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Aeon Mall Nonthaburi, located in Bangkruai district of Nonthaburi province, Thailand, approximately 15 km northwest of central Bangkok, opened in March 2015 as one of the largest shopping centers in the country with a gross leasable area of 550,000 square meters spread over 5 floors. It positions itself as a suburban lifestyle destination targeting everyday shopping and family entertainment in the greater Bangkok area.
The tenant mix is balanced with AEON supermarket and department store as the primary anchor occupying about 40% of space, complemented by over 400 specialty stores including international fashion brands like Uniqlo, Zara, and local chains, electronics from Power Buy, a diverse F&B section with 50+ outlets featuring Japanese, Thai, and fast-food options, and entertainment zones such as Major Cineplex with 16 screens, ice skating rink, and bowling alley.
Accessibility is supported by proximity to Chaeng Watthana Road, public bus routes connecting to MRT and BTS stations, and 5,500 parking spaces, though traffic congestion poses challenges during rush hours.
Demographic profile includes a primary catchment of 1.2 million residents in Nonthaburi with median household income of 35,000 THB, middle-class families, and young professionals commuting to Bangkok. Market reports from CBRE indicate annual footfall of around 25 million visitors, occupancy at 96%, and average rent levels of 1,000-1,400 THB per sq m per month.
Leasing advantages encompass stable tenant retention, promotional support from AEON Group, and growth in suburban retail demand post-COVID. Drawbacks involve competition from nearby Central WestGate and Impact Arena, potential saturation in big-box retail, and vulnerability to economic slowdowns affecting discretionary spending.
Operational quality is generally high with modern facilities, but some areas report maintenance issues in high-traffic zones.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Catchment
The primary trade area covers Nonthaburi province with 1.17 million inhabitants, average age 34, household size 3.2, and monthly income averaging 30,000 THB, per National Statistical Office data. Shoppers are predominantly middle-income families seeking value retail and leisure. Secondary catchment extends to northern Bangkok suburbs, adding 2 million potential customers. Strengths: Residential growth drives consistent traffic; weaknesses: Aging population segments may reduce impulse buys, and rising e-commerce penetration (25% of retail sales) poses diversion risks. Overall, supports steady performance for essential goods retailers but requires adaptation for experiential categories.
Competition and Market Factors
Intense competition from adjacent malls like Central WestGate (GLA 280,000 sq m, 10 km away) and Fashion Island fragments the northwest Bangkok submarket, with JLL reporting 15% excess supply in 2023. Aeon Mall Nonthaburi maintains 25 million annual visitors, but tenant sales per sq m grew only 2.5% YoY amid saturation. Advantages: Diverse tenant mix differentiates from pure hypermarket formats; risks: Promotional wars increase costs, and economic volatility (Thailand GDP growth 2.5% in 2024) impacts footfall. Neutral positioning aids resilience in value segment.
Lease Terms and Risks
Leasing structure features base rents of 1,100-1,500 THB/sq m/month plus 7-10% turnover rent, with incentives like rent-free periods for new tenants, as per Colliers market insights. Occupancy hovers at 95%, reflecting strong demand. Operational strengths include efficient HVAC systems and digital wayfinding; challenges: Infrastructure strain from peak footfall (70,000 daily) leads to crowding, and access bottlenecks from ongoing roadworks on outer ring road. Potential risks encompass lease expirations in weak categories like apparel (15% vacancy risk) and sensitivity to fuel price hikes affecting car-dependent visitors. Practical for mid-tier retailers with balanced risk profile.
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Nonthaburi
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