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Brand Fit Snapshot

Best for:

Daily Essentials & GroceryQuick-Service DiningValue & Discount RetailHypermarket TrafficLocal Services

Not ideal if:

Ultra-Luxury Positioning

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Al Nahdhah Plaza is a neighborhood shopping center in Riyadh's Al Mansourah district, located on Al-Batha Road north of the Southern Ring Road intersection.

Spanning 21,000 square meters total with 10,000 square meters of gross leasable area (GLA), it features 11 retail outlets anchored by HyperPanda supermarket, McDonald's fast-food outlet, and Red Tag discount store. The tenant mix emphasizes everyday essentials, including groceries, quick-service dining, and affordable fashion and household goods, catering to local residents' daily needs rather than luxury or entertainment shopping.

Positioned in a densely populated residential area of eastern Riyadh, the plaza benefits from proximity to middle-income housing developments and expatriate communities, supported by Riyadh's overall retail market growth, where occupancy rates reached 92% in prime locations by mid-2025, with average rents at SR2,848 per square meter annually.

Accessibility is enhanced by its location near major thoroughfares, though traffic congestion on the Southern Ring Road can pose challenges during peak hours.

Leasing advantages include stable anchor tenants driving consistent footfall for smaller retailers, lower entry barriers compared to mega-malls, and potential for synergies with grocery-led traffic. However, drawbacks involve limited scale restricting diverse tenant mixes, vulnerability to e-commerce shifts in discount categories, and competition from larger nearby centers like Al Rajhi Mall or Kingdom Centre, which offer broader appeal.

Market reports indicate Riyadh's retail sector expanded with 4% rent increases in 2025, but neighborhood plazas like this face saturation in basic retail segments, with footfall estimates around 5,000-7,000 daily visitors based on similar properties, influenced by a demographic of young families (median age 29 years, household size 5.2) and 2.5% annual population growth in the area.

Operational quality appears standard, with modern amenities but potential aging infrastructure risks over time without major renovations.

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Hours of Operation

Hours

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Monday09:00 AM — 11:30 PM
Tuesday09:00 AM — 11:30 PM
Wednesday09:00 AM — 11:30 PM
Thursday09:00 AM — 11:30 PM
Friday09:00 AM — 11:30 PM
Saturday09:00 AM — 11:30 PM
Sunday09:00 AM — 11:30 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

6450 Kharis Branch Road, Riyadh, Saudi Arabia

Insights

Demographics and Market Position

Al Nahdhah Plaza serves a middle-income demographic in Al Mansourah, eastern Riyadh, characterized by young families and expatriates, with Riyadh's median age at 29 years and average household size of 5.2 persons. The area experiences 2.5% annual population growth, supporting steady demand for convenience retail. However, as a smaller neighborhood center, it captures primarily local traffic rather than regional visitors, limiting exposure compared to city-center malls. Retail research highlights eastern Riyadh's residential expansion driving footfall for grocery-anchored sites, but economic pressures on middle-class spending could temper performance in non-essential categories.

Occupancy and Rent Levels

Riyadh's retail occupancy averaged 92% in 2025, with neighborhood centers like Al Nahdhah Plaza likely maintaining 85-90% rates due to essential tenant anchors. Average mall rents rose 4% to SR2,848 per square meter annually, though smaller plazas may command SR1,800-2,200 for inline spaces, offering affordability for emerging retailers. Challenges include lease renewal pressures amid rising operational costs and potential vacancies in weaker categories like apparel if consumer preferences shift toward online options.

Competition and Accessibility

The plaza faces competition from over 30 malls in Riyadh, including nearby Al Rajhi Grand Mosque Mall and larger formats like Riyadh Gallery, which draw broader demographics with diverse mixes. Its strengths lie in convenience, with easy access via Al-Batha Road and proximity to the Southern Ring Road, facilitating vehicle traffic from surrounding neighborhoods. Drawbacks include peak-hour congestion and limited public transport integration, potentially reducing walk-in footfall. Market insights note that while anchors provide stability, saturation in discount and F&B segments requires differentiated offerings to mitigate competitive risks.

Building Details

Property Type
Neighborhood
Gross Leasable Area
3774
Year Built
2015
Parking Spaces
500
Average Monthly Footfall
250,000
Owner
Unified Real Estate Development
Anchor Tenants
Tamimi Safeway, McDonald's

Detailed Market Analytics

Primary Catchment Area
10 Kilometers
Secondary Catchment Area
25 Kilometers
Catchment area population
500,000 People
Population growth rate
2.5 %
Median age
30.8 Years
Household size
4.5 Persons
Education level (tertiary)
40.0 %

Median household income
25,000 SAR/month
Unemployment rate
5.6 %
Cost of living index
60 Index (US=100)

Retail spending per capita
8,000 SAR/year
Spending on apparel
1,600 SAR/year
Spending on groceries
2,400 SAR/year
Spending on electronics
800 SAR/year

Annual foot traffic
3,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
5,000 SAR/year

Number of retail stores
11 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
Medium Diversity
Unique Concepts
Outdoor themed Concepts

Gross Leasable Area
3,774 sqm
Number of Levels
1 Levels
Average rent per square meter
1,800 SAR/sqm/year
Vacancy rate
5.0 %
Lease term flexibility
3-5 years Years
Available retail space
500 SQM

Proximity to main roads
High Proximity
Public transport access
Medium Access
Parking spaces
500 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
30.0 %
Internet penetration
99.0 %

Retail crime rate
2.0 %
Security measures
CCTV and guards Measures

Promotional events
Yes Events
Loyalty program penetration
20.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
nan Plans
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Riyadh

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