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Brand Fit Snapshot

Best for:

Hypermarket TrafficInternational ChainsNational ChainsFamily EntertainmentQuick-Service Dining

Not ideal if:

Ultra-Luxury PositioningSmall Format Retail

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Grato PassageKarvasla Shopping MallCity Mall Gldani & City Mall Saburtalo
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East Point Mall in Tbilisi is a prominent retail destination, located in a mixed-use development that combines shopping, dining, and entertainment.

The mall spans over 60,000 square meters of retail space, with a strong presence of international brands and local retailers. It offers a variety of services, including ample parking, a food court, and family-friendly attractions. Despite its popularity, foot traffic has seen fluctuations due to economic conditions and increased competition from newer malls in the area. Rent prices are relatively high, making it less affordable for smaller retailers.

However, its visibility and accessibility make it an attractive location for larger retailers and those looking to target a higher-end consumer base.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

AleKsandre Tvalchrelidze Street, Tbilisi, Georgia

Insights

Foot Traffic Trends

East Point has experienced inconsistent foot traffic due to economic shifts and competition from newer developments. Retailers may find fluctuations in consumer traffic, impacting overall sales performance.

Rental Rates

With high rental rates, East Point Mall is better suited for retailers with larger budgets, particularly those targeting affluent consumers. Small businesses may struggle to justify the costs associated with leasing space here.

Competition

The surrounding retail landscape includes new malls that offer modern amenities and more attractive leasing options, putting East Point under pressure to maintain its market share.

Building Details

Property Type
Regional
Gross Leasable Area
54,999
Year Built
2015
Parking Spaces
2000
Average Monthly Footfall
416,667
Owner
CBD Development, a Georgian subsidiary of the London-based Quadrum Property Group
Anchor Tenants
Carrefour

Detailed Market Analytics

Primary Catchment Area
10 Kilometers
Secondary Catchment Area
25 Kilometers
Catchment area population
250,000 People
Population growth rate
1.2 %
Median age
35 Years
Household size
2.8 People
Education level (tertiary)
28.0 %

Median household income
55,000 USD
Unemployment rate
5.5 %
Cost of living index
95 Index

Retail spending per capita
12,000 USD
Spending on apparel
2,500 USD
Spending on groceries
4,000 USD
Spending on electronics
1,200 USD

Annual foot traffic
5,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
4,500 USD

Number of retail stores
200 Stores
Anchor tenant presence
Yes
Competitor density (same category)
3 Stores per category
Tenant diversity
65.0 %
Unique Concepts
10 Stores

Number of Levels
2 Levels
Average rent per square meter
350 USD
Vacancy rate
8.0 %
Lease term flexibility
Moderate
Available retail space
4,400 Square Meters
Gross Leasable Area
54,999 Square meters

Proximity to main roads
0.5 Kilometers
Public transport access
Yes
Parking spaces
2,000 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
40.0 %
Internet penetration
85.0 %

Retail crime rate
0.5 Incidents per 1,000 visitors
Security measures
Standard

Promotional events
12 Events per year
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
3.0 %
New tenant pipeline
5 Stores
Mall expansion plans
No
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For Retailers
Interested in this property?

Choose how you'd like to proceed

See if you're a fitQuick assessment of brand-property match
Submit Your BrandJoin the network and connect with property teams
Send an inquiryAsk about leasing, pop-ups, or partnerships
For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Send an inquiryTell us about your campaign — placements, budget, timing
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Tbilisi

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