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Brand Fit Snapshot

Best for:

International ChainsMid-Market FashionHome & LifestylePremium Dining & LifestyleMixed-Use & Office Traffic

Not ideal if:

Ultra-Luxury PositioningDiscount RetailLarge Footprint Retail

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Merani Shopping Gallery, located in Tbilisi, is one of the prominent malls in the city. It offers a variety of retail options ranging from fashion brands to entertainment, and it also houses a number of cafes and dining spots. The mall's accessibility is enhanced by its strategic location in a busy area of Tbilisi, attracting both locals and tourists. However, while its central position ensures high foot traffic, the competition from nearby malls can affect tenant performance.

The layout is spacious, but the lack of parking options may deter potential customers, especially during peak hours. The mall is well-maintained but could benefit from a more modern and refreshed interior design to appeal to a younger demographic. It has a strong presence in the mid-range retail sector, but luxury brands have been slow to take up space here.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

42 Shota Rustaveli Avenue, Tbilisi, Georgia

Insights

Competition and Foot Traffic

Merani faces strong competition from other malls in Tbilisi, which means retailers could see fluctuating foot traffic depending on seasonal factors.

While it draws in customers with its variety of shops and location, it is not the only mall catering to the same customer base. Retailers need to be strategic about their store placement and marketing efforts.

Parking and Access

The mall's location in the heart of Tbilisi provides accessibility, but limited parking space is a concern. During busy periods, parking availability can be scarce, which may lead to a frustrating customer experience. This is especially important for retailers targeting shoppers who drive, as it could affect their overall sales potential.

Interior and Modernization Needs

The interior of Merani Shopping Gallery is functional but could use a modernization update to appeal to younger, trend-driven shoppers. Retailers that want to attract a fashion-forward crowd may find that the current aesthetic doesn't align with their brand's needs. An investment in interior upgrades could make the mall more appealing to a broader audience.

Building Details

Property Type
Neighborhood
Gross Leasable Area
8000
Year Built
2013
Parking Spaces
500
Average Monthly Footfall
166,667
Anchor Tenants
Zara, Massimo Dutti, Koton, Coincasa, OVS, EBRD, Adjarabet

Detailed Market Analytics

Primary Catchment Area
5 Kilometers
Secondary Catchment Area
15 Kilometers
Catchment area population
250,000 People
Population growth rate
1.2 %
Median age
34 Years
Household size
3.2 People
Education level (tertiary)
35.0 %

Median household income
15,000 USD
Unemployment rate
12.0 %
Cost of living index
60 Index

Retail spending per capita
2,500 USD
Spending on apparel
400 USD
Spending on groceries
1,200 USD
Spending on electronics
300 USD

Annual foot traffic
2,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
3,000 USD

Number of retail stores
60 Stores
Anchor tenant presence
Yes
Competitor density (same category)
10.0 %
Tenant diversity
70.0 %
Unique Concepts
15.0 %

Number of Levels
4 Levels
Average rent per square meter
25 USD
Vacancy rate
8.0 %
Lease term flexibility
Medium
Available retail space
640 SQUARE METERS
Gross Leasable Area
8,000 Square meters

Proximity to main roads
0.5 Kilometers
Public transport access
Yes
Parking spaces
500 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
20.0 %
Internet penetration
80.0 %

Retail crime rate
Low
Security measures
High

Promotional events
12 Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
3.0 %
New tenant pipeline
5 Tenants
Mall expansion plans
No
City Snapshot
Tbilisi

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Tbilisi

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