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Brand Fit Snapshot

Best for:

International ChainsNational ChainsPremium Dining & LifestyleHealth & WellnessSpecialty Retail

Not ideal if:

Budget BrandsDiscount Retail

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Baghdad Mall, located in the heart of Baghdad, is one of the largest and most prominent shopping centers in Iraq. Opened in 2017, it spans over 80,000 square meters of gross leasable area and houses more than 200 retail units, including international and local brands. The mall is integrated with a five-star hotel and medical center, offering a mixed-use environment. Its modern design and amenities cater to middle- and upper-income customers.

Despite strong foot traffic, ongoing economic and political challenges in Iraq may impact consumer spending and tenant stability, making risk assessment crucial for retailers.

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Hours of Operation

Hours

Checking...
Monday11:00 AM — 11:00 PM
Tuesday11:00 AM — 11:00 PM
Wednesday11:00 AM — 11:00 PM
Thursday11:00 AM — 11:00 PM
Friday11:00 AM — 11:00 PM
Saturday11:00 AM — 11:00 PM
Sunday11:00 AM — 11:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

211 Kindi Street, Baghdad, Iraq

Insights

Strength: Prime Location

Baghdad Mall benefits from a highly visible and accessible location within the city center, attracting significant daily footfall from both residents and visitors, which supports brand exposure and sales opportunities.

Weakness: Economic Volatility

Retailers must consider the country’s economic uncertainty and security concerns, which can affect consumer confidence, operating costs, and long-term profitability.

Opportunity: Limited Competition in High-End Retail

The mall’s upscale positioning and limited competition for high-quality retail spaces in Baghdad present an opportunity to establish a strong presence and capture a relatively underserved market segment.

Building Details

Property Type
Community
Gross Leasable Area
16,000
Year Built
2017
Parking Spaces
1000
Average Monthly Footfall
250,000
Anchor Tenants
Shops, Cafes, Restaurants, Spa & Gym, Electronical Market

Detailed Market Analytics

Primary Catchment Area
5 Kilometers
Secondary Catchment Area
15 Kilometers
Catchment area population
2,500,000 People
Population growth rate
2.5 %
Median age
27 Years
Household size
5.2 People
Education level (tertiary)
20.0 %

Median household income
6,000 USD
Unemployment rate
8.0 %
Cost of living index
65 Index

Retail spending per capita
1,200 USD
Spending on apparel
300 USD
Spending on groceries
500 USD
Spending on electronics
200 USD

Annual foot traffic
3,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
2,500 USD

Number of retail stores
200 Stores
Anchor tenant presence
Yes
Competitor density (same category)
5 Stores per km²
Tenant diversity
70.0 %
Unique Concepts
10 Stores

Number of Levels
4 Levels
Average rent per square meter
30 USD
Vacancy rate
10.0 %
Lease term flexibility
Moderate
Available retail space
1,600 Square Meters
Gross Leasable Area
16,000 Square meters

Proximity to main roads
0.5 Kilometers
Public transport access
Yes
Parking spaces
1,000 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
15.0 %
Internet penetration
49.4 %

Retail crime rate
Low
Security measures
High

Promotional events
20 Events per year
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
8 Stores
Mall expansion plans
No
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Baghdad

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For Retailers
Interested in this property?

Choose how you'd like to proceed

See if you're a fitQuick assessment of brand-property match
Submit Your BrandJoin the network and connect with property teams
Send an inquiryAsk about leasing, pop-ups, or partnerships
For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Send an inquiryTell us about your campaign — placements, budget, timing
City Snapshot
Baghdad

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