Brand Fit Snapshot
Best for:
Not ideal if:
Similar properties you might like:
Quick assessment - takes 30 seconds
The Promenade Nonthaburi, located in the suburban Ramindra area adjacent to Nonthaburi province, forms an expansion of the established Fashion Island mall, creating a combined retail complex exceeding 300,000 square meters of gross leasable area. This property serves the outer Bangkok metropolitan market, drawing from residential communities in Nonthaburi and nearby districts with a population base of over 5 million within a 30-minute drive.
The tenant mix emphasizes mid-to-upper tier fashion outlets, international brands such as Oakley and Kyra, lifestyle stores, and a robust F&B component including diverse international cuisines at places like Sunrise Tacos and Donburi by Jirafu. Anchors include Gourmet Market supermarket, Big C hypermarket, Major Cineplex cinema with multiple screens, and entertainment options like Harborland indoor playground, appealing to families and young professionals.
Market position reflects stable suburban retail performance, with occupancy rates around 94 percent as per Bangkok suburban averages from commercial reports. Footfall estimates reach 15 million annual visitors, supported by local traffic rather than tourism.
Rent levels range from 1,200 to 1,800 Thai baht per square meter per month, competitive for the area, offering leasing advantages through high visibility and integrated parking for over 5,000 vehicles.
Accessibility via Ramindra Road provides good connectivity, though reliant on personal vehicles due to limited public transit.
Operational quality is strong with modern facilities, but challenges include traffic congestion during peak hours and competition from nearby centers like Central Westgate in Nonthaburi, which boasts higher footfall from its super-regional scale.
Demographic profile features middle-income households, aged 25-45, with growing e-commerce pressures impacting physical retail categories like apparel.
Overall, the site suits retailers targeting local spending in groceries, dining, and leisure, with potential risks from market saturation in suburban Bangkok.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
The primary catchment area encompasses Nonthaburi city and surrounding Bangkok suburbs, serving approximately 4-6 million residents in middle-income brackets, with household incomes averaging 50,000-80,000 Thai baht monthly. Visitor demographics skew toward families and young adults, with 60 percent female shoppers focused on fashion and F&B. Annual footfall stands at about 15 million, driven by weekend peaks and local events, though lower than central Bangkok malls at 20-30 million. This supports steady sales in essential categories but highlights vulnerability to economic downturns affecting discretionary spending in the region.
Competition and Market Factors
Intense competition arises from proximate malls such as The Mall Ngamwongwan and Central Westgate in Nonthaburi, the latter drawing 20 million visitors yearly with anchors like IKEA and broader tenant diversity. Market saturation in suburban retail leads to 5-7 percent vacancy risks, exacerbated by e-commerce growth capturing 15 percent of retail sales. Nonthaburi's retail market shows 3-4 percent annual growth, but infrastructure aging in older sections could impact appeal. Retailers face pressure in weak categories like electronics amid online alternatives, yet strong in F&B with 40 percent of space dedicated, benefiting from local dining trends.
Lease Terms and Risks
Leasing structures offer 3-5 year terms with base rents of 1,200-1,800 Thai baht per square meter monthly, plus 8-10 percent turnover rent, providing flexibility for performance-based adjustments. Advantages include prime positioning near residential expansions, but risks involve access issues from Ramindra Road congestion, potentially reducing impulse visits by 20 percent during rush hours. Operational challenges like maintenance costs from high-traffic areas and category overlaps with Fashion Island may dilute sales. Market reports indicate stable but cautious expansion, advising due diligence on tenant mix synergies to mitigate 10-15 percent sales variability from seasonal factors.
Building Details
Detailed Market Analytics
City Snapshot
Nonthaburi
Comprehensive market intelligence for retail expansion in this city
Other Retail Destinations in Nonthaburi
Discover more shopping centers in Nonthaburi.
Popular in Thailand
Top retail destinations across Thailand.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
City Snapshot
Nonthaburi
Comprehensive market intelligence for retail expansion in this city
