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Tianhe City, situated at 208 Tianhe Road in Guangzhou"s Tianhe District, operates as a key retail destination since 1996, encompassing 200,000 sqm of gross leasable area over eight levels with 300 stores. The tenant mix allocates 40% to fashion and apparel featuring brands such as Zara, H&M, Lacoste, and Versace; 25% to food and beverage with over 200 outlets ranging from casual to upscale; 15% to entertainment including cinema and KTV; and 20% to services like the Guangzhou Book Center and a basement supermarket.

Anchor tenants comprise Tianhe City Department Store and Aeon, contributing to occupancy rates above 95% and a 5% vacancy with 10,000 sqm available for lease. Annual footfall reaches approximately 100 million visitors, bolstered by proximity to Metro Lines 1 and 3 at Tiyu Xilu Station, major roads, and 2,000 parking spaces. The primary catchment area in Tianhe District serves 1.5 million residents averaging 32 years old, with a median household income of RMB 150,000 and per capita retail spending of RMB 15,000 yearly, focusing on apparel, groceries, and electronics.

Within Guangzhou"s 7.66 million sqm retail stock and 12.9% average vacancy as of 2023, Tianhe City maintains a competitive market position in the central business district through its diverse mix and high traffic from young professionals and trade fair tourists. Leasing opportunities benefit from prime rents of RMB 900-1,500 per sqm per month, often structured with base fees plus 8-12% turnover components, offering visibility and flexibility, though subject to economic volatility and renewal escalations.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

208 Tianhe Road, Guangzhou, China

Insights

Demographics and Footfall

Tianhe District features 1.5 million residents with an average age of 32 years and median household income of RMB 150,000, supporting per capita retail expenditures of RMB 15,000 annually, including RMB 2,200 on apparel and RMB 3,000 on groceries. The catchment area population stands at 2.24 million with 2.5% growth and 35% tertiary education rate. Annual footfall at Tianhe City totals 109.5 million visitors, or 300,000-500,000 daily, with 120-minute dwell times and 25% conversion rates, driven by commuter access and events like the Canton Fair, though post-pandemic recovery shows 5-10% variability in traffic.

Tenant Mix and Occupancy

The tenant mix emphasizes mid-to-high-end retail with 50% unique concepts and strong anchor presence, fostering cross-category traffic via monthly promotions and 60% loyalty program participation. Occupancy exceeds 95% per Savills reports, with low turnover and 5% vacancy amid 10,000 sqm available space. Sales per square meter average RMB 8,000-10,000 monthly, supported by operational enhancements like renovations and digital signage, though secondary spaces face adjustment needs due to category weaknesses in electronics.

Competition and Leasing Risks

Intense competition arises from nearby venues like Taikoo Hui for luxury and Grandview Mall for family retail, contributing to citywide 10-15% vacancy pressures and high e-commerce adoption at 40% click-and-collect. Leasing risks include sales volatility from economic trends, aging infrastructure in non-renovated areas, peak-hour access congestion, and performance-based rent components exposing tenants to downturns. Market saturation in apparel necessitates proactive mix strategies, with flexible medium-term leases demanding competitive negotiations in a saturated Tianhe CBD.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
110,000
Year Built
1996
Parking Spaces
2000
Average Monthly Footfall
9,125,000
Owner
Guangzhou Tianhe City Group
Anchor Tenants
Tianhe City Department Store, Aeon, Cinema

Detailed Market Analytics

Primary Catchment Area
1,500,000 People
Secondary Catchment Area
741,826 People
Catchment area population
2,241,826 People
Population growth rate
2.5 %
Median age
36 Years
Household size
2.8 Persons
Education level (tertiary)
35.0 %

Median household income
150,000 RMB
Unemployment rate
4.2 %
Cost of living index
45 Index

Retail spending per capita
8,500 RMB
Spending on apparel
2,200 RMB
Spending on groceries
3,000 RMB
Spending on electronics
1,800 RMB

Annual foot traffic
109,500,000 Visitors
Dwell time
120 Minutes
Conversion rate
25.0 %
Sales per square meter
12,000 RMB

Number of retail stores
300 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
High Category
Tenant diversity
High Category
Unique Concepts
50.0 %

Gross Leasable Area
110,000 sqm
Number of Levels
8 Levels
Average rent per square meter
800 RMB
Vacancy rate
5.0 %
Lease term flexibility
Medium Category
Available retail space
10,000 sqm

Proximity to main roads
Direct access Category
Public transport access
Excellent Category
Parking spaces
2,000 Spaces
Pedestrian traffic
High Category

E-commerce competition
High Category
Click-and-collect adoption
40.0 %
Internet penetration
95.0 %

Retail crime rate
Low Category
Security measures
Advanced Category

Promotional events
Monthly Frequency
Loyalty program penetration
60.0 %
Digital signage presence
High Category

Projected foot traffic growth
5.0 %
New tenant pipeline
20 Tenants
Mall expansion plans
Ongoing Status
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