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City Centre Fujairah, located on Sheikh Khalifa Highway in Fujairah City, United Arab Emirates, opened in April 2012 as the emirates first integrated retail, leisure, and entertainment destination. Developed by Majid Al Futtaim Properties in partnership with Fujairah Investment Establishment at a cost of AED 400 million, it spans 34,000 square meters of gross leasable area across two floors with 1,000 parking spaces.

The mall features 105 mid-market stores, including an 8,684-square-meter Carrefour hypermarket as the anchor tenant, 24 international food and beverage outlets, a 13-unit food court, an 11-screen VOX Cinemas, and a 1,325-square-meter Magic Planet family entertainment center. Approximately 85 percent of brands are new to Fujairah, targeting middle-income shoppers with a mix of fashion, electronics, and lifestyle options like Max, Starbucks, and Axiom Telecom.

Annual footfall reaches 3.3 million visitors, driven by local residents and regional draw from nearby areas. In the context of Fujairahs population of around 250,000, primarily Emiratis and South Asian expatriates with moderate incomes, the mall holds a dominant market position as the largest premium shopping center in the emirate, benefiting from limited direct competition and strong highway accessibility.

Occupancy levels have historically been high at 95 percent, reflecting stable demand, though rents average AED 150-200 per square meter annually, lower than in Dubai or Abu Dhabi, providing cost-effective leasing for mid-tier retailers.

Leasing advantages include flexible terms suited to regional operators, eco-friendly LEED Gold certification enhancing operational appeal, and a balanced tenant mix that supports cross-shopping. However, challenges include Fujairahs peripheral location relative to major tourist hubs, potential saturation in basic retail categories, and vulnerability to economic fluctuations in a less diversified emirate economy reliant on oil and fishing.

Overall, it offers solid performance for retailers serving everyday needs but requires careful consideration of lower spending power compared to urban centers.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 12:00 AM
Saturday10:00 AM — 12:00 AM
Sunday10:00 AM — 12:00 AM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Sheikh Khalifa Highway, Fujairah, United Arab Emirates

Insights

Demographics and Footfall

Fujairah City Centres catchment draws from a population of approximately 250,000 in the emirate, comprising 80 percent expatriates mainly from South Asia and 20 percent locals with average household incomes of AED 10,000-15,000 monthly. The demographic profile favors value-oriented shopping, with families and young professionals seeking affordable fashion and groceries. Annual footfall of 3.3 million equates to about 9,000 daily visitors, concentrated on weekends and holidays, supported by proximity to residential areas and schools. This provides steady traffic for essential retail but limits high-end sales potential due to moderate purchasing power and lower tourism influx compared to coastal emirates like Sharjah.

Occupancy and Rent Levels

Occupancy at City Centre Fujairah stands at 95 percent as per recent valuations, indicating strong tenant retention and demand in a stable market. Rents range from AED 150-200 per square meter per year, significantly below Dubais AED 3,000 average, making it attractive for mid-market entrants. Lease terms typically span 3-5 years with escalation clauses of 5-10 percent annually, including service charges for maintenance and marketing. High occupancy reflects effective management but exposes risks from economic slowdowns in Fujairah, where retail sales growth lagged UAE averages at 4-6 percent in 2024, potentially pressuring smaller tenants.

Competition and Market Risks

The primary competitor is the smaller Fujairah Mall with 85-90 percent occupancy and similar rent levels, focusing on budget options and drawing overlapping local traffic. City Centre Fujairahs premium positioning differentiates it through international brands and entertainment, but market saturation in groceries and apparel poses challenges, with Carrefour facing rivalry from hypermarkets. Accessibility via the main highway is a strength, yet aging infrastructure in surrounding areas and limited public transport could hinder broader appeal. Regional factors like seasonal tourism dips and dependence on expatriate workforce stability introduce risks, advising retailers to diversify offerings to mitigate competition from online channels growing at 15 percent annually in the UAE.

Building Details

Property Type
Regional
Gross Leasable Area
34,000
Year Built
2012
Parking Spaces
1000
Average Monthly Footfall
275,000
Owner
Fujairah City Center Investment Company LLC
Anchor Tenants
Carrefour Hypermarket, Centrepoint, H&M, E-Max, VOX Cinemas

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
30 km
Catchment area population
250,000 People
Population growth rate
2.5 %
Median age
32 Years
Household size
4.2 Persons
Education level (tertiary)
35.0 %

Median household income
15,000 AED per month
Unemployment rate
3.8 %
Cost of living index
65 Index

Retail spending per capita
15,000 AED
Spending on apparel
3,000 AED
Spending on groceries
4,000 AED
Spending on electronics
2,500 AED

Annual foot traffic
3,300,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
5,000 AED

Number of retail stores
105 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Low Density
Tenant diversity
High Diversity
Unique Concepts
85.0 %

Gross Leasable Area
34,000 m²
Number of Levels
2 Levels
Average rent per square meter
1,200 AED
Vacancy rate
2.0 %
Lease term flexibility
Medium Flexibility
Available retail space
nan m²

Proximity to main roads
Adjacent to E11 Proximity
Public transport access
Available Access
Parking spaces
1,000 Spaces
Pedestrian traffic
Moderate Traffic

E-commerce competition
High Competition
Click-and-collect adoption
Adopted Adoption
Internet penetration
99.0 %

Retail crime rate
Low Rate
Security measures
Comprehensive Measures

Promotional events
Regular Events
Loyalty program penetration
High Penetration
Digital signage presence
Present Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
nan Plans
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Fujairah

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Fujairah

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