NEW

Brand Fit Snapshot

Best for:

Department Store AnchorsHypermarket TrafficNational ChainsDaily Essentials & GroceryFamily Entertainment

Not ideal if:

Ultra-Luxury PositioningSmall Format Retail
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Westfield Tea Tree Plaza, situated at 976 North East Road in Modbury, South Australia, operates as a key regional shopping center approximately 15 kilometers northeast of Adelaide CBD.

Spanning 99,873 square meters of gross leasable area, it hosts 245 retailers, positioning it as the second-largest mall in Adelaide behind Westfield Marion. Major anchors include Myer, Kmart, Big W, Target, Coles, Woolworths, Aldi, JB Hi-Fi, and Hoyts Cinemas, alongside 234 specialty stores focused on fashion, beauty, lifestyle, and services. The tenant mix emphasizes convenience with three supermarkets, 10 dining options, and entertainment facilities like Timezone arcade.

Serving a total trade area of over 541,000 residents, the main trade area exhibits 75% home ownership, surpassing the Adelaide metro average of 71%, which supports stable retail spending estimated at $4.2 billion annually in the main area and $8.4 billion overall in 2024.

Accessibility is facilitated by the O-Bahn Busway terminating directly at the Tea Tree Plaza Interchange for efficient public transport links to the city, complemented by over 4,500 parking spaces across multiple levels. Major tenants collectively report $246 million in yearly sales, underpinned by a weighted average lease expiry of 9.5 years by GLA. The center leverages suburban population growth for leasing appeal, offering visibility to local families, yet contends with e-commerce pressures and regional rent structures that are moderate compared to CBD locations.

Operational quality remains solid with periodic refurbishments, though infrastructure from its 1970 opening shows signs of age in some areas.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday09:00 AM — 05:30 PM
Tuesday09:00 AM — 05:30 PM
Wednesday09:00 AM — 05:30 PM
Thursday09:00 AM — 09:00 PM
Friday09:00 AM — 05:30 PM
Saturday09:00 AM — 05:00 PM
Sunday09:00 AM — 05:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

976 North East Rd, Modbury, Australia

Insights

Demographic Profile

The primary catchment encompasses north-eastern Adelaide suburbs with a population exceeding 541,000, characterized by family-oriented households where 75% own or mortgage homes, exceeding the regional average of 71%. This demographic drives demand for everyday essentials, apparel, and leisure, with projected growth in the area supporting long-term footfall. However, an aging population segment may increase needs for health services while potentially reducing discretionary spending on fashion, requiring tenants to adapt offerings to balanced family and senior profiles for sustained performance.

Competitive Landscape

As Adelaides second-largest center, Westfield Tea Tree Plaza faces primary competition from Westfield Marion (larger GLA) and smaller locales like Westfield Elizabeth, alongside rising e-commerce penetration in discount and fashion categories. Local market saturation in supermarkets and big-box retail limits expansion in those segments, but the centers diverse anchors foster cross-traffic. Retailers must differentiate through experiential elements like events and dining to counter online alternatives, with overall market occupancy trends indicating resilience in convenience-driven trade areas despite broader retail challenges.

Accessibility and Operational Metrics

Prime connectivity via the O-Bahn Busway provides direct, high-speed access from Adelaide CBD, enhancing draw for non-car users, while 4,500+ parking spots accommodate high vehicle traffic in this car-dependent suburb. Footfall benefits from the centers role as a community hub, though specific visitor numbers are not publicly detailed; comparable regional malls report 10-15 million annual visits. Occupancy likely exceeds 95% given strong anchors, with rent levels around AUD 300-500 per sqm for prime spaces reflecting regional positioning. Risks include traffic congestion at peak times and aging facilities necessitating ongoing capex for maintenance to uphold operational quality.

Building Details

Property Type
Regional
Gross Leasable Area
99,873
Year Built
1970
Parking Spaces
4500
Average Monthly Footfall
416,667
Owner
Scentre Group
Anchor Tenants
Myer, BIG W, Kmart, Target, Coles, Woolworths, ALDI

Detailed Market Analytics

Primary Catchment Area
250,000 People
Secondary Catchment Area
541,400 People
Catchment area population
541,400 People
Population growth rate
0.5 %
Median age
41 Years
Household size
2.5 People
Education level (tertiary)
28.0 %

Median household income
$85,020 AUD per year
Unemployment rate
2.9 %
Cost of living index
95 Index

Retail spending per capita
$15,514 AUD per year
Spending on apparel
$1,500 AUD per capita per year
Spending on groceries
$3,000 AUD per capita per year
Spending on electronics
$1,000 AUD per capita per year

Annual foot traffic
5,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
40.0 %
Sales per square meter
$12,396 AUD

Number of retail stores
242 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Medium
Tenant diversity
High
Unique Concepts
Yes

Gross Leasable Area
99,873 m²
Number of Levels
2 Levels
Average rent per square meter
$550 AUD per year
Vacancy rate
3.0 %
Lease term flexibility
Standard
Available retail space
2,000 m²

Proximity to main roads
High
Public transport access
Excellent
Parking spaces
4,500 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
High
Internet penetration
92.0 %

Retail crime rate
Low
Security measures
CCTV, Guards

Promotional events
Yes
Loyalty program penetration
20.0 %
Digital signage presence
Yes

Projected foot traffic growth
4.0 %
New tenant pipeline
Yes
Mall expansion plans
Completed
City Snapshot
Modbury, SA

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Modbury.

Top retail destinations across Australia.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Modbury, SA

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info