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Sunway Big Box Retail Park is situated in Sunway City Iskandar Puteri, Johor, Malaysia, on a 24-acre site with 500,000 square feet of net lettable area, accommodating approximately 100 outlets and 2,000 parking bays. Opened in December 2019, it represents Malaysias first hybrid retail park, blending large-format warehouse-style stores in an open-air strip mall format with leisure elements like an X-treme adventure park.

Integrated within the expansive Sunway City Iskandar Puteri township, it benefits from proximity to attractions such as Legoland Malaysia Resort (eight minutes away) and the Malaysia-Singapore Second Link (five minutes via Coastal Highway). The parks market position leverages the regions growth as part of Iskandar Malaysia, a burgeoning economic corridor with a population exceeding 600,000 and increasing cross-border traffic from Singapore due to the Johor-Singapore Special Economic Zone.

Tenant mix emphasizes big-box retailers, entertainment, and lifestyle offerings, including cinemas, bookstores, and family-oriented activities, attracting a diverse demographic of local families, young professionals, and tourists. Occupancy stood at 85 percent upon launch, with Johor retail sector averaging 70 percent in recent reports, reflecting steady demand amid post-pandemic recovery.

Leasing advantages include flexible large spaces suitable for anchor tenants, competitive rent levels around RM 5 to RM 10 per square foot based on regional benchmarks, and synergies with adjacent Sunway Hotel Big Box and office facilities for enhanced footfall. However, challenges include weather vulnerability in the open-air design, intensifying competition from enclosed malls like Mall of Medini and Aeon Bukit Indah, and potential market saturation in Johors retail landscape, where over 50,000 establishments vie for share.

Operational quality is supported by daily 10 AM to 10 PM hours and sustainable features like solar panels, though aging infrastructure risks may emerge over time.

Overall, it offers practical opportunities for retailers targeting value-driven consumers in a high-growth area, balanced against accessibility dependencies on highway traffic and demographic shifts toward online shopping.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Persiaran Medini 5, Iskandar Puteri, Malaysia

Insights

Demographics and Footfall

Iskandar Puteri hosts a population of over 600,000, projected to expand with the townships 2,000-acre development, drawing middle-income families, expatriates, and Singaporean day-trippers. Demographic profile skews toward households with children, given proximity to Legoland and family-focused amenities, with median household income around RM 8,000 monthly per regional data. Footfall benefits from tourism influx, with Johor seeing 38 million visitors annually pre-2025, though retail recovery post-COVID averages 60-70 percent of 2019 levels. Cross-border shoppers boost weekend traffic, yet weekday volumes may lag due to commuter patterns. Risks include reliance on Singapore economic ties, where slowdowns could reduce 20-30 percent of visitors, and competition diluting capture rates in a saturated market with multiple lifestyle centers nearby.

Tenant Mix and Occupancy

The tenant mix features dominant big-box formats like home improvement, electronics, and apparel warehouses, complemented by entertainment anchors such as Golden Screen Cinemas and BookXcess, alongside dining and leisure options in an approximately 100-outlet lineup. This configuration supports synergy for family-oriented retail, with 85 percent occupancy at 2019 opening and sustained high rates per Sunway portfolio metrics into 2025. Strengths include diverse category balance reducing vacancy risks, but weaknesses arise from category overlaps with nearby outlets like Johor Premium Outlets, potentially pressuring weaker performers. Operational quality is evident in event-driven activations, yet open-air setup may challenge high-end or weather-sensitive tenants, contributing to occasional 10-15 percent turnover in non-anchor spaces.

Lease Terms and Market Risks

Lease terms offer flexible durations of 3-5 years with base rents of RM 5-10 per square foot monthly, plus turnover rents at 5-8 percent of sales, aligned with Iskandar Puteri benchmarks where spaces rent from RM 2.80 per square foot for smaller units. Advantages encompass escalation clauses tied to inflation (around 2-3 percent annually) and marketing contributions from the parks RM 242 million investment base. Drawbacks include higher utilities in open-air formats and access issues during peak traffic on Second Link, exacerbating 20-minute delays. Market risks involve retail saturation in Johor, with 8.6 percent GDP contribution but slowing growth to 3 percent CAGR through 2030, alongside e-commerce erosion capturing 15 percent of sales. Retailers should assess category resilience against competitors like Mid Valley Southkey, prioritizing data on 70 percent regional occupancy to mitigate overcommitment.

Building Details

Property Type
Retail
Gross Leasable Area
46,500
Year Built
2019
Parking Spaces
1200
Average Monthly Footfall
166,667
Owner
Sunway Big Box Sdn Bhd
Anchor Tenants
GSC Cinemas,X-PARK,Tealive

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
20 km radius
Catchment area population
150,000 People
Population growth rate
3.5 %
Median age
32 Years
Household size
3.8 Persons
Education level (tertiary)
25.0 %

Median household income
5,652 MYR per month
Unemployment rate
3.3 %
Cost of living index
92 Index (KL=100)

Retail spending per capita
1,800 MYR per year
Spending on apparel
350 MYR per year
Spending on groceries
1,200 MYR per year
Spending on electronics
250 MYR per year

Annual foot traffic
2,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
18.0 %
Sales per square meter
4,500 MYR per year

Number of retail stores
60 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Yes Presence

Gross Leasable Area
46,500 sqm
Number of Levels
1 Levels
Average rent per square meter
75 MYR per month
Vacancy rate
4.0 %
Lease term flexibility
High Flexibility
Available retail space
2,800 sqm

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
1,200 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
35.0 %
Internet penetration
99.0 %

Retail crime rate
1.2 Incidents per 1,000 visitors
Security measures
Comprehensive Measures

Promotional events
12 Events per year
Loyalty program penetration
45.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
Planned Plans
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Iskandar Puteri

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