NEW

Brand Fit Snapshot

Best for:

National ChainsInternational ChainsHypermarket TrafficDaily Essentials & GroceryMid-Market Fashion

Not ideal if:

Ultra-Luxury Positioning

Similar properties you might like:

Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Dalma Mall is a super-regional shopping center located in the ICAD I district of Mussafah, Abu Dhabi, United Arab Emirates, spanning over 151,000 square meters of gross leasable area. Opened in 2010, it serves as a key retail hub in this developing industrial and residential area, approximately 20 minutes from Abu Dhabi International Airport and near the Maqta Bridge for easy access to the city center.

The mall features more than 450 stores, including anchor tenants like Carrefour hypermarket, a 14-screen Vox Cinemas complex, and a diverse food court with international options.

Tenant mix is balanced with approximately 40% dedicated to fashion and apparel brands such as H&M, Zara, and local retailers; 20% to food and beverage outlets including Starbucks and local eateries; 15% to electronics and home improvement stores like Jumbo Electronics; and 25% to entertainment, services, and other categories.

Market position is strong among mid-tier malls in Abu Dhabi, targeting a multi-cultural demographic of upper-middle-class families and expatriates in the surrounding communities.

Leasing advantages include high occupancy rates exceeding 99%, indicating stable demand and low vacancy risk, with average rents ranging from AED 2,000 to 3,000 per square meter annually, which is more affordable compared to premium central locations charging over AED 4,000. The catchment area includes over 600,000 residents within a 5-10 km radius, encompassing Mussafah, Mohammed Bin Zayed City, and parts of Khalifa City, supported by growing population and infrastructure developments.

Footfall averages around 2.5 million visitors annually, driven by family-oriented events, promotions, and proximity to residential zones.

Operational quality is evidenced by multiple awards, including recognitions at the Retail Congress MENA in 2023 for excellence in customer experience and marketing. However, the location in an industrial zone may limit appeal to high-end luxury brands, and broader market factors like increasing retail competition from newer developments could influence performance.

Accessibility via major roads like E20 is good, but public transport options remain limited, relying heavily on personal vehicles.

Overall, it offers practical opportunities for mid-market retailers seeking exposure to a diverse, growing consumer base without the premium costs of downtown venues.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 12:00 AM
Saturday10:00 AM — 12:00 AM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

19th Street, Abu Dhabi, United Arab Emirates

Insights

Demographics and Footfall

The primary catchment for Dalma Mall comprises a multi-cultural population exceeding 600,000 within 5-10 km, including expatriate workers, families, and upper-middle-class residents in Mussafah and nearby cities like Mohammed Bin Zayed City. This demographic features a mix of South Asian, Arab, and Western influences, with household incomes supporting mid-range spending on fashion, groceries, and entertainment. Annual footfall reaches over 2.5 million visitors, translating to daily averages of about 7,000, bolstered by weekend family outings and promotional events. However, the industrial surroundings may skew towards practical shopping rather than leisure, potentially affecting dwell time compared to tourist-heavy malls.

Occupancy and Rent Levels

Dalma Mall maintains an occupancy rate above 99%, reflecting robust tenant demand and minimal vacancies as of recent reports. This stability supports predictable revenue streams for landlords and tenants alike. Base rents average AED 2,000-3,000 per square meter per year, positioning it as a cost-effective option for emerging brands or those expanding in Abu Dhabi, lower than the AED 4,000+ in competitive central districts. Lease terms typically include 3-5 year commitments with turnover rents tied to sales performance, offering flexibility amid economic fluctuations. Challenges include potential upward pressure on rents due to regional growth, but current levels provide a balanced entry point for retailers targeting value-conscious consumers.

Competition and Market Risks

Dalma Mall faces competition from nearby venues like Mazyad Mall and ICAD Mall, which target similar mid-market segments, as well as larger rivals such as Yas Mall and Abu Dhabi Mall drawing broader regional traffic. Abu Dhabis retail sector shows signs of saturation with over 20 major malls, leading to intensified tenant negotiations and promotional spending. Key risks involve dependency on expatriate population stability, influenced by oil sector volatility, and infrastructure limitations like traffic congestion on access roads during peak hours. Despite this, the malls strategic location near expanding residential areas mitigates some pressures, with ongoing urban developments enhancing long-term viability for diversified retail mixes.

Building Details

Property Type
Super Regional
Gross Leasable Area
151,000
Year Built
2010
Parking Spaces
3500
Average Monthly Footfall
833,333
Owner
The Developers Holding L.L.C.
Anchor Tenants
Carrefour, Centrepoint, Decathlon, H&M, Marks & Spencer

Detailed Market Analytics

Primary Catchment Area
10 km
Secondary Catchment Area
30 km
Catchment area population
1,200,000 People
Population growth rate
1.5 %
Median age
33 Years
Household size
4.5 Persons
Education level (tertiary)
45.0 %

Median household income
180,000 AED per year
Unemployment rate
2.1 %
Cost of living index
75 Index (NYC=100)

Retail spending per capita
15,000 AED per year
Spending on apparel
3,500 AED per capita per year
Spending on groceries
5,000 AED per capita per year
Spending on electronics
2,500 AED per capita per year

Annual foot traffic
10,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
12,000 AED per year

Number of retail stores
450 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Malls per 10km
Tenant diversity
High Level
Unique Concepts
15 Unique outlets

Gross Leasable Area
151,000 sqm
Number of Levels
3 Levels
Average rent per square meter
300 AED per month
Vacancy rate
1.0 %
Lease term flexibility
3-5 Years
Available retail space
5,000 sqm

Proximity to main roads
Direct Access
Public transport access
High Level
Parking spaces
3,500 Spaces
Pedestrian traffic
Moderate Level

E-commerce competition
High Level
Click-and-collect adoption
60.0 %
Internet penetration
99.0 %

Retail crime rate
15 Index (Numbeo)
Security measures
Advanced Level

Promotional events
Multiple annually Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Status
Mall expansion plans
None immediate Plans
City Snapshot
Abu Dhabi

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Abu Dhabi.

Top retail destinations across United Arab Emirates.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Abu Dhabi

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info