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Brand Fit Snapshot

Best for:

International ChainsNational ChainsHypermarket TrafficFamily EntertainmentMid-Market Fashion

Not ideal if:

Ultra-Luxury PositioningSmall Format Retail

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Babylon Mall, located in the heart of Baghdad, is a prominent modern shopping and entertainment destination that caters to middle- and upper-income consumers. Featuring a diverse range of international and local brands, the mall includes fashion, electronics, home goods, a hypermarket, a food court, and family entertainment areas. Its design emphasizes comfort and accessibility, attracting steady foot traffic especially during evenings and weekends.

Despite strong appeal, the mall faces occasional operational challenges tied to regional instability and fluctuating consumer confidence. Parking capacity is adequate but can become strained at peak hours.

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Hours of Operation

Hours

Checking...
Monday11:00 AM — 11:00 PM
Tuesday11:00 AM — 11:00 PM
Wednesday11:00 AM — 11:00 PM
Thursday11:00 AM — 11:00 PM
Friday11:00 AM — 11:00 PM
Saturday11:00 AM — 11:00 PM
Sunday11:00 AM — 11:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

شارع المنصور, Baghdad, Iraq

Insights

Strong Brand Mix and Appeal

Babylon Mall houses a competitive selection of global and regional retail brands, which increases its attractiveness to both shoppers and prospective tenants seeking visibility in Baghdad’s retail market.

Operational and Security Challenges

The mall's performance is somewhat exposed to Baghdad’s broader socio-political volatility, which may periodically affect footfall and tenants’ willingness to renew or expand leases.

Foot Traffic Patterns

Footfall is strongest in evenings and weekends, with family-oriented shoppers dominating peak hours; retailers must plan staffing and inventory accordingly to capitalize on these periods.

Building Details

Property Type
Community
Gross Leasable Area
20,000
Year Built
2017
Parking Spaces
1500
Average Monthly Footfall
208,333
Owner
Baghdad Municipality
Anchor Tenants
Shahd, Angel, Cantina, Belad Almisk

Detailed Market Analytics

Primary Catchment Area
10 Kilometers
Secondary Catchment Area
25 Kilometers
Catchment area population
1,200,000 People
Population growth rate
2.5 %
Median age
28 Years
Household size
5.2 People
Education level (tertiary)
15.0 %

Median household income
6,000 USD
Unemployment rate
10.5 %
Cost of living index
65 Index

Retail spending per capita
1,200 USD
Spending on apparel
300 USD
Spending on groceries
500 USD
Spending on electronics
200 USD

Annual foot traffic
2,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
3,500 USD

Number of retail stores
150 Stores
Anchor tenant presence
Yes
Competitor density (same category)
3 Malls
Tenant diversity
70.0 %
Unique Concepts
10 Stores

Number of Levels
7 Floors
Average rent per square meter
25 USD
Vacancy rate
8.0 %
Lease term flexibility
Medium
Available retail space
1,600 Square Meters
Gross Leasable Area
20,000 Square meters

Proximity to main roads
0.5 Kilometers
Public transport access
Yes
Parking spaces
1,500 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
20.0 %
Internet penetration
75.0 %

Retail crime rate
Low
Security measures
High

Promotional events
12 Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
6 Stores
Mall expansion plans
No
City Snapshot
Baghdad

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Baghdad

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