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Mushrif Mall is a three-level shopping center located at the intersection of Sheikh Rashid Bin Saeed Street and Al Dhafra Street in the Al Mushrif district of Abu Dhabi, United Arab Emirates. Opened in 2011 and owned by LuLu Group International, the property spans 180,000 square meters total with 56,000 square meters of gross leasable area, accommodating over 200 retail outlets. It features a prominent Lulu Hypermarket as the anchor tenant, alongside Abu Dhabi's largest indoor fresh produce market covering 25,000 square meters for fish, meat, fruits, and vegetables.

The tenant mix includes mid-range fashion brands, electronics retailers stocking items from Sony, LG, Samsung, Apple, and Panasonic, household essentials stores, and a diverse dining scene with the region's largest food court, alfresco restaurants, cafes, and coffee shops. Entertainment options comprise a multiplex cinema, fun zones for children, and leisure areas. The mall serves a broad market position as an accessible, budget-friendly destination catering to families, professionals, and expatriates in a residential-heavy area.

Its central location on Airport Road ensures good connectivity to downtown Abu Dhabi, business districts, and the international airport, enhancing visibility and traffic.

Leasing advantages include stable occupancy driven by the strong grocery anchor and established footfall from nearby communities, with opportunities for retailers in categories like apparel, electronics, and food services. However, the property faces challenges from competition with newer, upscale malls such as Yas Mall and Abu Dhabi Mall, which offer more premium experiences. Market factors in Abu Dhabi indicate robust non-oil economic growth supporting retail, with rental rates experiencing a 12% surge in 2025 amid high demand and limited new supply in established centers.

Accessibility is supported by ample parking, though congestion occurs during peak hours.

Operational quality remains solid with eco-friendly design elements, but infrastructure dating to 2011 may require updates to match evolving consumer expectations. Retailers should consider the diverse demographic profile, including a high expatriate population, which influences demand for international brands and multicultural dining.

Overall, Mushrif Mall provides practical leasing for value-oriented retailers seeking consistent traffic without premium costs, balanced against regional saturation in grocery-anchored formats.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 12:00 AM
Saturday10:00 AM — 12:00 AM
Sunday10:00 AM — 12:00 AM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Sheikh Rashid Bin Saeed Street, Abu Dhabi, United Arab Emirates

Insights

Demographics and Footfall

Al Mushrif district surrounding Mushrif Mall features a family-oriented demographic with professionals, expatriates, and diplomatic community members, drawn by proximity to schools, Umm Al Emarat Park, and embassies. The area's multicultural resident base, including significant South Asian and Western expats, supports demand for diverse retail categories. Footfall benefits from the residential location and Airport Road access, generating steady traffic for daily shopping and leisure. However, specific visitor metrics are not publicly detailed, though the established anchor tenants contribute to reliable weekday and weekend volumes. Potential risks include seasonal fluctuations tied to expatriate mobility and competition diverting premium shoppers to newer venues, impacting overall capture rates in a market with growing e-commerce penetration.

Tenant Mix and Occupancy

The tenant mix at Mushrif Mall emphasizes value retail with Lulu Hypermarket dominating grocery sales, complemented by 200+ outlets in fashion, electronics, and essentials, alongside a robust F&B segment featuring the largest Arab food court. Occupancy levels appear stable, supported by the mall's mid-tier positioning and long-term anchors, though exact figures are unavailable; general Abu Dhabi mall occupancy hovers around 90-95% in 2025 reports. Strengths include balanced category distribution reducing vacancy risks, but weaknesses arise from limited luxury brands, potentially limiting appeal to high-end retailers. Operational quality includes family entertainment to boost dwell time, yet aging infrastructure since 2011 poses maintenance challenges. Retailers benefit from synergistic footfall spillover from the hypermarket, aiding smaller tenants in achieving viable sales thresholds amid market saturation in hypermarket formats.

Lease Terms and Market Factors

Retail lease terms in Abu Dhabi malls like Mushrif typically range from 100 to 200 AED per square foot annually, with 2025 market reports noting a 12% rental increase due to economic diversification and foreign investment inflows exceeding AED 13.6 billion on the ADX. Advantages for lessees include negotiable base rents tied to turnover for emerging brands, and the mall's central position mitigating access issues via public transport links. Drawbacks encompass competition from over 11 major malls in Abu Dhabi, leading to tenant mix adjustments for differentiation, and potential parking constraints during peaks affecting conversion rates. Contextual factors such as non-oil trade growth of 34.7% to AED 195.4 billion in H1 2025 bolster retail performance, but saturation in grocery and mid-market segments heightens risks for new entrants. Retailers should evaluate co-tenancy clauses and escalation caps to navigate rising operational costs in a dynamic market.

Building Details

Property Type
Regional
Gross Leasable Area
55,385
Year Built
2011
Parking Spaces
2174
Average Monthly Footfall
333,333
Owner
Lulu Group International Line Investments and Property - Sole Proprietorship LLC
Anchor Tenants
Lulu Hypermarket, Matalan, Splash, FAB, Brands, Kiddy Zone, Max Fashion, R & B, Brands World, Sharaf DG, Mothercare, Sparky's, Il Forno, Chilis, India Palace, Brands for Less

Detailed Market Analytics

Primary Catchment Area
10 km radius km
Secondary Catchment Area
30 km radius km
Catchment area population
500,000 People
Population growth rate
1.5 %
Median age
32 Years
Household size
4.2 People
Education level (tertiary)
45.0 %

Median household income
120,000 USD
Unemployment rate
1.9 %
Cost of living index
75 Index

Retail spending per capita
6,500 USD
Spending on apparel
1,200 USD
Spending on groceries
1,800 USD
Spending on electronics
800 USD

Annual foot traffic
4,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
5,500 USD

Number of retail stores
254 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
Medium Index
Tenant diversity
High Index
Unique Concepts
15 Concepts

Gross Leasable Area
55,385 sqm
Number of Levels
3 Levels
Average rent per square meter
1,200 AED
Vacancy rate
8.0 %
Lease term flexibility
Moderate Index
Available retail space
4,000 sqm

Proximity to main roads
Direct access Boolean
Public transport access
Yes Boolean
Parking spaces
2,174 Spaces
Pedestrian traffic
High Index

E-commerce competition
High Index
Click-and-collect adoption
30.0 %
Internet penetration
99.0 %

Retail crime rate
Low Index
Security measures
High Index

Promotional events
20 Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
20 Tenants
Mall expansion plans
Ongoing Status
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