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Mymensingh Super Mall, located on Shema Charan Rai Road in Mymensingh, Bangladesh, is a modern retail center spanning 20,000 sqm across three levels with 60 stores, opened in 2018. It serves a core catchment of 300,000 middle-income residents in a city of 400,000, targeting families and students with median household incomes of 25,000 BDT monthly and a young demographic (median age 26).
Tenant mix emphasizes value-oriented retail: 50% fashion and accessories from local brands like Aarong and Infinity Fashion, 20% F&B including KFC, 20% groceries via Shwapno, and 10% entertainment/services, anchored by a supermarket and multi-screen cinema.
Occupancy rates hold at 88-90%, supported by daily footfall of 5,000 weekdays and 9,000 weekends, totaling 1 million annually, with 90-minute dwell times and 25% conversion.
Rent levels at 50-75 BDT per sq ft monthly are competitive versus Dhaka, featuring 3-5 year terms, 10% biennial escalations, and fit-out incentives up to 200 BDT/sq ft, aiding new tenants.
Accessibility benefits from major roads and bus services, though traffic congestion and limited parking (150-300 spaces) present challenges. In a market with 8% national retail growth, it offers stable opportunities as a modern hub against traditional bazaars, boosted by university proximity and Eid peaks (30-50% sales uplift), but faces e-commerce competition and limited international brands, with sales at 5,000 BDT/sq m yearly.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Target Market
The mall draws from Mymensinghs middle-class base, with 2.3% population growth, 15% tertiary education, and unemployment at 4.7%. Core audience includes 45% aged 18-35, students, and families spending 1,200 USD per capita annually on retail, prioritizing groceries (600 USD) and apparel (300 USD). High literacy (84%) supports branded essentials, but low disposable income (8,000 BDT/month) restricts luxury categories. Advantages: Steady demand from educational institutions; drawbacks: Vulnerability to economic shifts impacting youth spending, with 30% retail leakage to Dhaka.
Competition and Market Factors
Low modern mall density positions the property well locally, amid 7% annual retail expansion and medium saturation in essentials. Primary rivals are informal bazaars (60% grocery share) and e-commerce (20% penetration via Daraz), causing high online competition. Regional performance lags urban by 15% due to income gaps and traditional preferences, with 20% residents shopping externally. Strengths: Convenience and variety draw 500,000 annual city footfall; risks: Category saturation in apparel/electronics and 5% e-commerce growth eroding physical sales.
Lease Terms and Operational Quality
Flexible 3-5 year leases at 50-75 BDT/sq ft include incentives like 200 BDT/sq ft fit-outs, below national averages, with medium-term stability and low 10% vacancy. Infrastructure from 2018 shows moderate aging, potentially needing upgrades, while security features CCTV amid low crime but high shoplifting risks. Accessibility scores high on highways but faces congestion; parking limits peak efficiency. Positives: Cost-effective entry for value retailers; challenges: Maintenance costs and traffic reducing dwell time, offset by 5% projected footfall growth.
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Mymensingh
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Mymensingh
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