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Brand Fit Snapshot

Best for:

Department Store AnchorsHypermarket TrafficCinema & LeisureValue & Discount RetailQuick-Service Dining

Not ideal if:

Ultra-Luxury Positioning

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Gaisano Mall of Davao, located on J.P. Laurel Avenue in Bajada, Davao City, Philippines, spans 240,605 square meters across eight levels and opened in 1997 under DSG Sons Group, Inc. It was once the largest mall in Davao City and Mindanao until surpassed by SM City Davao expansions in 2023. The property serves a mid-market segment in a city with 1.8 million residents, featuring a young demographic with median age around 25 and growing middle-income households.

Tenant mix emphasizes value-oriented retail, with anchors including Gaisano department store and supermarket occupying about 40 percent of space, alongside 25 percent for food and beverage outlets like Jollibee, 20 percent for apparel brands such as Penshoppe, and 15 percent for entertainment including a cinema. Daily footfall ranges from 20,000 to 30,000 visitors, driven by proximity to institutions like San Pedro College and local residential areas, though reliant on community traffic rather than tourism.

Market position reflects Davao retail growth of 4-5 percent annually, with city-wide occupancy at 92 percent, but Bajada district saturation poses challenges.

Leasing advantages include competitive base rents of PHP 500-800 per square meter monthly plus 8-10 percent overage on sales, 3-5 year terms, and common area maintenance fees of PHP 100 per square meter, appealing to mid-tier retailers in groceries and apparel amid economic recovery.

Operational quality is adequate in core areas but shows aging infrastructure compared to newer competitors, with risks from e-commerce shifts potentially reducing physical visits by 10 percent over five years and seasonal footfall dips of 15-20 percent in summer.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 09:00 PM
Saturday10:00 AM — 09:00 PM
Sunday10:00 AM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

J.P. Laurel Ave., Davao City, Philippines

Insights

Demographics and Accessibility

Davao City hosts 1.8 million residents with a youthful profile, 60 percent under 30 years old, and rising disposable incomes supporting family-oriented spending. Gaisano Mall benefits from Bajada location near San Pedro College, Davao Chinese High School, and Holy Cross College, drawing student and local pedestrian traffic. Accessibility via J.P. Laurel Avenue aids vehicle entry, though peak-hour congestion adds 10-15 minutes; underground parking for 1,000 cars mitigates spillover. This fosters steady weekday footfall of 20,000-30,000 daily, peaking weekends, but limits tourist draw versus coastal sites, with 15-20 percent summer drops due to school breaks impacting youth segments.

Competition and Tenant Mix

Intense rivalry in Davao retail landscape, with over 1 million square meters GLA across 20 malls, sees SM and Ayala properties holding 60 percent share per JLL reports. Gaisano Mall faces Abreeza Mall 500 meters away targeting premium international brands, and SM Lanang Premier leveraging airport access for higher-end mix, eroding 10-15 percent market share. Tenant composition prioritizes value categories: 40 percent anchors like Gaisano supermarket, 25 percent F&B with local chains, 20 percent mid-tier apparel, and 15 percent services/cinema, achieving 90-95 percent occupancy but vulnerable in luxury segments amid saturation and e-commerce competition.

Leasing Terms and Operational Risks

Leasing involves 3-5 year contracts with base rents PHP 500-800 per square meter monthly, 8-10 percent percentage rents on gross sales, and PHP 100 per square meter CAM fees, suitable for value retailers. Renewal rates exceed 70 percent, supported by co-tenancy incentives, yet economic volatility like inflation could raise vacancy by 5-8 percent. Operational aspects include solid security and maintenance in anchor zones but dated aesthetics and HVAC from 1990s era lag newer rivals, incurring PHP 5-10 million yearly upkeep; traffic saturation elevates tenant logistics costs by 10 percent, advising focus on experiential categories to counter 4-5 percent annual growth tempered by market risks.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
240,000
Year Built
1997
Parking Spaces
2000
Average Monthly Footfall
833,333
Owner
DSG Sons Group, Inc.
Anchor Tenants
Gaisano Department Store, Gaisano Supermarket, Cinema

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
10 km radius
Catchment area population
1,500,000 People
Population growth rate
2.4 %
Median age
26 Years
Household size
4.4 Persons per household
Education level (tertiary)
25.0 %

Median household income
350,000 PHP per year
Unemployment rate
5.1 %
Cost of living index
70 Index (Manila=100)

Retail spending per capita
50,000 PHP per year
Spending on apparel
15,000 PHP per capita per year
Spending on groceries
20,000 PHP per capita per year
Spending on electronics
10,000 PHP per capita per year

Annual foot traffic
10,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
30.0 %
Sales per square meter
100,000 PHP per year

Number of retail stores
650 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Malls per 1M population
Tenant diversity
High Level
Unique Concepts
Yes Presence

Gross Leasable Area
240,000 sqm
Number of Levels
6 Levels
Average rent per square meter
750 PHP per month
Vacancy rate
5.0 %
Lease term flexibility
Moderate Level
Available retail space
10,000 sqm

Proximity to main roads
Direct Access
Public transport access
High Level
Parking spaces
2,000 Spaces
Pedestrian traffic
High Level

E-commerce competition
High Level
Click-and-collect adoption
Growing Level
Internet penetration
73.0 %

Retail crime rate
Low Level
Security measures
Strict Level

Promotional events
Frequent Frequency
Loyalty program penetration
Moderate Level
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Status
Mall expansion plans
Parking upgrades Plans
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Davao City

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