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El Nasr Mall is a compact community shopping center situated in New Cairo, part of greater Cairo, Egypt. Developed to serve local residential neighborhoods, it spans a modest area focused on everyday retail needs rather than expansive luxury offerings. The property features multiple levels with shops catering to practical shopping, including clothing outlets, electronics stores, supermarkets, and basic services like pharmacies and cafes.
In Cairo's dynamic retail landscape, where community malls have experienced rental increases of about 8.6% year-over-year as reported in 2025 market analyses, El Nasr holds a niche position as an accessible, neighborhood-oriented venue. Its tenant mix primarily consists of local and mid-tier Egyptian brands, with limited international presence, emphasizing affordability and convenience for middle-income shoppers.
Occupancy rates are estimated at 85-90%, indicative of steady local demand but vulnerable to broader economic fluctuations in Egypt's real estate sector. Footfall draws from surrounding developments, benefiting from proximity to main roads and residential compounds, though it remains lower than regional giants at around 6,000-8,000 daily visitors on weekdays.
Rent levels are competitive for small-format retailers, ranging from 25-35 EGP per square meter per month, lower than prime locations.
Accessibility is supported by public transport and car parking, but traffic congestion in New Cairo can pose challenges. The demographic profile includes young families and professionals, with 40% college-educated residents and a median household income of approximately 12,000 USD annually, driving consistent but not high-volume traffic.
Leasing advantages include flexible terms for startups and stable local patronage, while drawbacks encompass market saturation with over 150 competing retail outlets in the area, potential competition from larger malls siphoning premium tenants, and risks from infrastructure wear in a rapidly urbanizing zone.
Overall, it suits retailers targeting value-conscious consumers amid Cairo's growing retail density.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
New Cairo's demographics feature a youthful population with 40% holding college degrees, 50% high school education, and a median household income of 12,000 USD per year, per local market data. This supports El Nasr Mall's role as a convenient hub for families seeking affordable essentials. Footfall is moderate, estimated at 5,000-10,000 visitors daily, peaking on weekends due to nearby residential influx, but lags behind super-regional malls by 50-70% in volume, influenced by limited entertainment options and reliance on local drive.
Tenant Mix and Occupancy
The tenant mix at El Nasr Mall emphasizes practical categories: 40% fashion and apparel from local brands, 30% electronics and home goods, 20% food and grocery anchors, and 10% services. This composition fosters balanced operations but lacks diversity in luxury or experiential retail. Occupancy hovers at 88%, above average for community centers in Cairo, reflecting reliable local support; however, vacant spaces in weaker categories like specialty dining highlight saturation risks and the need for proactive leasing strategies to maintain vitality.
Competition and Market Risks
El Nasr faces stiff competition from established players like Cairo Festival City and Citystars Mall, located within 10-15 km, which boast superior tenant variety, higher footfall exceeding 20,000 daily, and integrated entertainment drawing regional crowds. This dynamic pressures smaller malls with tenant poaching and reduced spillover traffic. Additional risks include New Cairo's moderate market saturation with 150+ competitors, access bottlenecks from urban expansion, and economic sensitivities in Egypt's retail sector, potentially impacting rent collection and requiring adaptive lease terms for resilience.
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Cairo
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City Snapshot
Cairo
Comprehensive market intelligence for retail expansion in this city
