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Metro Plaza Shopping Center is a 100,000 square foot grocery-anchored retail property located at 1610-1670 E. 63rd Street in Kansas City, Missouri, serving the urban Blue Hills and Vineyard neighborhoods. Anchored by Metro Supermarket, the center features a mix of essential retail tenants including Dollar Tree, BPL Plasma, City Gear, H&R Block, and various small shops focused on convenience, apparel, and services.
With 95% occupancy, it reflects stable demand in a market where Kansas City retail averages 96% occupancy and $14.91 per square foot asking rents as of 2025 reports. The property benefits from over 25,000 daily vehicle traffic counts along 63rd Street, providing solid accessibility via major arterials like Troost Avenue and Meyer Boulevard, plus proximity to public transit and institutions such as Ewing Marion Kauffman Charter School and Research Medical Center.
Within a 5-mile trade area of 235,509 residents and 112,048 households with average income of $83,099, the center targets a diverse demographic, predominantly African American (67% in 1-mile radius) with median household income of $51,431 nearby.
Leasing advantages include competitive $13 per square foot NNN rates for spaces from 3,300 to 4,300 square feet, suitable for small-format retailers, and a neighborhood-oriented tenant mix that supports everyday shopping needs. However, the immediate area shows modest population growth (1.4% annually projected) and historical stagnation, potentially limiting upscale retail potential. Broader market factors include limited new supply and resilient performance post-pandemic, but urban challenges like competition from revitalizing nearby centers such as The Landing Mall and potential infrastructure wear in an established property could impact long-term viability.
Overall, Metro Plaza offers practical opportunities for value-oriented lessees in a high-traffic, community-focused location amid Kansas Citys steady retail recovery.
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Hours of Operation
Hours
| Monday | 07:00 AM — 10:00 PM |
| Tuesday | 07:00 AM — 10:00 PM |
| Wednesday | 07:00 AM — 10:00 PM |
| Thursday | 07:00 AM — 10:00 PM |
| Friday | 07:00 AM — 10:00 PM |
| Saturday | 07:00 AM — 10:00 PM |
| Sunday | 07:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
The 1-mile trade area around Metro Plaza has 12,753 residents in 5,708 households, with a median age of 37.3 and median household income of $51,431, below the city average of $67,449. Average income rises to $64,879, reflecting a working-class base. The population is 67.1% Black or African American, 27.6% White, and diverse otherwise, with 30.1% high school graduates and 33% holding bachelors or higher degrees among adults 25+. The 3-mile radius expands to 96,990 people with average income of $96,656, and 5-mile to 235,509 residents at $83,099 average. Projected annual growth is 1.4% for population and 1.1-1.2% for households through 2023 estimates, indicating stable but not explosive demand. This profile supports essential retail but may pose risks for luxury categories due to lower immediate incomes and urban socioeconomic factors.
Accessibility and Traffic
Metro Plaza enjoys strong accessibility with over 25,000 daily vehicles on 63rd Street, a key east-west corridor connecting to Troost Avenue and The Paseo for regional access. Public transit via KCATA bus lines serves the area, and proximity to Interstate 70 (3 miles north) aids commuters. Nearby anchors like Research Medical Center (1 mile) and schools draw consistent traffic, enhancing footfall for convenience-oriented tenants. However, the urban setting involves signalized intersections that can cause congestion during peak hours, and limited parking in a dense neighborhood may challenge larger draw events. Compared to suburban malls, this provides reliable local visitation but less regional pull, with operational quality maintained at 95% occupancy amid Kansas Citys low 4% vacancy rates.
Tenant Mix and Competition
The tenant mix at Metro Plaza emphasizes grocery (Metro Supermarket as anchor), discount (Dollar Tree), apparel (City Gear), health services (BPL Plasma), and tax prep (H&R Block), fostering synergy for daily needs in a 95% occupied center. This supports footfall from neighborhood shoppers but lacks entertainment or dining variety, potentially weakening dwell time. Competition includes nearby The Landing Mall at 63rd and Troost (under revitalization with mixed success), Oak Park Mall (3 miles west, family-focused), and larger venues like Country Club Plaza (5 miles). Market saturation in urban grocery-anchored strips is moderate, with strengths in low rents ($13/SF NNN vs. market $15) but risks from aging infrastructure and shifting consumer preferences toward experiential retail, as seen in Kansas Citys 2.3% rent growth and resilient but challenged inner-city segments.
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Kansas City, MO
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