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Plaza Cinépolis Durango, located at Blvd. Guadiana No. 224 in Fracc. Loma Dorada, Durango, Mexico, is a neighborhood shopping center with 12,000 sqm GLA across 2 levels, opened in 2005 and owned by Soriana Group. It caters to daily residential needs with high visibility on a major boulevard.
Tenant mix includes 35 stores: anchors Soriana supermarket (40% GLA) and Cinépolis cinema; 40% essential retail and services (banks like BBVA and HSBC, laundromats), 30% entertainment and dining (Otai Helados, Taquito), 20% apparel and accessories (Promoda, Flexi), 10% others (Office Depot, gyms). Occupancy at 94%, supported by long-term anchors, though 5-10% vacancy in non-essentials due to e-commerce.
Monthly footfall averages 100,000 visitors (6,000 daily weekdays, 10,000 weekends), with 90-minute dwell time and 25% conversion rate.
Rent levels range 200-350 MXN per sqm monthly (prime 250-300, approx. 10-18 USD), including CAM fees; leases offer 3-5 year terms, 8% annual escalation, percentage rent options, and flexible build-outs.
Accessibility via public buses and over 500 free parking spaces, but peak-hour congestion and rainy season road issues present challenges. Serves a 700,000 metro population with 1.8% growth, targeting young families (average age 30, household size 3.8, median income 10,000-15,000 MXN monthly). In Durango's stable mining and services economy (3.45% growth), it positions as a convenient local venue with anchor-driven synergy and affordable entry, though faces saturation risks from larger competitors like Paseo Durango and digital retail pressures.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
Primary catchment covers Fracc. Loma Dorada and adjacent areas, with 500,000 people within 5 km in a 700,000 metro population growing at 1.8% annually. Targets young families: average age 30, household size 3.8, median income 10,000-15,000 MXN monthly for middle to lower-middle class. Supports essential retail and family entertainment, with per capita annual spending of 1,500 MXN on groceries, 4,500 on apparel, and 1,200 on entertainment; limits high-end opportunities but ensures steady local demand.
Competitive Landscape
Main competition from Paseo Durango (50,000+ sqm, 96% occupancy, higher footfall, rents over 400 MXN/sqm), potentially eroding 10-15% market share in apparel and dining categories. E-commerce affects 15% of sales amid market saturation in basics. Differentiates through neighborhood convenience and low density, but limited regional draw in Durango's secondary market; mining sector volatility risks up to 20% disposable income reduction during downturns.
Occupancy and Leasing Metrics
Occupancy at 94%, bolstered by anchor leases, with 5-10% vacancy in non-essential spaces from e-commerce pressures; aligns with Durango's 90%+ average for similar centers. Rents 200-350 MXN/sqm/month including CAM, with 3-5 year terms, 8% escalation, sales-based percentage options, and build-out flexibility. Footfall 100,000 monthly, 90-minute dwell, 25% conversion; solid operations with security and events, but aging infrastructure and seasonal access issues pose challenges.
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Durango, DUR
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City Snapshot
Durango, DUR
Comprehensive market intelligence for retail expansion in this city