NEW

Brand Fit Snapshot

Best for:

Department Store AnchorsNational ChainsPremium Dining & LifestyleDaily Essentials & GroceryHealth & Wellness

Not ideal if:

Budget Brands

Similar properties you might like:

Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

The Grove Mall is a super-regional shopping centre located in Pretoria East, South Africa, at the corner of Lynnwood and Simon Vermooten Roads in Equestria. With a gross leasable area of approximately 41,000 square metres and over 118 stores, it opened in 2009 and is owned by Resilient REIT. Positioned as an upmarket destination, it serves a growing affluent residential area near the N1 and N4 highways, Wilgers Hospital, and several schools, offering convenient access and 2,898 parking bays including basement and family options.

The tenant mix emphasizes entertainment and lifestyle, featuring anchor tenant Checkers supermarket, fashion outlets like Edgars and Woolworths, diverse restaurants in the open-air piazza with olive trees and fairy lights, and attractions such as an IMAX cinema with eight screens, eco-friendly ice rink, ten-pin bowling, and childrens play areas. This blend supports family-oriented footfall, estimated at high levels due to its premier status.

Market position benefits from a catchment of over 200,000 residents with above-average incomes, but faces challenges from retail saturation in Pretoria East, where over 50 centres compete, including dominant Menlyn Park (131,000 m2 GLA). Resilient reports indicate some market share erosion to convenience formats amid economic pressures. Occupancy remains robust at around 95%, with prime rents ranging R250-R350 per square metre monthly.

Leasing advantages include strong visibility, diverse mix driving cross-traffic, and entertainment draw boosting dwell time; drawbacks encompass competition risks, potential footfall dips from economic slowdowns, and infrastructure maintenance needs after 15 years.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday09:00 AM — 07:00 PM
Tuesday09:00 AM — 07:00 PM
Wednesday09:00 AM — 07:00 PM
Thursday09:00 AM — 07:00 PM
Friday09:00 AM — 07:00 PM
Saturday09:00 AM — 06:00 PM
Sunday09:00 AM — 04:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Cnr Lynnwood & Simon Vermooten Roads, Pretoria, South Africa

Insights

Demographics and Catchment

Pretoria East catchment encompasses approximately 250,000 residents, characterized by affluent demographics with LSM 8-10 households predominant, average annual income exceeding R500,000, and 61% of population under 40 years old per 2023 estimates. High economic activity among professionals and families supports demand for upscale fashion, dining, and leisure. Proximity to universities and business hubs enhances weekday traffic, while residential growth drives weekend family visits, contributing to consistent footfall of over 1 million monthly visitors based on similar regional malls.

Competition and Market Saturation

Pretoria East retail market is saturated with over 50 shopping centres within 10km, including super-regionals like Menlyn Park and Brooklyn Mall, leading to intensified competition and reported market share losses for The Grove as per Resilient REIT analyses. Convenience centres like Kolonnade and Woodlands Boulevard capture quick-service trade, reducing super-regional dominance. Overall vacancy in Tshwane retail rose to 15-18% in 2024 amid economic challenges, potentially pressuring rents and occupancy, though The Groves entertainment focus provides differentiation.

Operational Quality and Lease Metrics

Occupancy stands at 94-96% as of 2023 Resilient data, reflecting stable tenant retention in an upmarket mix: 35% fashion and general merchandise, 25% food and beverage, 20% entertainment and services, 20% other. Prime ground-floor rents average R300 per square metre monthly, with turnover rents at 5-7% of sales; parking fees (R7-R40) apply post-free period. Strengths include modern infrastructure with high security and accessibility via major roads; weaknesses involve aging post-2009 build potentially requiring capex, and external factors like load-shedding mitigated by solar trials.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
55,231
Year Built
2009
Parking Spaces
2898
Average Monthly Footfall
1,000,000
Owner
Growthpoint Properties
Anchor Tenants
Pick 'n Pay, Woolworths, Edgars, Checkers

Detailed Market Analytics

Primary Catchment Area
10 km
Secondary Catchment Area
30 km
Catchment area population
200,000 People
Population growth rate
1.5 %
Median age
32 Years
Household size
3.2 Persons
Education level (tertiary)
25.0 %

Median household income
45,000 ZAR/month
Unemployment rate
25.0 %
Cost of living index
95 Index

Retail spending per capita
10,000 ZAR/year
Spending on apparel
2,000 ZAR/year
Spending on groceries
4,500 ZAR/year
Spending on electronics
1,200 ZAR/year

Annual foot traffic
12,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
30.0 %
Sales per square meter
5,000 ZAR/month

Number of retail stores
118 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Medium
Tenant diversity
High
Unique Concepts
Yes

Gross Leasable Area
55,231 sqm
Number of Levels
2 Levels
Average rent per square meter
250 ZAR/sqm/month
Vacancy rate
4.0 %
Lease term flexibility
High
Available retail space
2,200 sqm

Proximity to main roads
Direct
Public transport access
Good
Parking spaces
2,898 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
Yes
Internet penetration
80.0 %

Retail crime rate
Low
Security measures
Comprehensive

Promotional events
Frequent
Loyalty program penetration
Medium
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
Active
Mall expansion plans
nan
City Snapshot
Pretoria

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Pretoria.

Top retail destinations across South Africa.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Pretoria

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info