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Brand Fit Snapshot

Best for:

Luxury Fashion HousesHigh-End Flagship StoresPremium Dining & LifestyleDepartment Store AnchorsDesigner Boutiques

Not ideal if:

Value PositioningBudget BrandsMass Market

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Fashion Island is an open-air upscale shopping center located in Newport Beach, California, spanning approximately 1.1 million square feet of gross leasable area. Owned and managed by Irvine Company Retail Properties, it positions itself as a luxury lifestyle destination in affluent Orange County. The center features a diverse tenant mix including anchor department stores such as Bloomingdales, Macys, and Neiman Marcus, alongside high-end specialty retailers like Louis Vuitton, Gucci, Chanel, and Tiffany & Co.

Dining options range from casual eateries to upscale restaurants such as True Food Kitchen and Nobu.

Accessibility is strong via Pacific Coast Highway, Jamboree Road, and proximity to John Wayne Airport, with ample parking and valet services. The property attracts over 12 million visitors annually, driven by its coastal location and events like outdoor concerts.

Market position remains robust in a competitive luxury retail landscape, with Orange County retail vacancy rates around 4-5% as of mid-2025 per Matthews Real Estate Investment Services reports. Occupancy at Fashion Island hovers near 95%, supported by high sales per square foot exceeding $1,200, well above national averages.

Leasing advantages include flexible spaces from 1,000 to 50,000 square feet, potential for pop-up activations, and co-tenancy protections in premium pads. However, base rents average $80-120 per square foot, reflecting the high-barrier entry for tenants.

Demographic profile targets households with median incomes over $150,000, including local residents and regional tourists.

Operational quality is high with modern infrastructure, including EV charging and sustainable features, though aging elements in original structures may require future capital investments. Challenges include saturation in luxury categories and competition from nearby South Coast Plaza, which draws similar demographics but offers broader international appeal. Economic downturns could impact discretionary spending, yet the centers resilience is evident in post-pandemic recovery, with footfall rebounding to 90% of 2019 levels by 2024 per ICSC data.

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Promenade Cineplex 8 Cinemas storefront photo

Promenade Cineplex 8 Cinemas

Entertainment & Leisure
Floor Fifth Floor

Promenade Cineplex 8 Cinemas, located on the fifth floor of The Promenade sho...

Big C storefront photo

Big C

Supermarket & Grocery
Floor Ground Floor

Big C Supercenter at Fashion Island is a prominent hypermarket located on the...

HomePro storefront photo

HomePro

Home, Garden & Lifestyle
Floor First Floor

HomePro at Fashion Island is a comprehensive home improvement center located ...

beard papa's storefront photo

beard papa's

Food & Dining
Floor Level B1

Beard Papa's at Fashion Island in Bangkok is a renowned Japanese cream puff s...

Don Don Donki storefront photo

Don Don Donki

Supermarket & Grocery
Floor Third Floor

Don Don Donki at Fashion Island is a Japanese discount store offering a wide ...

Bike Express storefront photo

Bike Express

Sports, Fitness & Outdoor
Floor Ground Floor

Bike Express is a prominent bicycle retailer located within Fashion Island, a...

Hours of Operation

Hours

Checking...
Monday10:00 AM — 08:00 PM
Tuesday10:00 AM — 08:00 PM
Wednesday10:00 AM — 08:00 PM
Thursday10:00 AM — 08:00 PM
Friday10:00 AM — 08:00 PM
Saturday10:00 AM — 08:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Ram Inthra Road, Newport Beach, United States

Insights

Demographics and Accessibility

Fashion Island serves a wealthy demographic in Newport Beach, where median household income exceeds $130,000 according to 2023 U.S. Census data updated for 2025 projections. The primary trade area includes affluent suburbs like Corona del Mar and Irvine, with 60% of visitors from within 10 miles. Accessibility benefits from direct freeway access via CA-73 and proximity to coastal attractions, facilitating 12-15 million annual footfall estimates from Simon Property Group analogs. Public transit options are limited, relying on OCTA buses, which may deter budget-conscious shoppers. Risks include traffic congestion during peak tourist seasons, potentially reducing impulse buys by 10-15% as noted in local chamber reports.

Tenant Mix and Occupancy

The tenant mix emphasizes luxury fashion, jewelry, and experiential dining, with 40% anchors, 50% inline boutiques, and 10% leisure. Key categories include apparel (35%), accessories (20%), and food/beverage (25%), fostering synergy for cross-shopping. Occupancy stands at 96% as of Q2 2025 per Irvine Company disclosures, bolstered by low turnover and anchor stability. Strengths lie in curated exclusivity, driving average sales of $1,500 per square foot, per Retail Traffic Magazine benchmarks. Weaknesses involve over-reliance on high-end brands vulnerable to luxury market slowdowns, with 2024 e-commerce shifts reducing physical store traffic by 5% in similar centers according to JLL reports.

Competition and Lease Terms

Competition is intense from South Coast Plaza, 10 miles inland, which boasts higher international footfall and 2 million more square feet. Fashion Islands coastal vibe differentiates it for lifestyle leasing, but market saturation in Orange County luxury retail limits expansion, with asking rents at $100 per square foot NNN rising 3% YoY per CoStar data. Lease terms typically span 5-10 years with 3-5% annual escalations, percentage rent thresholds at 8% of sales, and relocation clauses. Advantages include marketing support and data analytics from Irvine Company, aiding tenant performance. Drawbacks encompass high upfront costs and co-tenancy risks if anchors underperform, as seen in national retail contractions.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
350,000
Year Built
1995
Parking Spaces
7000
Average Monthly Footfall
1,000,000
Owner
Siam Retail Development Co., Ltd.
Anchor Tenants
Central, Big C, HomePro, Major Cineplex, Tops, Don Don Donki

Detailed Market Analytics

Primary Catchment Area
10 km
Secondary Catchment Area
50 km
Catchment area population
500,000 People
Population growth rate
0.5 %
Median age
46 Years
Household size
2.78 Persons
Education level (tertiary)
60.0 %

Median household income
$158,461 USD
Unemployment rate
3.5 %
Cost of living index
180 Index (US avg 100)

Retail spending per capita
$2,500 USD per year
Spending on apparel
$800 USD per capita
Spending on groceries
$4,000 USD per capita
Spending on electronics
$600 USD per capita

Annual foot traffic
12,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
25.0 %
Sales per square meter
$5,870 USD

Number of retail stores
150 Stores
Anchor tenant presence
3 Anchors
Competitor density (same category)
High
Tenant diversity
High
Unique Concepts
30.0 %

Gross Leasable Area
350,000 sqm sqm
Number of Levels
Multi-level outdoor
Average rent per square meter
$1,000 USD per year
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
929 sqm

Proximity to main roads
Direct
Public transport access
Limited
Parking spaces
7,000 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
70.0 %
Internet penetration
95.0 %

Retail crime rate
Low
Security measures
Comprehensive

Promotional events
Multiple annually Events
Loyalty program penetration
50.0 %
Digital signage presence
Yes

Projected foot traffic growth
2.0 %
New tenant pipeline
Ongoing
Mall expansion plans
Past expansions
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