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Brand Fit Snapshot

Best for:

Department Store AnchorsHypermarket TrafficCinema & LeisureNational ChainsMixed-Use & Office Traffic

Not ideal if:

Ultra-Luxury PositioningSmall Format RetailBudget Brands

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SM City Davao, commonly referred to as SM Ecoland, is positioned at Quimpo Boulevard corner Tulip Drive in the Matina district of Davao City, Philippines. Established in 2001, it expanded significantly in July 2025, boosting its gross floor area to about 285,820 square meters and establishing it as the largest mall in Mindanao. The seven-level addition incorporates two retail levels, two parking levels, and three levels for National University-Davao, diversifying its function beyond pure retail.

Tenant mix comprises anchors like The SM Store and SM Supermarket, alongside cinemas, fashion outlets such as H&M and Bench, dining from Jollibee to local eateries, and services including Watsons and National Bookstore. In Davao Citys retail sector, featuring 12 centers and 1,000,000 square meters of space with 8% vacancy, SM Ecoland commands a leading market share owing to its scale and location. Leasing benefits encompass elevated footfall from 1.8 million residents, including a youthful demographic with rising middle-class spending on lifestyle and essentials.

Accessibility via major thoroughfares and jeepneys supports steady traffic, though congestion poses challenges. Operational aspects include updated facilities in the new wing, but the original structure shows signs of wear. Average rents hover at 30 PHP per square foot citywide, potentially higher for premium spots here. Competition from SM Lanang Premier and Abreeza Mall, plus e-commerce growth, introduces saturation risks in apparel and gadgets, while F&B and education integration offer resilience.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Quimpo Boulevard cor. Tulip Drive, Davao City, Philippines

Insights

Demographics and Footfall

Davao City supports a population of over 1.8 million, with a median age around 25 and a growing middle class fueled by agriculture, tourism, and BPO sectors. Household incomes average PHP 300,000 annually, driving demand for affordable retail. SM Ecoland sees high footfall, likely exceeding 10 million visitors yearly post-expansion, as a key social and shopping destination for locals in Matina and surrounding areas. However, footfall dips during rainy seasons and competes with outdoor markets; accessibility is aided by public transport but hindered by urban traffic snarls on Quimpo Boulevard.

Tenant Mix and Occupancy

The tenant composition at SM Ecoland spans fashion (35-40%), food and beverage (25%), entertainment including four cinemas (15%), and health/beauty/services (20%). Over 300 stores operate, with anchors drawing consistent traffic. Occupancy stands at approximately 92-95%, aligning with SM Primes portfolio average, though new expansion spaces may take 6-12 months to fully lease amid economic recovery. Strengths lie in diverse, family-oriented mix boosting cross-shopping; weaknesses include overrepresentation in fast fashion amid online rivals and potential voids in luxury segments due to local purchasing power limits.

Lease Terms and Competition Risks

Base rents for retail spaces range from 35-55 PHP per square foot monthly, plus common area maintenance fees of 10-15 PHP/psf and percentage rents on sales thresholds. Standard leases span 5-7 years with 5-7% annual escalations and renewal options. Key risks involve competition from SM Lanang Premier (266,000 sqm expanding) and Abreeza Mall, fragmenting market share in a saturated Davao environment with 12 centers. Additional challenges encompass infrastructure strain from high volume, regulatory hurdles for expansions, and vulnerability to regional economic shifts like agricultural price volatility affecting consumer spending.

Building Details

Property Type
Super Regional
Gross Leasable Area
200,000
Year Built
2001
Parking Spaces
3500
Average Monthly Footfall
1,250,000
Owner
SM Prime Holdings
Anchor Tenants
SM Department Store, SM Supermarket, SM Cinema

Detailed Market Analytics

Primary Catchment Area
5 km Radius
Secondary Catchment Area
10-20 km Radius
Catchment area population
1,200,000 People
Population growth rate
2.1 %
Median age
24 Years
Household size
4.5 Persons
Education level (tertiary)
25.0 %

Median household income
350,000 PHP
Unemployment rate
3.5 %
Cost of living index
65 Index

Retail spending per capita
3,500 USD
Spending on apparel
450 USD
Spending on groceries
1,200 USD
Spending on electronics
300 USD

Annual foot traffic
15,000,000 Visitors
Dwell time
2.5 Hours
Conversion rate
25.0 %
Sales per square meter
50,000 PHP

Number of retail stores
350 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Yes Presence

Gross Leasable Area
200,000 sqm
Number of Levels
7 Levels
Average rent per square meter
1,500 PHP/sqm/month
Vacancy rate
4.0 %
Lease term flexibility
Medium Flexibility
Available retail space
5,000 sqm

Proximity to main roads
Direct Access
Public transport access
High Access
Parking spaces
3,500 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
60.0 %
Internet penetration
70.0 %

Retail crime rate
Low Rate
Security measures
Comprehensive Measures

Promotional events
Frequent Events
Loyalty program penetration
80.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
6.0 %
New tenant pipeline
Strong Pipeline
Mall expansion plans
Completed 2025 Plans
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Davao City

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