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Brand Fit Snapshot

Best for:

Luxury Fashion HousesDesigner BoutiquesPremium Dining & LifestyleHigh-End Flagship StoresTourist & Duty-Free

Not ideal if:

Value PositioningBudget BrandsMass Market

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Boulevard Jeddah is a modern lifestyle destination located in the north of Jeddah, Saudi Arabia, combining retail, dining, and entertainment in an open-air concept. The mall focuses on premium and high-street brands, offering a curated shopping experience complemented by boutique restaurants and coffee shops. Its design encourages outdoor leisure and attracts a younger, affluent demographic seeking experiences rather than just shopping.

However, the open-air layout can be challenging during extreme heat or sandstorm seasons, potentially affecting foot traffic. The mall competes with larger enclosed centers like Red Sea Mall, but differentiates itself through its boutique feel and event-driven atmosphere.

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Hours of Operation

Hours

Checking...
Monday09:00 AM — 01:00 AM
Tuesday09:00 AM — 01:00 AM
Wednesday09:00 AM — 01:00 AM
Thursday09:00 AM — 01:00 AM
Friday04:00 PM — 01:00 AM
Saturday09:00 AM — 01:00 AM
Sunday09:00 AM — 01:00 AM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

6666 prince Met’ab rd, Jeddah, Saudi Arabia

Insights

Strength: Unique Lifestyle Concept

Boulevard stands out in Jeddah's retail market due to its open-air, boutique lifestyle design, creating a differentiated, experiential environment that appeals strongly to younger, affluent consumers looking for more than traditional shopping.

Weakness: Weather Dependency

The open-air format, while attractive in mild weather, can significantly reduce comfort and footfall during Jeddah’s hot summer months or sandstorms, limiting year-round performance compared to enclosed malls.

Competitive Landscape

Boulevard faces competition from larger, climate-controlled malls such as Red Sea Mall and Mall of Arabia, which offer broader retail options and more stable foot traffic, requiring strong events programming to maintain relevance.

Building Details

Property Type
Community
Gross Leasable Area
12,000
Year Built
2015
Parking Spaces
250
Average Monthly Footfall
416,667
Owner
Dallah Real Estate Co.
Anchor Tenants
Gucci, Prada, Giorgio Armani, Novikov, Karam Beirut

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
15 km
Catchment area population
500,000 People
Population growth rate
2.5 %
Median age
28 Years
Household size
4.5 People
Education level (tertiary)
35.0 %

Median household income
60,000 USD per year
Unemployment rate
2.5 %
Cost of living index
120 Index

Retail spending per capita
8,000 USD per year
Spending on apparel
1,500 USD per year
Spending on groceries
2,000 USD per year
Spending on electronics
1,200 USD per year

Annual foot traffic
5,000,000 Visitors
Dwell time
2.5 Hours
Conversion rate
30.0 %
Sales per square meter
6,000 USD per year

Number of retail stores
26 Stores
Anchor tenant presence
Yes
Competitor density (same category)
10 Stores per category
Tenant diversity
40.0 %
Unique Concepts
15 Stores

Number of Levels
3 Levels
Average rent per square meter
600 USD per year
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
600 SQUARE METERS
Gross Leasable Area
12,000 Square meters

Proximity to main roads
0.5 km
Public transport access
Yes
Parking spaces
250 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
25.0 %
Internet penetration
98.0 %

Retail crime rate
Low
Security measures
High

Promotional events
20 Events per year
Loyalty program penetration
40.0 %
Digital signage presence
Yes

Projected foot traffic growth
3.0 %
New tenant pipeline
10 Stores
Mall expansion plans
No
City Snapshot
Jeddah

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Top retail destinations across Saudi Arabia.

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Jeddah

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