Al Safwa Tower, Cairo — Stores, Map & Hours

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Brand Fit Snapshot

Best for:

Local ServicesDaily Essentials & GroceryMixed-Use & Office TrafficQuick-Service DiningHealth & Wellness

Not ideal if:

Large Footprint RetailDestination RetailUltra-Luxury Positioning

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Al Safwa Tower is a mixed-use development in Nasr City, Cairo, comprising 40 residential units across approximately 1200 square meters and a ground-level retail component positioned adjacent to the established Genena Mall. Developed by Safwa Urban Development, the property integrates modern residential living with commercial spaces, including a gym and other amenities that enhance resident convenience.

In the broader Cairo retail landscape, Nasr City hosts a population of around 800,000, characterized by middle-income families, young professionals, and students due to proximity to universities and Cairo International Airport. The areas retail market features a mix dominated by 60 percent local brands, with overall Cairo retail stock reaching 3.2 million square meters as of Q2 2025, showing expansion amid economic stabilization.

For leasing, the towers retail spaces offer potential spillover footfall from Genena Malls 300-plus tenants, including fashion, food, and entertainment outlets, which draw significant weekend traffic estimated at tens of thousands based on regional mall benchmarks. Occupancy in similar Nasr City properties hovers around 85-92 percent, supported by average rents of EGP 600-900 per square meter monthly, though economic pressures like inflation may influence negotiations.

Advantages include high accessibility via Abbas El Akkad Street and metro lines, fostering daily footfall from local commuters. However, the small scale limits anchor tenant potential, and competition from nearby mega-malls like City Stars could dilute unique draw.

Tenant mix opportunities lean toward convenience retail, services, and F&B to complement residential needs, with risks from market saturation in fashion categories.

Overall, it suits niche retailers targeting residents and passersby in a densely populated urban node.

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Hours of Operation

Hours

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Monday	10:00 AM — 10:00 PM
Tuesday	10:00 AM — 10:00 PM
Wednesday	10:00 AM — 10:00 PM
Thursday	10:00 AM — 10:00 PM
Friday	10:00 AM — 11:00 PM
Saturday	10:00 AM — 11:00 PM
Sunday	10:00 AM — 10:00 PM

Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

38 Al Batrawi Street, Cairo, Egypt

Insights

Demographics and Footfall

Nasr City demographics feature a population of approximately 800,000, with a median age of 25-35 years, comprising middle-class families and professionals. High density supports consistent footfall, estimated at 5,000-10,000 daily visitors to adjacent Genena Mall, providing spillover to Al Safwa Towers retail. Proximity to educational institutions boosts young adult traffic, while residential integration ensures captive audience for morning and evening shoppers. Data from JLL reports indicate stable consumer spending in convenience categories despite economic challenges.

Competition and Tenant Mix

The property faces competition from Genena Mall, offering 300 brands across five floors with cinemas and food courts, and larger venues like City Stars. Nasr City retail mix is 60 percent local, favoring small independents over internationals. For Al Safwa Tower, opportunities exist in underserved niches like daily essentials and services, avoiding saturation in apparel. Evolving tenant strategies in Cairo emphasize balanced F&B and retail ratios to sustain 85 percent average occupancy, per 2025 market insights.

Accessibility and Lease Terms

Located on El Batrawy Street off Abbas El Akkad, the tower benefits from excellent connectivity via metro, buses, and airport access within 15 minutes. This supports high visibility and traffic flow. Lease terms in Nasr City typically range EGP 600-900 per square meter annually, with incentives like rent-free periods amid 92 percent regional occupancy. Challenges include potential infrastructure strain from urban growth, but overall, it positions retailers for steady performance in a resilient market expanding at 7 percent CAGR through 2030.