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Plaza Centauro is a neighborhood shopping center located at Francisco de Ibarra 1525, Colonia Nueva Vizcaya, in Durango, Durango, Mexico (C.P. 34080). Opened in the late 20th century, it serves the local community in a mid-sized metropolitan area with approximately 700,000 residents. The property spans about 10,000 square meters of gross leasable area (GLA), featuring a mix of essential retail and services tailored to everyday needs.

Anchor tenant Soriana supermarket drives consistent traffic, complemented by smaller specialty stores such as a Chinese import shop, travel agency Viajes Carric, craft retailer Agujas Magicas, and various local vendors in apparel, pharmacy, and quick-service food. Occupancy stands at around 85%, typical for regional plazas in northern Mexico, with rent levels averaging 25-35 Mexican pesos per square meter per month, influenced by proximity to residential zones.

The tenant mix emphasizes value-oriented retail, with 40% groceries, 30% general merchandise, and 30% services, supporting stable but moderate sales volumes.

Market position is solid in the local Nueva Vizcaya area, benefiting from easy access via major avenues like Aquiles Serdan, though it faces competition from larger regional malls.

Leasing advantages include flexible space options from 50 to 500 square meters, short-term leases available, and lower entry costs compared to premium centers, making it suitable for small-format retailers targeting middle-income families. However, footfall is estimated at 2,000-3,000 daily visitors, lower during off-peak seasons, and infrastructure shows signs of aging with occasional maintenance needs.

Overall, it offers practical opportunities for budget-conscious lessees in a growing but saturated local market.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Cap. Francisco de Ibarra 1525, Durango, Mexico

Insights

Demographics and Footfall

The surrounding Nueva Vizcaya neighborhood features a middle-income demographic, with average household incomes of 12,000-15,000 Mexican pesos monthly and a population density supporting family-oriented shopping. Primary visitors are local residents aged 25-55, including working professionals and families, drawn by convenience. Daily footfall averages 2,500 visitors, peaking at weekends with Soriana accounting for 60% of traffic; however, seasonal dips occur during summer vacations, impacting non-essential retail performance. Accessibility via public transport and nearby parking for 200 vehicles enhances draw, but limited marketing efforts constrain broader appeal.

Competition and Market Saturation

Durango's retail landscape includes larger competitors like Paseo Durango mall, which boasts higher occupancy (95%) and diverse anchors, drawing 10,000+ daily visitors and capturing premium spending. Plaza Centauro differentiates through affordability and proximity to residential areas, but faces saturation in grocery and general merchandise categories, with nearby independent markets eroding some share. Regional reports indicate northern Mexico retail growth at 4-5% annually, yet small plazas like this experience pressure from e-commerce and big-box expansions, potentially leading to 10-15% vacancy risks if tenant turnover increases.

Lease Terms and Operational Quality

Leasing terms offer base rents of 25-35 MXN/sqm/month plus 8-10% overage on sales exceeding thresholds, with triple-net structures common, shifting maintenance costs to tenants. Spaces include ground-floor units with good visibility near the anchor. Operational quality is adequate, with standard hours (9 AM-9 PM) and basic security, but aging infrastructure, such as outdated HVAC and lighting, may require tenant investments for upgrades. Advantages include quick approvals for sub-100 sqm spaces and community events boosting visibility; drawbacks involve moderate utility costs and competition for prime locations, advising due diligence on long-term viability in a market with 2-3% annual rent inflation.

Building Details

Property Type
Neighborhood
Gross Leasable Area
1500
Year Built
1980
Parking Spaces
50
Average Monthly Footfall
50,000
Owner
Private
Anchor Tenants
Nevvar,Tienda China,Soriana (former)

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
20 km radius
Catchment area population
186,000 People
Population growth rate
1.2 %
Median age
28 Years
Household size
3.7 People
Education level (tertiary)
18.0 %

Median household income
120,000 MXN per year
Unemployment rate
4.5 %
Cost of living index
55 Index (US=100)

Retail spending per capita
2,500 USD per year
Spending on apparel
450 USD per year
Spending on groceries
1,200 USD per year
Spending on electronics
300 USD per year

Annual foot traffic
600,000 Visitors
Dwell time
45 Minutes
Conversion rate
25.0 %
Sales per square meter
15,000 MXN per year

Number of retail stores
25 Stores
Anchor tenant presence
Yes
Competitor density (same category)
3 per km²
Tenant diversity
Medium
Unique Concepts
5 Stores

Gross Leasable Area
1,500 sqm
Number of Levels
1 Levels
Average rent per square meter
250 MXN per month
Vacancy rate
8.0 %
Lease term flexibility
High
Available retail space
450 SQM

Proximity to main roads
0.5 km
Public transport access
High
Parking spaces
50 Spaces
Pedestrian traffic
High

E-commerce competition
Medium
Click-and-collect adoption
10.0 %
Internet penetration
75.0 %

Retail crime rate
Low
Security measures
Basic

Promotional events
12 per year
Loyalty program penetration
15.0 %
Digital signage presence
Low

Projected foot traffic growth
3.0 %
New tenant pipeline
5 Tenants
Mall expansion plans
nan
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Durango, DUR

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City Snapshot
Durango, DUR

Comprehensive market intelligence for retail expansion in this city

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