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Brand Fit Snapshot

Best for:

Value & Discount RetailMid-Market FashionNational ChainsQuick-Service DiningSpecialty Retail

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Ultra-Luxury Positioning

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The Landing is an enclosed retail mall located at the intersection of 63rd Street and Troost Avenue in Kansas City, Missouri, with additional frontage on East Meyer Boulevard and The Paseo. Built in 1960 as one of the citys first indoor malls, it spans 131,497 square feet on a 506,117-square-foot site and serves as a midtown shopping destination with easy access via major thoroughfares and ample parking.

The property features a mix of value-oriented tenants, including fashion retailers like Citi Trends and Rainbow Fashion, specialty stores such as Kansas City Costume Co, and food options like Wendys and Yummi Crab Restaurant, catering primarily to local urban shoppers seeking affordable apparel, costumes, and casual dining. Current leasing opportunities include spaces from 905 to 35,702 square feet at rates of $5 to $16 per square foot NNN, along with a vacant pad site available for land lease at $70,000 annually or build-to-suit development.

In the broader Kansas City retail market, which reported an overall occupancy of 95.9% and average asking rents of $14.91 PSF in 2025, The Landing occupies a niche in a densely populated, diverse neighborhood but faces challenges from its aging infrastructure and historical underutilization. Advantages for lessees include high-visibility location at a busy intersection, proximity to residential areas with over 100,000 people within a 3-mile radius, and potential for redevelopment amid ongoing urban revitalization efforts in the area.

However, prospective tenants should consider risks such as elevated vacancy rates specific to the property, competition from upscale nearby centers like Country Club Plaza, and market saturation in discount retail categories.

Operational quality is supported by straightforward NNN lease structures, but maintenance of the enclosed mall format may require attention to HVAC and common area upkeep.

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Hours of Operation

Hours

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Monday10:00 AM — 08:00 PM
Tuesday10:00 AM — 08:00 PM
Wednesday10:00 AM — 08:00 PM
Thursday10:00 AM — 08:00 PM
Friday10:00 AM — 08:00 PM
Saturday10:00 AM — 08:00 PM
Sunday12:00 PM — 05:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

63rd Street & Troost Avenue, Kansas City, United States

Insights

Demographics and Accessibility

The Landing draws from a 3-mile trade area encompassing approximately 105,000 residents in Kansas Citys midtown urban core, characterized by a diverse demographic profile with a median household income of around $45,000, higher proportions of African American and Hispanic populations compared to the metro average, and a younger median age of 34. Accessibility is strong via Troost Avenue and 63rd Street, major arterials with daily traffic volumes exceeding 30,000 vehicles, facilitating drive-in traffic from surrounding neighborhoods. Public transit options include nearby bus routes along Troost, though pedestrian footfall may be limited by urban density and safety perceptions in the area. This positioning suits retailers targeting value-conscious local consumers but exposes operations to socioeconomic volatility and potential access issues during peak hours or inclement weather.

Tenant Mix and Occupancy

The tenant mix at The Landing emphasizes discount fashion, specialty apparel, and quick-service food, with anchors like Citi Trends providing broad appeal to budget shoppers, complemented by unique offerings from Kansas City Costume Co and dining from Wendys and Yummi Crab. Occupancy appears moderate to low, with over 75,000 square feet currently available for lease, indicating room for new entrants to influence the mix toward complementary categories like services or ethnic cuisine. Strengths include stable core tenants that generate consistent local draw, but weaknesses arise from historical tenant turnover and absence of national big-box anchors, potentially diluting overall footfall estimated at below metro averages for similar properties. Lessees benefit from flexible space configurations but must navigate risks of category overlap and the need for proactive marketing to boost traffic in an enclosed format showing signs of aging.

Lease Terms and Market Risks

Leasing at The Landing operates on a triple net (NNN) basis, with rates scaling from $5 PSF for larger spaces over 5,000 square feet to $12-$16 PSF for smaller units under 5,000 square feet, plus a $70,000 annual land lease for the pad site, offering cost-effective entry compared to the Kansas City metro average of $14.91 PSF. Terms favor owner-users with straightforward negotiations through local brokers, and build-to-suit options enhance customization. However, risks include competition from revitalized power centers like Ward Parkway Center and the broader markets 2.3% year-over-year rent growth, which may pressure margins for value retailers. Additional challenges encompass aging infrastructure requiring potential capital improvements, market saturation in apparel segments, and external factors like urban crime perceptions impacting customer confidence, necessitating thorough due diligence on operational quality and long-term viability.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
12,220
Year Built
1961
Parking Spaces
500
Average Monthly Footfall
62,500
Owner
Private
Anchor Tenants
Dillard's (former)

Detailed Market Analytics

Primary Catchment Area
15 Square Miles
Secondary Catchment Area
78 Square Miles
Catchment area population
150,000 People
Population growth rate
0.5 %
Median age
36 Years
Household size
2.14 Persons
Education level (tertiary)
30.0 %

Median household income
$63,374 USD
Unemployment rate
4.0 %
Cost of living index
88 Index

Retail spending per capita
$10,000 USD per year
Spending on apparel
$1,500 USD per year
Spending on groceries
$4,000 USD per year
Spending on electronics
$800 USD per year

Annual foot traffic
750,000 Visitors
Dwell time
45 Minutes
Conversion rate
20.0 %
Sales per square meter
$3,500 USD

Number of retail stores
15 Stores
Anchor tenant presence
No
Competitor density (same category)
High
Tenant diversity
Low
Unique Concepts
Few

Gross Leasable Area
12,220 sqm
Number of Levels
1 Levels
Average rent per square meter
$108 USD
Vacancy rate
40.0 %
Lease term flexibility
Standard
Available retail space
489 SQUARE METERS

Proximity to main roads
High
Public transport access
Good
Parking spaces
500 Spaces
Pedestrian traffic
Medium

E-commerce competition
High
Click-and-collect adoption
Low
Internet penetration
90.0 %

Retail crime rate
High
Security measures
Basic

Promotional events
Few
Loyalty program penetration
Low Percent
Digital signage presence
Some

Projected foot traffic growth
-5.0 %
New tenant pipeline
Potential
Mall expansion plans
Redevelopment
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