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Brand Fit Snapshot

Best for:

International ChainsPremium Dining & LifestyleSpecialty RetailTourist & Duty-FreeMid-Market Fashion

Not ideal if:

Large Footprint RetailHyper-Local ConceptsDiscount Retail

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Grato Passage is a modern shopping mall located in Tbilisi, Georgia, offering a variety of retail stores, dining options, and entertainment.

The mall features a sleek design with spacious walkways, making it a popular destination for both locals and tourists. While the mall is generally well-maintained and hosts a number of international brands, its foot traffic during weekdays can be inconsistent, with a slight dip during off-peak hours. The lack of large anchor tenants may also affect the overall shopping experience, as some potential customers might prefer malls with more diverse and well-known brands.

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Hours of Operation

Hours

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Monday11:00 AM — 08:00 PM
Tuesday11:00 AM — 08:00 PM
Wednesday11:00 AM — 08:00 PM
Thursday11:00 AM — 08:00 PM
Friday11:00 AM — 08:00 PM
Saturday11:00 AM — 08:00 PM
Sunday11:00 AM — 08:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

39 Merab Kostava Street, Tbilisi, Georgia

Insights

Foot Traffic Insights

Grato Passage has a steady flow of customers on weekends, with foot traffic declining during weekdays. Retailers may need to implement strategies to boost weekday sales, such as targeted promotions or events to drive customer engagement.

Tenant Mix

The mall hosts a mixture of local and international brands, but lacks a large anchor tenant which can sometimes cause a decrease in customer draw, especially during weekday hours. Retailers should assess whether the tenant mix aligns with their target demographic.

Location and Accessibility

Grato Passage benefits from a central location in Tbilisi, making it easily accessible via public transport. However, parking space is limited, which could deter some shoppers from visiting, especially during peak hours. Retailers should consider how the limited parking may affect their customer base.

Building Details

Property Type
Neighborhood
Gross Leasable Area
5800
Year Built
2010
Parking Spaces
1500
Average Monthly Footfall
208,333
Owner
Benett & Benett Capital

Detailed Market Analytics

Primary Catchment Area
15 km
Secondary Catchment Area
30 km
Catchment area population
500,000 People
Population growth rate
1.2 %
Median age
34 Years
Household size
3.2 People
Education level (tertiary)
28.0 %

Median household income
25,000 USD
Unemployment rate
6.5 %
Cost of living index
70 Index

Retail spending per capita
3,500 USD
Spending on apparel
600 USD
Spending on groceries
1,200 USD
Spending on electronics
400 USD

Annual foot traffic
2,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
4,000 USD

Number of retail stores
80 Stores
Anchor tenant presence
Yes
Competitor density (same category)
10.0 %
Tenant diversity
70.0 %
Unique Concepts
15.0 %

Number of Levels
8 Levels
Average rent per square meter
30 USD
Vacancy rate
8.0 %
Lease term flexibility
Medium
Available retail space
464 SQUARE METERS
Gross Leasable Area
5,800 Square meters

Proximity to main roads
1 km
Public transport access
Yes
Parking spaces
1,500 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
30.0 %
Internet penetration
85.0 %

Retail crime rate
2.0 %
Security measures
High

Promotional events
20 Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes

Projected foot traffic growth
3.0 %
New tenant pipeline
10 Stores
Mall expansion plans
No
City Snapshot
Tbilisi

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Tbilisi

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