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City Centre Fujairah, located on Sheikh Khalifa Highway in Fujairah City, United Arab Emirates, opened in April 2012 as the emirates first integrated retail, leisure, and entertainment destination. Developed by Majid Al Futtaim Properties in partnership with Fujairah Investment Establishment at a cost of AED 400 million, it spans 34,000 square meters of gross leasable area across two floors with 1,000 parking spaces.
The mall features 105 mid-market stores, including an 8,684-square-meter Carrefour hypermarket as the anchor tenant, 24 international food and beverage outlets, a 13-unit food court, an 11-screen VOX Cinemas, and a 1,325-square-meter Magic Planet family entertainment center. Approximately 85 percent of brands are new to Fujairah, targeting middle-income shoppers with a mix of fashion, electronics, and lifestyle options like Max, Starbucks, and Axiom Telecom.
Annual footfall reaches 3.3 million visitors, driven by local residents and regional draw from nearby areas. In the context of Fujairahs population of around 250,000, primarily Emiratis and South Asian expatriates with moderate incomes, the mall holds a dominant market position as the largest premium shopping center in the emirate, benefiting from limited direct competition and strong highway accessibility.
Occupancy levels have historically been high at 95 percent, reflecting stable demand, though rents average AED 150-200 per square meter annually, lower than in Dubai or Abu Dhabi, providing cost-effective leasing for mid-tier retailers.
Leasing advantages include flexible terms suited to regional operators, eco-friendly LEED Gold certification enhancing operational appeal, and a balanced tenant mix that supports cross-shopping. However, challenges include Fujairahs peripheral location relative to major tourist hubs, potential saturation in basic retail categories, and vulnerability to economic fluctuations in a less diversified emirate economy reliant on oil and fishing.
Overall, it offers solid performance for retailers serving everyday needs but requires careful consideration of lower spending power compared to urban centers.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 12:00 AM |
| Saturday | 10:00 AM — 12:00 AM |
| Sunday | 10:00 AM — 12:00 AM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Fujairah City Centres catchment draws from a population of approximately 250,000 in the emirate, comprising 80 percent expatriates mainly from South Asia and 20 percent locals with average household incomes of AED 10,000-15,000 monthly. The demographic profile favors value-oriented shopping, with families and young professionals seeking affordable fashion and groceries. Annual footfall of 3.3 million equates to about 9,000 daily visitors, concentrated on weekends and holidays, supported by proximity to residential areas and schools. This provides steady traffic for essential retail but limits high-end sales potential due to moderate purchasing power and lower tourism influx compared to coastal emirates like Sharjah.
Occupancy and Rent Levels
Occupancy at City Centre Fujairah stands at 95 percent as per recent valuations, indicating strong tenant retention and demand in a stable market. Rents range from AED 150-200 per square meter per year, significantly below Dubais AED 3,000 average, making it attractive for mid-market entrants. Lease terms typically span 3-5 years with escalation clauses of 5-10 percent annually, including service charges for maintenance and marketing. High occupancy reflects effective management but exposes risks from economic slowdowns in Fujairah, where retail sales growth lagged UAE averages at 4-6 percent in 2024, potentially pressuring smaller tenants.
Competition and Market Risks
The primary competitor is the smaller Fujairah Mall with 85-90 percent occupancy and similar rent levels, focusing on budget options and drawing overlapping local traffic. City Centre Fujairahs premium positioning differentiates it through international brands and entertainment, but market saturation in groceries and apparel poses challenges, with Carrefour facing rivalry from hypermarkets. Accessibility via the main highway is a strength, yet aging infrastructure in surrounding areas and limited public transport could hinder broader appeal. Regional factors like seasonal tourism dips and dependence on expatriate workforce stability introduce risks, advising retailers to diversify offerings to mitigate competition from online channels growing at 15 percent annually in the UAE.
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Fujairah
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Fujairah
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