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Novare Trans Amadi Mall, located at 1 Azikiwe Road in the Trans Amadi industrial and commercial district of Port Harcourt, Nigeria, is a two-level shopping center with a gross leasable area of 20,000 square meters, accommodating 60 retail stores and offering 800 parking spaces. Opened in 2014 and developed by Novare, it serves as a key retail hub in Rivers State, drawing from a primary catchment area of 5 km radius with 1.2 million residents and a secondary area extending to 20 km.
The tenant mix features anchor stores Spar and Park 'n' Shop, alongside diverse categories including fashion, electronics, dining, and home goods, with high tenant diversity and unique concepts. Annual footfall stands at 1.5 million visitors, supported by projected 5% yearly growth, average dwell time of 90 minutes, and sales per square meter of USD 800 annually. Occupancy is at 85%, with 2,000 sqm available, and average rents at NGN 15,000 per sqm per month on 3-5 year leases.
The mall benefits from proximity to main roads and low local competition but faces challenges from high e-commerce penetration at 55% internet access and moderate public transport. Market factors include a young demographic (median age 20), household income of NGN 500,000 monthly, and retail spending focused on groceries (40%) and apparel (25%).
Operational quality includes CCTV security and promotional events, though vacancy and aging infrastructure in the industrial area pose risks.
Leasing advantages include flexible terms and anchor presence driving traffic, while drawbacks encompass economic volatility in Port Harcourt's oil-dependent economy and competition from informal markets.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Accessibility
The primary catchment encompasses 1.2 million people within 5 km, with a secondary radius of 20 km; median age is 20 years, household size 4.5, tertiary education at 15%, and median income NGN 500,000 monthly. Unemployment is 5%, with retail spending per capita at USD 150 annually, prioritizing groceries and apparel. Accessibility features high road proximity but moderate public transport and pedestrian flow, potentially limiting broader draw in Port Harcourt's traffic-congested industrial zone.
Tenant Mix and Occupancy
Anchor tenants Spar and Park 'n' Shop anchor a diverse mix of 60 stores across fashion, electronics, dining, and leisure, with unique concepts and an ongoing pipeline for new entrants. Occupancy at 85% reflects 15% vacancy and 2,000 sqm available space; loyalty programs reach 30% of customers, supported by digital signage and events. However, category weaknesses in luxury goods may arise from local income levels and market saturation in basics.
Competition and Lease Terms
Low density of similar physical competitors contrasts with high e-commerce influence, where 20% of sales involve click-and-collect amid 55% internet penetration. Lease terms offer 3-5 year flexibility at NGN 15,000 per sqm monthly rents, with conversion rates at 25% and moderate retail crime managed by CCTV and guards. Risks include economic downturns in oil-reliant Port Harcourt, potentially impacting footfall and necessitating competitive pricing adjustments.
Building Details
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Port Harcourt
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City Snapshot
Port Harcourt
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