraq, is a prominent shopping and entertainment destination catering to the city’s growing middle-class population.

The mall features a mix of international and regional brands, dining outlets, a cinema complex, and family-friendly entertainment areas, serving as a modern retail hub in a city with limited organized retail options. Its accessibility via main roads and proximity to residential neighborhoods make it a convenient choice for shoppers. However, limited competition in the area has kept lease rates relatively high despite inconsistent footfall during weekdays, with weekends seeing higher activity.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Basra Mall, Basra, Iraq

Insights

Strength: Visibility and Accessibility

The mall benefits from its strategic central location on a major arterial road in Basra, ensuring high visibility and easy access for both pedestrians and vehicles, which supports steady weekend traffic and enhances brand exposure for retailers.

Weakness: Inconsistent Footfall

Foot traffic is noticeably uneven, with lower weekday visits and spikes mainly on weekends and holidays. This pattern poses challenges for retailers reliant on consistent daily sales and may affect operational planning and staffing.

Opportunity: Untapped Market Potential

With few modern malls in Basra and growing demand for organized retail experiences, there is an opportunity to capture market share by offering differentiated products and services that cater to underserved consumer segments and capitalize on rising disposable incomes.

Building Details

Property Type
Super Regional
Gross Leasable Area
40,000
Parking Spaces
4000
Average Monthly Footfall
208,333
Owner
Al Khora Tourist Investments Company
Anchor Tenants
Cinemas, Restaurants, Cafes

Detailed Market Analytics

Primary Catchment Area
10 Kilometers
Secondary Catchment Area
25 Kilometers
Catchment area population
1,200,000 People
Population growth rate
2.5 %
Median age
28 Years
Household size
5.2 People
Education level (tertiary)
15.0 %

Median household income
6,000 USD
Unemployment rate
10.0 %
Cost of living index
65 Index

Retail spending per capita
1,200 USD
Spending on apparel
300 USD
Spending on groceries
600 USD
Spending on electronics
150 USD

Annual foot traffic
2,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
3,500 USD

Number of retail stores
1,000 Stores
Anchor tenant presence
Yes
Competitor density (same category)
5 Stores per category
Tenant diversity
60.0 %
Unique Concepts
10 Stores

Gross Leasable Area
40,000 Square meters
Number of Levels
6 Levels
Average rent per square meter
25 USD
Vacancy rate
8.0 %
Lease term flexibility
Moderate
Available retail space
3,200 Square meters

Proximity to main roads
0.5 Kilometers
Public transport access
Yes
Parking spaces
4,000 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
20.0 %
Internet penetration
70.0 %

Retail crime rate
Low
Security measures
High

Promotional events
15 Events per year
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
6 Stores
Mall expansion plans
No
City Snapshot
Basra

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Top retail destinations across Iraq.

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City Snapshot
Basra

Comprehensive market intelligence for retail expansion in this city

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