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Big C Supercenter Ratchadamri, located at 97/11 Ratchadamri Road in Pathum Wan district, central Bangkok, functions as a mid-tier hypermarket established in 1993 with 15,000 sqm gross leasable area over 7 levels, managed by Central Retail Corporation. Anchored by Big C supermarket spanning 5,000-6,000 sqm for groceries, produce, appliances, fashion, and souvenirs, it hosts 80 tenants with medium diversity: food courts, McDonald's, affordable cuisine, and tourist amenities like money exchange and VAT refunds.
Footfall averages 10,000-15,000 daily (6.7 million annually), fueled by BTS Chit Lom access and skybridges, yet parking limits to 500-1,000 spaces cause peak shortages. Occupancy at 90-95% with 1,000 sqm available; rents 800-1,500 THB/sqm/month; sales 150,000 THB/sqm/year. Demographics target middle-income locals aged 25-50, families, expatriates, and budget tourists in 500,000-1.2 million catchment, median income 25,000-39,000 THB/month.
In Bangkok's 4-6% growing yet saturated market, it emphasizes value retail amid high competitor density. Leasing benefits include reliable traffic, events, low vacancy; drawbacks feature e-commerce rivalry, aging facilities, congestion.
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Hours of Operation
Hours
| Monday | 09:00 AM — 12:00 AM |
| Tuesday | 09:00 AM — 12:00 AM |
| Wednesday | 09:00 AM — 12:00 AM |
| Thursday | 09:00 AM — 12:00 AM |
| Friday | 09:00 AM — 12:00 AM |
| Saturday | 09:00 AM — 12:00 AM |
| Sunday | 09:00 AM — 12:00 AM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Primary demographic includes middle-class residents aged 25-50, families (household size 2.5-3.1), and budget tourists/expatriates, serving a 500,000-1.2 million catchment growing 1.2-1.5% yearly. Median income 25,000-39,000 THB/month enables consistent essentials spending (groceries 12,000 THB/year per capita). Daily footfall 10,000-15,000 (annual 6.7 million) projects 5% growth via tourism, but congestion caps dwell time at 45 minutes, impacting non-essentials conversion at 35%.
Tenant Mix and Occupancy
Tenant mix balances 60% essentials/groceries with food services and tourist zones, supporting 90-95% occupancy and 5% vacancy mainly in secondary spaces. Annual sales 150,000 THB/sqm, bolstered by 60% loyalty adoption and promotions. Operational quality features security and digital signage, though renovations cause temporary gaps; strategic mix counters premium mall pull, aiding mid-tier retailers in value categories.
Competition and Risks
Intense rivalry from 30+ nearby hypermarkets (Tesco Lotus, Tops) and premium venues like CentralWorld/Siam Paragon fragments footfall, demanding aggressive pricing. E-commerce 17% CAGR threatens apparel/electronics sales. Risks involve 1993 infrastructure upgrades, peak parking shortages, supply vulnerabilities, and slowdowns curbing discretionary buys, despite low crime and stable 1-1.2% unemployment.
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Bangkok
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City Snapshot
Bangkok
Comprehensive market intelligence for retail expansion in this city
