Plaza Marina Nacional Photo Gallery

The primary catchment area within 5 km includes 750,000 residents experiencing 1.2% annual population growth. The demographic profile features an average age of 29 years, household size of 3.4 persons, and 22% of households with children, aligning with young adult and family shoppers. Average monthly footfall reaches 416,666 visitors, or 4.5 million annually, with 1.8 hours average dwell time. This supports moderate traffic for retail categories like apparel and dining, though high e-commerce adoption (82%) may divert spending. Economic indicators show GDP per capita at 12,500 USD and unemployment at 3.8%, with household spending of 1,800 USD annually, including 250 USD on apparel and 900 USD on food and beverages, indicating viable market for targeted leasing.

Occupancy rate is currently 28%, suggesting significant availability for new tenants and potential for rent negotiations in a market with medium leasing flexibility. Base rent is 18 USD per square meter per month, competitive for a regional center but pressured by low utilization and high competition. Largest available space is 1,500 square meters. Growth projections include 2.5% annual expansion and six new tenants, which could improve occupancy and stabilize rents. However, risks include rent sustainability given the underutilization and external factors like 25% e-commerce sales share, potentially impacting long-term lease viability for non-essential retail categories.

High competition exists from nearby retail centers, contributing to medium traffic density despite high tenant diversity across eight concepts.

Anchors like Liverpool and Sears provide draw, but gaps in trendy fashion, sustainable brands, and diverse dining options (e.g., international and healthy choices) may limit appeal to young adults. Marketing efforts include 45 events yearly with 35% attendance, aiding visibility. Drawbacks involve medium operational quality and aging infrastructure potential in a saturated Mexico City market. Risks include tenant mix imbalances affecting footfall quality, with 40% visitors for shopping but demands for family amenities like play areas unaddressed, alongside digital trends eroding physical sales.