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Al Hamra Shopping City is a 12-storey mixed-use complex in Zindabazar, central Sylhet, Bangladesh, developed by Al-Hamra International Limited. It includes four retail floors, office spaces housing the British Council and major share brokerages, three parking levels, restaurants like Hamadan, and holiday homes. Centrally air-conditioned shopping areas feature escalators, large atriums, and spacious corridors for easy navigation.

Tenant mix comprises international apparel, jewelry, and crockery brands alongside local outlets, supporting diverse retail needs. Located in Sylhets commercial hub near Hazrat Shahjalal Road, it benefits from high visibility and proximity to transport links and religious sites attracting pilgrims. Sylhets retail market, fueled by a population over 600,000 and remittances from UK-based expatriates, positions the mall as a key player with steady footfall, estimated at moderate levels for a regional center.

Occupancy seems robust based on active listings, though exact figures unavailable; comparable central Sylhet rents range BDT 50,000-150,000 monthly for 500-1000 sq ft units.

Leasing advantages include ample on-site parking mitigating access issues, balanced tenant synergy boosting dwell time, and flexible floor plans. Drawbacks encompass traffic congestion in peak hours, competition from nearby complexes like Zindabazar, and infrastructure aging since mid-2010s potentially raising maintenance costs. Market factors like seasonal tourism surges aid performance, but fashion category saturation risks diluting sales.

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Hours of Operation

Hours

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Monday10:00 AM — 08:00 PM
Tuesday10:00 AM — 08:00 PM
Wednesday10:00 AM — 08:00 PM
Thursday10:00 AM — 08:00 PM
FridayClosed
Saturday10:00 AM — 08:00 PM
Sunday10:00 AM — 08:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Hazrat Shahjalal Road, Zindabazar, Sylhet, Bangladesh

Insights

Demographic Profile

Sylhet city hosts over 600,000 residents with a median age under 30 and elevated household incomes from remittances by overseas Bangladeshis, especially UK Sylhetis. The malls central location draws middle-upper middle-class families, young professionals, and visitors to Shah Jalal Shrine, fostering weekend peaks in footfall. Diverse demographics support broad retail categories, yet reliance on expatriate spending introduces volatility from global economic shifts or travel restrictions, impacting consistent performance.

Competitive Landscape

In Sylhets evolving retail sector, Al Hamra faces rivals such as Zindabazar Shopping Complex and Dargah Gate, which offer premium air-conditioned spaces and similar tenant profiles. Al Hamras edge lies in integrated office-retail drawing business traffic, but emerging malls with updated designs may attract newer brands. High occupancy around 90% in central areas reflects demand, though saturation in apparel and electronics could pressure margins; strategic positioning near transport hubs aids differentiation amid 5-7 major competitors.

Operational Quality and Lease Terms

The property maintains moderate operational standards with central AC, dedicated lifts, and ramps for accessibility, plus 300+ parking spots easing urban challenges. Lease structures typically involve base rent plus percentage of sales, with terms favoring longer commitments for stability. Risks include aging facilities from 2010s build potentially needing upgrades, and congestion hindering logistics. Advantages encompass reliable utilities and proximity to demographics, supporting ROI in a market with 5-7% annual retail growth, balanced against economic sensitivities in remittance flows.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
20,000
Year Built
2005
Parking Spaces
500
Average Monthly Footfall
100,000
Owner
Al-Hamra International Limited
Anchor Tenants
British Council,Hamadan Restaurant,Metropolitan University

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
20 km radius
Catchment area population
550,000 People
Population growth rate
1.1 %
Median age
26 Years
Household size
4.4 Persons per household
Education level (tertiary)
18.0 %

Median household income
32,000 BDT per month
Unemployment rate
5.0 %
Cost of living index
70 Index (Dhaka=100)

Retail spending per capita
1,200 USD per year
Spending on apparel
73 USD per capita per year
Spending on groceries
600 USD per capita per year
Spending on electronics
150 USD per capita per year

Annual foot traffic
1,200,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
5,000 USD per year

Number of retail stores
140 Stores
Anchor tenant presence
Yes
Competitor density (same category)
3 Malls per 100,000 people
Tenant diversity
High
Unique Concepts
10.0 %

Gross Leasable Area
20,000 sqm
Number of Levels
7 Floors
Average rent per square meter
1,500 BDT per sqm per month
Vacancy rate
8.0 %
Lease term flexibility
Medium
Available retail space
4,000 sqm

Proximity to main roads
Direct
Public transport access
High
Parking spaces
500 Spaces
Pedestrian traffic
High

E-commerce competition
Growing
Click-and-collect adoption
20.0 %
Internet penetration
60.0 %

Retail crime rate
Low
Security measures
CCTV and guards

Promotional events
Monthly
Loyalty program penetration
15.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
10 New tenants planned
Mall expansion plans
Ongoing
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Sylhet

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Top retail destinations across Bangladesh.

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