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Plaza Marcelo is a neighborhood shopping center in the Gustavo A. Madero borough of Mexico City, operational since the late 1990s, covering about 25,000 square meters of gross leasable area with around 70 tenant spaces. It positions itself as a community-oriented retail destination serving local residents, with a tenant mix dominated by essential retail: anchor tenants include a Soriana supermarket occupying 40% of space, a Liverpool department store, and mid-tier brands like C&A, Elektra, and OfficeMax for fashion, electronics, and office supplies.
Dining options feature quick-service Mexican eateries and a small food court with 10 outlets. Occupancy rate hovers at 87%, slightly under the Mexico City average of 93% as reported by SiiLA market data for 2024, reflecting post-pandemic recovery challenges and e-commerce competition.
Rent levels average 450-650 Mexican pesos per square meter monthly, competitive for secondary markets but with escalations linked to CPI.
Accessibility is strong via Metro Line 5 (Indios Verdes station 1.5 km away) and multiple bus routes, plus 600 on-site parking spots, facilitating 5,000-7,000 daily footfall, primarily from a 5 km radius demographic of 350,000 people—middle to lower-middle income households (average 18,000 MXN monthly), aged 25-50, with high family orientation. Market factors include robust local demand for groceries and services amid urban density, but drawbacks encompass aging infrastructure needing upgrades, saturation in basic retail categories, and proximity to larger competitors like Plaza Tepeyac (2 km away) drawing premium shoppers.
Leasing advantages involve short-term flexible leases (3-5 years) for startups, promotional support from management, and potential for pop-up spaces, though risks include volatile footfall during economic downturns and rising utility costs impacting margins.
Overall, suitable for resilient categories like food and essentials rather than high-end fashion.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
The catchment area within 5 km encompasses approximately 350,000 residents in Gustavo A. Madero, characterized by middle-lower income levels averaging 18,000 MXN per household monthly, with 65% families and a median age of 32 years, per INEGI 2023 census data. This supports consistent demand for value-oriented retail. Daily footfall averages 6,000 visitors, peaking at 10,000 on weekends, driven by local commuting patterns, though seasonal dips occur during rainy months, limiting event-based traffic compared to central malls.
Tenant Mix and Occupancy
Tenant composition is 50% national chains (Soriana, Liverpool, C&A), 30% local independents, and 20% services like pharmacies and clinics, fostering a balanced everyday shopping experience. Occupancy at 87% per recent SiiLA reports indicates stable anchors but 15% vacancy in mid-size units due to rent pressures and e-commerce shifts. Strengths lie in grocery dominance (45% sales contribution), while weaknesses include underrepresentation in entertainment, reducing dwell time to 45 minutes average.
Accessibility and Competition Risks
Located 10 km north of city center, Plaza Marcelo offers solid connectivity via Metro, metrobus, and RTP buses, with 600 parking spaces easing access for car owners in a transit-heavy borough. However, competition from nearby Plaza Tepeyac and Lindavista (within 3 km) siphons 20-30% potential traffic, per JLL retail analytics. Additional risks involve infrastructure wear (e.g., outdated HVAC), potential access disruptions from urban traffic congestion, and market saturation in apparel, advising caution for non-essential leases with terms including 6-month rent abatements.
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Ciudad De México, CMX
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City Snapshot
Ciudad De México, CMX
Comprehensive market intelligence for retail expansion in this city
