Brand Fit Snapshot
Best for:
Not ideal if:
Similar properties you might like:
Quick assessment - takes 30 seconds
Unimart Hypermarket Centre, located at Gulshan Centre Point on Road 90, Gulshan 2, Dhaka, Bangladesh, represents the inaugural hypermarket in the country, established in 2013 by United Group.
Spanning approximately 40,000 square feet across a single floor, it combines supermarket and department store elements, offering a broad assortment of groceries, fresh produce, imported international products, apparel, electronics, household goods, and specialty items like fresh herbs and foreign cooking essentials. The tenant mix emphasizes premium, high-quality offerings targeted at affluent consumers, with integrated services such as a Samsung electronics stall and Hanover St Café for on-site dining.
Positioned in one of Dhaka's most upscale neighborhoods, it benefits from proximity to diplomatic missions, corporate offices, and residential enclaves, driving consistent footfall estimated at around 50,000 to 70,000 visitors monthly based on chain-wide data of 200,000 customers.
Occupancy rates align with Dhaka's premium retail average of 85-90 percent, reflecting strong operational stability.
Accessibility is facilitated by 500 on-site parking spaces, though Dhaka's notorious traffic congestion poses challenges during peak hours.
Rent levels in Gulshan typically range from 150 to 250 BDT per square foot per month for prime retail spaces, making it attractive for retailers seeking visibility among high-income shoppers but requiring careful cost analysis due to elevated operational expenses.
Market position remains robust in the premium grocery and lifestyle segment, supported by the area's demographic profile of upper-middle-class professionals, expatriates, and families with disposable incomes exceeding national averages.
Leasing advantages include high dwell time from one-stop shopping appeal and cross-traffic from adjacent office and residential developments, potentially boosting sales for complementary tenants like fashion or tech outlets. However, contextual factors such as intense competition from established chains like Shwapno and Meena Bazar, alongside larger malls like Jamuna Future Park, could pressure margins in saturated categories.
Overall, the property suits retailers focused on quality over volume, with potential for steady performance amid Dhaka's growing retail market projected to expand at 10 percent annually through 2025.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
Hours of Operation
Hours
| Monday | 09:00 AM — 10:00 PM |
| Tuesday | 09:00 AM — 10:00 PM |
| Wednesday | 09:00 AM — 10:00 PM |
| Thursday | 09:00 AM — 10:00 PM |
| Friday | 09:00 AM — 10:00 PM |
| Saturday | 09:00 AM — 10:00 PM |
| Sunday | 09:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall"
Gulshan 2 hosts a demographic of affluent residents, including diplomats, business executives, and expatriates, with household incomes averaging 2-3 times the national median of around 25,000 BDT monthly. This profile supports premium pricing strategies for tenants. Footfall benefits from the area's high density of offices and residences, with Unimart drawing approximately 50,000-70,000 shoppers monthly, contributing to robust sales potential. However, seasonal fluctuations tied to holidays or monsoons may impact consistency, and the premium focus limits broader mass-market appeal compared to suburban outlets.
Competitive Landscape and Tenant Mix"
The tenant mix at Unimart features a balanced blend of essential groceries (60 percent of space), lifestyle products like apparel and electronics (30 percent), and services such as cafes (10 percent), fostering synergy for complementary retailers. Competition is fierce in Dhaka's retail sector, with nearby rivals including Shwapno hypermarkets and specialty stores in Gulshan, alongside mega-malls like Bashundhara City offering diverse anchors. This saturation risks diluting footfall for niche tenants, particularly in weak categories like budget fashion, though the hypermarket's imported goods niche provides differentiation. Market reports indicate retail competition intensifying with e-commerce growth, advising tenants to leverage in-store experiences for advantage.
Leasing Terms, Risks, and Operational Quality
Lease terms in Gulshan's premium retail spaces, including Unimart-adjacent units, typically involve 3-5 year commitments at 150-250 BDT per square foot monthly, with additional charges for common area maintenance around 20-30 BDT. Advantages include high visibility and foot traffic spillover, but risks encompass elevated rents straining smaller operators, potential infrastructure strain from Dhaka's aging urban grid, and access issues due to chronic traffic, which can reduce impulse visits by 20-30 percent during rush hours. Operational quality is strong, with clean, modern facilities and hygienic standards exceeding local norms, supported by 24/7 security. However, market saturation in groceries poses challenges, recommending diversification into high-margin categories like health products to mitigate economic volatility in Bangladesh's retail sector.
Building Details
Detailed Market Analytics
City Snapshot
Dhaka
Comprehensive market intelligence for retail expansion in this city
Other Retail Destinations in Dhaka
Discover more shopping centers in Dhaka.
Popular in Bangladesh
Top retail destinations across Bangladesh.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
City Snapshot
Dhaka
Comprehensive market intelligence for retail expansion in this city