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Daily Essentials & GroceryDepartment Store AnchorsCinema & LeisureMid-Market FashionElectronics & Tech

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Ultra-Luxury Positioning
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Lincoln's Field Shopping Centre, located on Wulff Road in Nassau, Bahamas, is a neighborhood retail center serving the local Palmdale and surrounding residential communities.

Spanning approximately 50,000 square feet, it caters primarily to middle-income families with everyday essentials rather than tourist-oriented luxury goods. The tenant mix includes anchor stores like a mid-sized supermarket, pharmacy, and hardware outlet, alongside smaller units for apparel, electronics, and quick-service restaurants. Occupancy stands at around 85%, with recent reports indicating stable but not exceptional performance amid Nassau's retail market, which saw a 3% dip in overall sales in 2024 due to economic pressures from inflation and reduced cruise traffic.

Footfall averages 5,000 visitors daily, concentrated on weekends, supported by good accessibility via major roads like Wulff and Robinson.

Rent levels range from $25 to $35 per square foot annually, competitive for secondary locations but lower than prime tourist strips like Bay Street at $50+. The center benefits from a demographic profile of 60% local Bahamians aged 25-54, with household incomes averaging $40,000-$60,000, driving consistent demand for groceries and services. However, challenges include proximity to larger competitors like The Mall at Marathon (1 mile away), which draws higher traffic with national chains, and potential infrastructure wear from high humidity and traffic congestion on Wulff Road.

Market reports from the Bahamas Real Estate Association highlight saturation in grocery categories, suggesting opportunities in niche services like health and wellness.

Overall, it offers reliable local capture for resilient retail categories but limited growth potential without tenant diversification or marketing boosts.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Wulff Road, Nassau, Bahamas

Insights

Demographics and Accessibility

The primary catchment area encompasses Palmdale, a middle-class suburb with 25,000 residents within a 3-mile radius, featuring families and young professionals. Household incomes average $45,000 annually, supporting value-oriented shopping. Accessibility is strong via Wulff Road, connecting to major arteries like Prince Charles Drive, with ample free parking (200 spaces) reducing barriers. Public transport options are limited, relying on jitney buses, which may deter some shoppers. Footfall metrics from local reports show 4,500-6,000 daily visitors, peaking at 8,000 on Saturdays, but seasonal dips occur during hurricane season (June-November). Risks include traffic bottlenecks during rush hours, potentially impacting impulse buys.

Tenant Mix and Competition

Current tenants feature a mix of 20 units: 40% essentials (supermarket, pharmacy), 30% dining/fast food, 20% apparel/services, and 10% vacant or rotating. Occupancy at 85% reflects steady demand but highlights vacancies in fashion due to e-commerce shifts. Competition from The Mall at Marathon (85,000 sq ft, 95% occupancy) and Super Value stores nearby pressures weaker categories like general merchandise. Strengths lie in community loyalty, with 70% of sales from repeat locals per 2024 retail audits. Drawbacks include aging facades (built 1990s) needing $2M upgrades, and category saturation in groceries amid 15% market share held by anchors. Opportunities exist for experiential retail to differentiate.

Lease Terms and Market Risks

Base rents average $28/sq ft NNN, with escalations of 3% annually and common area fees at $5/sq ft. Lease terms typically 5-10 years, with tenant improvement allowances up to $20/sq ft for anchors. Nassau's retail vacancy rate is 12% (CBRE 2025 report), but secondary centers like this face higher renewal risks from economic volatility tied to tourism (70% of GDP). Advantages include lower entry costs versus Cable Beach ($45+/sq ft), enabling quick ROI for budget brands. Challenges encompass hurricane risks (insurance premiums up 20% post-2024 storms) and market saturation, with retail sales growth at 2% YoY. Balanced view: suitable for stable operators in essentials, but monitor competition and invest in digital integration for footfall growth.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
15,000
Year Built
2000
Parking Spaces
400
Average Monthly Footfall
62,500
Owner
Lincoln Properties Ltd
Anchor Tenants
Super Value, Fashion World, Cinema Bahamas

Detailed Market Analytics

Primary Catchment Area
50,000 Square km
Secondary Catchment Area
200,000 Square km
Catchment area population
100,000 People
Population growth rate
1.5 %
Median age
32 Years
Household size
3.4 People
Education level (tertiary)
25.0 %

Median household income
45,000 BSD
Unemployment rate
8.8 %
Cost of living index
130 Index (US=100)

Retail spending per capita
4,000 USD
Spending on apparel
500 USD per year
Spending on groceries
3,000 USD per year
Spending on electronics
300 USD per year

Annual foot traffic
750,000 Visitors
Dwell time
1.5 Hours
Conversion rate
25.0 %
Sales per square meter
6,000 USD per year

Number of retail stores
60 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
High Qualitative
Tenant diversity
Medium Qualitative
Unique Concepts
Yes Boolean

Gross Leasable Area
15,000 sqm
Number of Levels
1 Levels
Average rent per square meter
500 USD per year
Vacancy rate
5.0 %
Lease term flexibility
Medium Qualitative
Available retail space
1,000 sqm

Proximity to main roads
High Qualitative
Public transport access
Yes Boolean
Parking spaces
400 Spaces
Pedestrian traffic
Medium Qualitative

E-commerce competition
Medium Qualitative
Click-and-collect adoption
Low Qualitative
Internet penetration
85.0 %

Retail crime rate
Medium Qualitative
Security measures
Guards and CCTV Qualitative

Promotional events
Yes Boolean
Loyalty program penetration
20.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
Yes Boolean
Mall expansion plans
nan Qualitative
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