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Mayfair Shopping Centre is an enclosed regional mall located at 3147 Douglas Street in Victoria, British Columbia, Canada, with a gross leasable area of 525,000 square feet featuring over 120 tenants across one level. Opened in 1963, it underwent a $72 million renovation and expansion in 2018, adding 100,000 square feet of retail space, modernizing interiors, food court, entrances, and enhancing accessibility and parking to over 2,000 spaces.
Anchored by major retailers including Hudson's Bay, Sport Chek, Indigo, and Gap, the tenant mix emphasizes fashion and lifestyle categories with stores such as Aritzia, Sephora, lululemon athletica, JD Sports, Nespresso, Oak+Fort, American Eagle, Roots, Lush, and Pandora, alongside dining options like New York Fries and Mr. Pretzel's. It serves a trade area of over 470,000 residents on southern Vancouver Island, including Victoria's 423,000 population, with average household income of $101,300, 35% of households above $100,000, and high post-secondary education rates.
Annual footfall reaches 4.2 million visitors, supported by average dwell time of 65-90 minutes and $121 average spend per visit, driving sales of $790 per square foot, the highest in Victoria. Occupancy exceeds 95%, outperforming the Greater Victoria shopping centre vacancy rate of 2.6-4.0% per Colliers 2023-2024 reports. Strategically positioned at the intersection of Highway 1, Douglas Street, and Highway 17 near BC Ferries, it benefits from strong public transit access and commuter routes.
Market position as Vancouver Island's premier fashion destination leverages tourism (4.2 million visitors annually), government and education sectors, and a robust BC retail market of $107 billion.
Leasing advantages include high visibility, diverse affluent demographics conducive to discretionary spending, consistent absorption in a stable market, and potential for adaptive spaces amid Hudson's Bay transitions. However, challenges include apparel category saturation, e-commerce penetration at 15-40%, and seasonal tourism fluctuations.
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Hours of Operation
Hours
| Monday | 10:00 AM — 06:00 PM |
| Tuesday | 10:00 AM — 06:00 PM |
| Wednesday | 10:00 AM — 06:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 09:00 PM |
| Saturday | 10:00 AM — 06:00 PM |
| Sunday | 10:00 AM — 05:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
The trade area encompasses 470,000 residents with median household income of $101,300, 35% above $100,000, and 60% of adults holding post-secondary education, higher than BC averages. Population growth is 1.5-2% annually, with 2.5 persons per household and 60% homeownership. Targets mid-to-upper income segments including affluent suburban families and tourists, supporting fashion and lifestyle sales. Annual footfall of 4.2 million equates to 250,000 monthly visitors, with 25% conversion rate, 65-90 minute dwell time, and 6 visits per customer yearly, drawing from up to 160 km radius including Cowichan Valley.
Competition and Market Factors
Faces competition from Uptown Shopping Centre and Hillside Centre with similar apparel and dining mixes, plus downtown Victoria's experiential street retail attracting younger demographics amid residential growth. Greater Victoria retail market shows stable leasing with 2.6% shopping centre vacancy and 172,753 sq ft absorption in 2023, but street front vacancy at 9.2%. E-commerce accounts for 15% of sales with 40% penetration, pressuring physical retail. Tourism seasonality and income disparities pose risks to consistent performance, while BC's $107 billion retail sales benefit from housing vibrancy but expose to economic shifts in government and education sectors.
Operational Quality and Lease Terms
Post-2018 renovation features state-of-the-art architecture, lighting, and circulation, with over 2,000 parking spaces and transit access, though peak-hour parking limitations and occasional maintenance issues like escalator breakdowns noted in community feedback. Occupancy above 95% with 5-10% turnover supports medium lease flexibility. Asking rents range $25-35 per sq ft annually, at higher end for prime spaces. Risks include Hudson's Bay lease transitions potentially requiring redesigns, market saturation in general merchandise, and loitering management via noise devices, alongside low crime via CCTV. Upside from monthly events with 30% engagement and growth potential for 10 new stores in evolving retail landscape.
Building Details
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City Snapshot
Victoria, BC
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City Snapshot
Victoria, BC
Comprehensive market intelligence for retail expansion in this city
