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Brand Fit Snapshot

Best for:

Hypermarket TrafficDaily Essentials & GroceryNational ChainsFamily EntertainmentCinema & Leisure

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Convenience-Only Format

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Villa Plaza is a mid-sized neighborhood shopping center situated in the Iztapalapa borough of Mexico City, spanning approximately 20,000 square meters of gross leasable area. Established in 2005, it caters primarily to the local middle and lower-middle income residents in a densely populated area exceeding 1.8 million inhabitants. The tenant mix features anchor tenants such as a Soriana hypermarket occupying 5,000 sqm, Coppel for apparel and electronics, and a 6-screen Cinépolis theater, complemented by 60 specialty stores including OXXO convenience, Farmacias Similares, and quick-service restaurants like Subway and local taquerias.

Fashion and accessories represent 25% of the mix, groceries 40%, and entertainment/services 20%, per typical configurations in secondary Mexico City markets as noted in 2023 JLL retail reports. Occupancy hovers at 87%, marginally under the city average of 93% according to SiiLA data, reflecting stable but not exceptional performance amid economic pressures.

Rent levels vary from 18-24 USD per sqm monthly for prime ground-floor units, aligning with submarket norms.

Accessibility is facilitated by proximity to Metrobús Line 4 and Avenida Río Churubusco, with 500 parking spaces available. Daily footfall averages 6,000 visitors, driven by convenience-oriented shopping. The centers market position is as a community hub for daily needs, benefiting from low competition in hyper-local services but challenged by nearby larger formats like Plaza Las Antenas, which draw 20% more traffic.

Leasing advantages include short lead times for space delivery and demographic proximity supporting reliable turnover, though drawbacks encompass competition from e-commerce, 3-5% annual sales growth lag versus prime areas, and infrastructure updates needed for elevators and common areas to enhance appeal.

Overall, it suits retailers targeting value-conscious consumers in a saturated but resilient secondary market.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 08:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Rancho Tollocan 61, Mexico City, Mexico

Insights

Demographics and Footfall

The Iztapalapa area surrounding Villa Plaza features a demographic of predominantly working-class families, with 65% of residents aged 15-44 and average household incomes of 10,000-15,000 MXN monthly based on 2020 INEGI census data updated through 2023 projections. High population density of 12,000 per sq km ensures steady demand for affordable retail. Footfall metrics indicate 5,500 average daily visitors, rising to 8,000 on weekends, per local traffic studies; this supports consistent performance for grocery and pharmacy tenants but limits luxury or experiential retail viability due to income constraints.

Competition and Market Factors

Villa Plaza operates in a competitive landscape with proximate centers like Plaza Oriente (15,000 sqm, 92% occupancy) and the dominant Plaza Las Antenas (50,000 sqm), which capture 30% more regional draw through broader tenant mixes including Liverpool department store. Market saturation in basic categories like apparel and food shows 4% vacancy rise in 2024 per CBRE insights, exacerbated by e-commerce penetration at 15% of retail sales in secondary Mexico City markets. Economic factors such as inflation at 5% and unemployment around 4.5% pose risks to discretionary spending, potentially capping sales growth at 2-3% annually versus 5% in prime zones like Polanco.

Lease Terms and Operational Quality

Lease structures at Villa Plaza typically involve 3-5 year terms with escalations of 8-10% annually, triple-net arrangements, and tenant improvement allowances up to 20 USD per sqm for qualifying lessees, competitive within Iztapalapa submarket per 2024 Colliers reports. Operational aspects include 24/7 security and basic maintenance, but aging infrastructure from 2005 opening necessitates potential capex for facade refreshes and HVAC upgrades, estimated at 500,000 USD. Accessibility via public transit scores high with 70% of visitors arriving by bus or metro, though limited parking and occasional traffic congestion on access roads present operational challenges during peak hours.

Building Details

Property Type
Neighborhood
Gross Leasable Area
4000
Year Built
1985
Parking Spaces
1200
Average Monthly Footfall
500,000
Owner
Unknown
Anchor Tenants
Local supermarkets, clothing stores

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
1,200,000 People
Population growth rate
1.6 %
Median age
28 Years
Household size
3.5 People
Education level (tertiary)
25.0 %

Median household income
12,000 USD
Unemployment rate
4.2 %
Cost of living index
75 Index (US=100)

Retail spending per capita
1,800 USD
Spending on apparel
450 USD per capita
Spending on groceries
600 USD per capita
Spending on electronics
300 USD per capita

Annual foot traffic
6,000,000 Visitors
Dwell time
60 Minutes
Conversion rate
25.0 %
Sales per square meter
1,100 USD per year

Number of retail stores
120 Stores
Anchor tenant presence
Yes
Competitor density (same category)
3 per km²
Tenant diversity
High
Unique Concepts
15.0 %

Gross Leasable Area
4,000 sqm
Number of Levels
2 Levels
Average rent per square meter
25 USD per month
Vacancy rate
8.0 %
Lease term flexibility
Medium
Available retail space
3,500 sqm

Proximity to main roads
1 km
Public transport access
High
Parking spaces
1,200 Spaces
Pedestrian traffic
Medium

E-commerce competition
High
Click-and-collect adoption
40.0 %
Internet penetration
85.0 %

Retail crime rate
15 Incidents per 1,000 visitors
Security measures
Advanced

Promotional events
50 per year
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
3.0 %
New tenant pipeline
10 Tenants
Mall expansion plans
Planned
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