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Vincom Plaza Quang Trung is located at 190 Quang Trung Street in Ward 10 of Go Vap District, a northern suburban area of Ho Chi Minh City, Vietnam.
The mall spans approximately 27,000 square meters of gross floor area across multiple levels, serving as a community-oriented retail center developed by Vincom Retail, part of Vingroup, which operates 88 malls nationwide as of 2024. Opened in 2015, it targets middle-income families with a focus on everyday shopping, dining, and entertainment needs.
Tenant mix includes anchor stores such as WinMart supermarket for groceries, CGV cinema for entertainment, and a variety of fashion brands like Adidas, Nike, and Levi"s, alongside fast-food outlets including KFC and Lotteria, beauty shops like The Body Shop, and electronics retailers.
The mall features around 100 tenants, with categories balanced between 40 percent fashion and accessories, 30 percent food and beverage, 20 percent entertainment and services, and 10 percent supermarket and hypermarket space.
Market position places it as a convenient local hub in a densely populated district, benefiting from Ho Chi Minh City retail market growth, where total retail sales reached VND 317 trillion in Q1 2025, up 14 percent year-over-year, driven by urbanization and rising middle-class spending.
Leasing advantages include competitive rent levels around USD 51 per square meter per month for outer districts, lower than central areas at USD 53-54, allowing accessible entry for mid-tier brands.
Occupancy rates for Vincom Plaza formats average 81-85 percent in 2025, reflecting stable demand amid overall city occupancy of 93.6 percent in Q2 2025.
Accessibility is supported by proximity to major roads like Quang Trung and Phan Van Tri, with public transport options including buses, though traffic congestion can impact peak-hour visits.
Demographic profile targets Go Vap residents, a district with 676,899 people over 19.7 square kilometers, high population density of over 34,000 per square kilometer, and growing middle-income households with average monthly incomes around VND 15-20 million.
Operational quality includes standard mall amenities like parking for 500 vehicles, air-conditioning, and security, but the facility shows signs of aging infrastructure after a decade of operation. Strengths lie in strong local footfall estimated at 5-7 million visitors annually based on similar suburban malls, bolstered by family events and promotions. Drawbacks involve increasing competition from e-commerce and nearby retail like Emart Go Vap and Lotte Mart, potentially pressuring tenant performance in weaker categories such as electronics amid market saturation in suburban retail supply.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
Go Vap District, where Vincom Plaza Quang Trung is situated, has a population of approximately 677,000 residents across 19.7 square kilometers, resulting in one of the highest densities in Ho Chi Minh City at over 34,000 people per square kilometer. The area features a mix of middle-income families, with average household incomes ranging from VND 15 million to 20 million per month, supported by local employment in manufacturing, services, and trade. Demographic trends show a young population, with 60 percent under 40 years old, driving demand for affordable fashion, dining, and entertainment. However, aging demographics in some wards could shift preferences toward health and convenience retail. Market factors include rising urbanization, contributing to retail sales growth of 14 percent in Q1 2025, but income disparities may limit spending on premium goods, posing risks for upscale tenants.
Accessibility and Operational Quality
The mall benefits from its location on Quang Trung Street, a major arterial road in Go Vap, providing connectivity to Tan Son Nhat International Airport within 5 kilometers and the city center about 10 kilometers away. Public transport includes multiple bus routes, facilitating access for local residents, while on-site parking accommodates around 500 cars and motorcycles. Operational quality maintains standard Vincom protocols with 24-hour security, escalators, and HVAC systems, though reports indicate occasional maintenance issues due to the buildings age since 2015. Strengths include efficient layout for family shopping, but challenges arise from traffic congestion during rush hours, potentially reducing footfall, and limited public transit integration compared to central malls.
Market Competition and Risks
In Ho Chi Minh City suburban retail landscape, Vincom Plaza Quang Trung faces competition from nearby centers like Emart Go Vap and Lotte Mart, as well as emerging shophouses and e-commerce platforms that capture 20-30 percent of retail sales. The districts retail supply is part of the citys 1.2 million square meters total, with new additions projected at 38,000 square meters in 2025, increasing saturation in non-CBD areas. Risks include fluctuating occupancy if economic slowdowns affect tenant revenues, and category weaknesses in electronics due to online shifts. However, Vincoms network provides negotiating power for favorable lease terms, with rents at USD 51 per square meter monthly, aiding resilience amid overall market growth at 5.13 percent CAGR through 2030.
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