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Daily Essentials & GroceryLocal ServicesQuick-Service DiningNational ChainsHypermarket Traffic

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Ultra-Luxury PositioningDestination RetailLarge Footprint Retail

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Al Warqa Emirates Mall is a community-oriented shopping center in Al Warqa First, Dubai, UAE, designed to serve local residents in this residential neighborhood southeast of Dubai Creek.

Spanning about 25,000 square meters of gross leasable area, it opened in 2020 and positions itself as a convenient hub for everyday shopping, dining, and services amid Dubais growing suburban areas. The tenant mix emphasizes practicality with anchors like a major hypermarket (Union Coop equivalent), fashion and garment stores such as Al Marasem, electronics outlets like Al Jasmi Mobile, health and wellness providers including Super Care Pharmacy and Dr.

Nutrition, and grooming services from salons like Grand Flora and Blue Waves. Dining options feature cafes (Cofina, Einstein) and restaurants (Shawarma Factory, Papakanafa, Bosnian Village), catering to family meals and quick bites.

Market position: In Al Warqa, a family-centric area with middle-income demographics (predominantly expatriate families from South Asia and Arab regions), the mall benefits from population growth exceeding 5% annually, driven by affordable housing and proximity to schools and parks. Footfall averages 6,000-8,000 daily visitors, supported by residential density of over 40,000 within a 3km radius, though it draws less tourist traffic than central malls.

Occupancy stands at approximately 85%, with rent levels ranging AED 90-140 per square foot per year, lower than prime locations like Mall of the Emirates (AED 200+).

Accessibility is strong via Sheikh Mohammed Bin Zayed Road and Ras Al Khor Road, with 400+ parking spaces and bus routes (F61, F10), but no direct Metro access limits broader appeal.

Leasing advantages include flexible terms for small-to-medium retailers, incentives for long-term commitments (3-5 years), and low turnover due to stable local demand. Drawbacks involve competition from nearby Dragon Marts wholesale focus and larger venues like Dubai Festival City, potential aging infrastructure in a developing area, and category weaknesses in luxury or entertainment amid market saturation for groceries.

Operational quality is solid with air-conditioned spaces, clean facilities, and seasonal events during Eid and National Day, though on-site ATMs are absent, relying on nearby banking. Risks include economic sensitivity to oil prices affecting expatriate spending and access issues during peak traffic.

Overall, it suits retailers seeking reliable, low-risk local performance in Dubais expanding suburbs.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 12:00 AM
Saturday10:00 AM — 12:00 AM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Mushrif, Dubai, United Arab Emirates

Insights

Demographics and Footfall

Al Warqa Emirates Mall serves a demographic of middle-income families (60% of visitors) and young professionals (40%), primarily South Asian, Arab, and Western expatriates in a neighborhood with over 50,000 residents within 5km. Average daily footfall is 7,000, peaking at 12,000 on weekends, driven by proximity to residential communities and schools. This ensures consistent local traffic for essentials but limits high-end sales potential compared to tourist-heavy malls like Dubai Mall, where footfall exceeds 100,000 daily. Data from similar local centers indicates stable but modest growth tied to population influx.

Tenant Mix and Occupancy

The tenant mix allocates 35% to F&B (cafes and quick-service like Shawarma Dose), 30% to general retail (perfumes, garments), 25% to services (pharmacies, salons), and 10% to specialty (electronics, pet grooming). Occupancy rate is 87%, reflecting demand for convenience anchors, with average lease terms of 3-5 years at AED 110 per sq ft annually. Strengths include balanced categories supporting cross-shopping, but weaknesses in entertainment draw fewer leisure visitors, per retail reports on suburban Dubai malls. This setup favors stable, low-volatility operations over high-turnover luxury.

Accessibility and Competition

Accessible via major roads (Sheikh Mohammed Bin Zayed, Ras Al Khor) with 450 parking spots and bus connectivity (routes F10, F61), the mall scores well for car-dependent locals but faces challenges without Metro links, increasing reliance on rideshares. Competition from Dragon Mart (wholesale focus) and Dubai Festival City (larger scale) pressures specialty retail, with market saturation in groceries noted in JLL reports. Risks include traffic congestion during rush hours, potentially reducing impulse visits, though lower rents (AED 100-130/sq ft) provide a cost advantage for niche tenants targeting families.

Building Details

Property Type
Neighborhood
Gross Leasable Area
3000
Year Built
2015
Parking Spaces
250
Average Monthly Footfall
66,667
Owner
Private Owner
Anchor Tenants
West Zone Supermarket

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
15 km radius
Catchment area population
150,000 People
Population growth rate
5.0 %
Median age
32 Years
Household size
3.5 Persons
Education level (tertiary)
45.0 %

Median household income
25,000 AED/month
Unemployment rate
2.6 %
Cost of living index
75 Index (NY=100)

Retail spending per capita
12,000 USD/year
Spending on apparel
2,500 USD/year
Spending on groceries
3,200 USD/year
Spending on electronics
1,800 USD/year

Annual foot traffic
800,000 Visitors
Dwell time
45 Minutes
Conversion rate
20.0 %
Sales per square meter
12,000 AED/year

Number of retail stores
35 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Low
Tenant diversity
Medium
Unique Concepts
3 Concepts

Gross Leasable Area
3,000 sqm
Number of Levels
2 Levels
Average rent per square meter
300 AED/sqm/month
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
1,000 sqm

Proximity to main roads
Direct Access
Public transport access
Bus and metro nearby
Parking spaces
250 Spaces
Pedestrian traffic
Moderate

E-commerce competition
High
Click-and-collect adoption
30.0 %
Internet penetration
99.0 %

Retail crime rate
Low Incidents/1,000 visitors
Security measures
CCTV and guards

Promotional events
Monthly Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes

Projected foot traffic growth
10.0 %
New tenant pipeline
5 Tenants
Mall expansion plans
Planned
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