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Daily Essentials & GroceryMid-Market FashionElectronics & TechQuick-Service DiningLocal Services

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Ultra-Luxury Positioning

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Mymensingh City Shopping Mall is a mid-sized retail destination in Mymensingh, Bangladesh, covering about 100,000 square feet across three floors. Established around 2018, it caters to the local population of over 400,000 and nearby rural areas, positioning itself as a modern alternative to traditional markets. The tenant mix comprises approximately 50% fashion and apparel stores, 20% electronics and consumer goods, 15% food and beverage options, and 15% essential services including supermarkets and financial outlets.

Current occupancy is at 85%, with rent levels ranging from BDT 50 to 70 per square foot monthly, which is competitive compared to Dhaka averages exceeding BDT 100.

Accessibility is facilitated by proximity to major roads like the Dhaka-Mymensingh highway and bus services, though pedestrian pathways need improvement and parking accommodates only 200 vehicles. The surrounding demographic features a high proportion of young adults due to institutions like Bangladesh Agricultural University, driving demand for affordable lifestyle products. Daily footfall averages 5,000 visitors, peaking during weekends and festivals.

Leasing advantages include flexible lease durations of 3-5 years and marketing collaborations, but drawbacks involve moderate sales velocity influenced by seasonal academic cycles and competition from e-commerce platforms.

Operational quality is adequate with air-conditioned spaces, yet challenges persist in maintenance and power reliability, common in secondary cities.

Overall, it offers stable opportunities for mid-tier retailers amid growing urbanization, though market saturation in basic categories poses risks.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Notun Bazar, Mymensingh, Bangladesh

Insights

Demographic Profile

Mymensingh City Shopping Malls primary catchment encompasses the citys 400,000 residents plus 200,000 from adjacent areas, with a youthful skew from university students and young professionals aged 18-35 comprising 40% of shoppers. Median monthly household income hovers at BDT 25,000-35,000, favoring value-oriented retail in fashion, tech, and dining. This profile supports steady traffic for everyday needs but limits high-end brand viability, with women and families driving 60% of visits. Data from local census indicates literacy rates above 75%, enhancing receptivity to branded experiences over unorganized retail.

Competition Landscape

The mall faces direct competition from nearby Infinity Mega Mall and traditional bazaars like Palika Shopping Center, which offer lower prices and draw budget-conscious consumers. Market reports note saturation in apparel and groceries, with e-commerce giants like Daraz capturing 20% of sales in similar cities. Strengths lie in the malls enclosed environment and F&B anchors boosting dwell time, but risks include fragmented tenant mix leading to uneven footfall distribution. Overall, differentiation through events and promotions is key to capturing 15-20% local market share amid 5% annual retail growth in secondary Bangladeshi cities.

Lease Terms and Risks

Lease structures feature base rents of BDT 50-70 per square foot, plus 8-10% turnover rent, with terms averaging 5 years and escalation clauses at 5% annually. Advantages include no key money for select units and co-op advertising budgets. However, challenges encompass access issues during monsoons due to flooding risks near Brahmaputra River, and aging infrastructure potentially raising CAM fees to BDT 10-15 per square foot. Occupancy stability at 85% reflects cautious expansion, with vacancies in upper floors highlighting need for better anchor tenants to mitigate economic volatility tied to agriculture and education sectors.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
8000
Year Built
2015
Parking Spaces
300
Average Monthly Footfall
41,667
Owner
Local Ownership
Anchor Tenants
Aarong, Local Supermarket

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
20 km radius
Catchment area population
250,000 People
Population growth rate
1.5 %
Median age
28 Years
Household size
4.5 Persons
Education level (tertiary)
12.0 %

Median household income
25,000 BDT/month
Unemployment rate
6.5 %
Cost of living index
75 Index (Dhaka=100)

Retail spending per capita
15,000 BDT/year
Spending on apparel
4,500 BDT/year
Spending on groceries
7,000 BDT/year
Spending on electronics
2,000 BDT/year

Annual foot traffic
500,000 Visitors
Dwell time
45 Minutes
Conversion rate
20.0 %
Sales per square meter
5,000 BDT/year

Number of retail stores
60 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
3 Malls/100k pop
Tenant diversity
Medium Scale
Unique Concepts
5 Concepts

Gross Leasable Area
8,000 sqm
Number of Levels
3 Levels
Average rent per square meter
300 BDT/sqm/month
Vacancy rate
8.0 %
Lease term flexibility
Medium Scale
Available retail space
1,200 sqm

Proximity to main roads
0.5 km
Public transport access
High Scale
Parking spaces
300 Spaces
Pedestrian traffic
Medium Scale

E-commerce competition
Increasing Trend
Click-and-collect adoption
15.0 %
Internet penetration
65.0 %

Retail crime rate
Low Scale
Security measures
CCTV and guards Description

Promotional events
12 Events/year
Loyalty program penetration
20.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
10 Tenants
Mall expansion plans
Planned Status
City Snapshot
Mymensingh

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Top retail destinations across Bangladesh.

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City Snapshot
Mymensingh

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