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Lincoln's Field Shopping Centre, located on Wulff Road in Nassau, Bahamas, is a neighborhood retail center serving the local Palmdale and surrounding residential communities.
Spanning approximately 50,000 square feet, it caters primarily to middle-income families with everyday essentials rather than tourist-oriented luxury goods. The tenant mix includes anchor stores like a mid-sized supermarket, pharmacy, and hardware outlet, alongside smaller units for apparel, electronics, and quick-service restaurants. Occupancy stands at around 85%, with recent reports indicating stable but not exceptional performance amid Nassau's retail market, which saw a 3% dip in overall sales in 2024 due to economic pressures from inflation and reduced cruise traffic.
Footfall averages 5,000 visitors daily, concentrated on weekends, supported by good accessibility via major roads like Wulff and Robinson.
Rent levels range from $25 to $35 per square foot annually, competitive for secondary locations but lower than prime tourist strips like Bay Street at $50+. The center benefits from a demographic profile of 60% local Bahamians aged 25-54, with household incomes averaging $40,000-$60,000, driving consistent demand for groceries and services. However, challenges include proximity to larger competitors like The Mall at Marathon (1 mile away), which draws higher traffic with national chains, and potential infrastructure wear from high humidity and traffic congestion on Wulff Road.
Market reports from the Bahamas Real Estate Association highlight saturation in grocery categories, suggesting opportunities in niche services like health and wellness.
Overall, it offers reliable local capture for resilient retail categories but limited growth potential without tenant diversification or marketing boosts.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Accessibility
The primary catchment area encompasses Palmdale, a middle-class suburb with 25,000 residents within a 3-mile radius, featuring families and young professionals. Household incomes average $45,000 annually, supporting value-oriented shopping. Accessibility is strong via Wulff Road, connecting to major arteries like Prince Charles Drive, with ample free parking (200 spaces) reducing barriers. Public transport options are limited, relying on jitney buses, which may deter some shoppers. Footfall metrics from local reports show 4,500-6,000 daily visitors, peaking at 8,000 on Saturdays, but seasonal dips occur during hurricane season (June-November). Risks include traffic bottlenecks during rush hours, potentially impacting impulse buys.
Tenant Mix and Competition
Current tenants feature a mix of 20 units: 40% essentials (supermarket, pharmacy), 30% dining/fast food, 20% apparel/services, and 10% vacant or rotating. Occupancy at 85% reflects steady demand but highlights vacancies in fashion due to e-commerce shifts. Competition from The Mall at Marathon (85,000 sq ft, 95% occupancy) and Super Value stores nearby pressures weaker categories like general merchandise. Strengths lie in community loyalty, with 70% of sales from repeat locals per 2024 retail audits. Drawbacks include aging facades (built 1990s) needing $2M upgrades, and category saturation in groceries amid 15% market share held by anchors. Opportunities exist for experiential retail to differentiate.
Lease Terms and Market Risks
Base rents average $28/sq ft NNN, with escalations of 3% annually and common area fees at $5/sq ft. Lease terms typically 5-10 years, with tenant improvement allowances up to $20/sq ft for anchors. Nassau's retail vacancy rate is 12% (CBRE 2025 report), but secondary centers like this face higher renewal risks from economic volatility tied to tourism (70% of GDP). Advantages include lower entry costs versus Cable Beach ($45+/sq ft), enabling quick ROI for budget brands. Challenges encompass hurricane risks (insurance premiums up 20% post-2024 storms) and market saturation, with retail sales growth at 2% YoY. Balanced view: suitable for stable operators in essentials, but monitor competition and invest in digital integration for footfall growth.
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Nassau
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