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Outlet & Off-PriceLuxury Fashion HousesDesigner BoutiquesInternational ChainsTourist & Duty-Free

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Budget BrandsConvenience-Only FormatMass Market
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Premium Outlet Phuket, developed by Siam Piwat Simon Co., Ltd., is slated to open in 2026 in central Phuket, Thailands leading tourist destination drawing over 15 million visitors yearly. The property will host a tenant mix of more than 300 brands, featuring luxury labels such as Balenciaga, Burberry, and Versace, designer collections, international sportswear like Nike, and local favorites including Pomelo.

Modeled after Siam Premium Outlets Bangkok, which maintains 100% occupancy and experiences steady footfall increases, it aims to serve high-spending tourists averaging 8,355 Baht per day, affluent locals supported by 15 international schools, and expatriates.

Accessibility benefits from Phuket International Airport handling 20 million passengers annually, an upcoming Andaman Airport expansion, and robust road networks. In a market context, Thailands retail sector projects 5% annual growth through 2028 amid tourism recovery, though H1 2025 saw a 7.5% drop in international arrivals. Leasing strengths include outlet format discounts driving sales volumes and prime tourist exposure.

Potential challenges encompass competition from 14 malls and 19 hypermarkets, seasonal tourism variability, global travel sensitivities, and emerging online retail threats. Expected high operational standards with vibrant spaces; rent levels competitive for premium outlets, targeting full pre-opening occupancy.

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Hours of Operation

Hours

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Monday10:00 AM — 08:00 PM
Tuesday10:00 AM — 08:00 PM
Wednesday10:00 AM — 08:00 PM
Thursday10:00 AM — 08:00 PM
Friday10:00 AM — 08:00 PM
Saturday10:00 AM — 08:00 PM
Sunday10:00 AM — 08:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

888, 888/1 Moo 2, Phuket, Thailand

Insights

Demographic Profile

Phuket features approximately 400,000 residents with an affluent demographic highlighted by 15 international schools and high disposable income levels. Annual tourist influx exceeds 15 million, primarily from China, Europe, and Russia, with average daily spending of 8,355 Baht per visitor. Expatriate community provides year-round stability. However, heavy tourism dependence poses risks from economic slowdowns or restrictions, as evidenced by the 7.5% decline in Thai international arrivals in H1 2025, potentially affecting retail footfall and sales consistency.

Competition Landscape

Phuket retail scene includes 14 shopping malls like Central Phuket and Jungceylon, plus 19 hypermarkets, intensifying competition for tourist spending. Premium Outlet Phuket differentiates through discounted luxury and designer brands, potentially capturing value-seeking shoppers. Market saturation is a concern with ongoing developments; Thailands overall retail occupancy averages 94%, with slight rent increases projected. Weak categories like non-essential fashion may face pressure from e-commerce growth and post-pandemic shifts in consumer behavior.

Accessibility and Infrastructure

Strategically located centrally, the outlet offers strong accessibility via interconnected roads and public transit systems. Proximity to Phuket International Airport, accommodating 20 million passengers yearly, and the forthcoming Andaman International Airport will enhance connectivity. No significant access barriers noted, though peak-season traffic congestion could arise. As a new development, infrastructure avoids aging issues common in older properties; operational quality aligns with Simon Property Groups global standards, ensuring reliable facilities and tenant support for sustained performance.

Building Details

Property Type
Outlet
Gross Leasable Area
18,000
Year Built
2010
Parking Spaces
500
Average Monthly Footfall
66,667
Owner
Premium Outlet Thailand
Anchor Tenants
Adidas, Nike, Levi's

Detailed Market Analytics

Primary Catchment Area
50,000 sq km
Secondary Catchment Area
200,000 sq km
Catchment area population
250,000 People
Population growth rate
1.2 %
Median age
35 Years
Household size
3.1 Persons
Education level (tertiary)
25.0 %

Median household income
50,000 THB/month
Unemployment rate
2.0 %
Cost of living index
120 Index (Bangkok=100)

Retail spending per capita
100,000 THB/year
Spending on apparel
20,000 THB/year
Spending on groceries
30,000 THB/year
Spending on electronics
15,000 THB/year

Annual foot traffic
800,000 Visitors
Dwell time
2 Hours
Conversion rate
25.0 %
Sales per square meter
50,000 THB/year

Number of retail stores
150 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
Medium Qualitative
Tenant diversity
High Qualitative
Unique Concepts
Outlet Discounts Qualitative

Gross Leasable Area
18,000 sqm
Number of Levels
1 Levels
Average rent per square meter
800 THB/sqm/month
Vacancy rate
5.0 %
Lease term flexibility
Standard Qualitative
Available retail space
1,800 sqm

Proximity to main roads
High Qualitative
Public transport access
Medium Qualitative
Parking spaces
500 Spaces
Pedestrian traffic
Low Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
Moderate Qualitative
Internet penetration
80.0 %

Retail crime rate
Low Qualitative
Security measures
CCTV and Guards Qualitative

Promotional events
Frequent Qualitative
Loyalty program penetration
30.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Qualitative
Mall expansion plans
Planned Qualitative
City Snapshot
Phuket

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Top retail destinations across Thailand.

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City Snapshot
Phuket

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