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Brand Fit Snapshot

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Department Store AnchorsHypermarket TrafficNational ChainsQuick-Service DiningFamily Entertainment

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Ultra-Luxury Positioning

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NCCC Mall Davao, located in the Matina district of Davao City, originally opened in 2003 as a key retail destination serving southern communities with lifestyle amenities including department stores, supermarkets, and dining options. The property suffered a major fire in December 2017, leading to a full reconstruction now branded as NCCC Mall Ma-a, with an investment of approximately PHP 4 billion.

Spanning 28,200 square meters across four floors and a basement parking level, it is positioned to become the sixth largest mall in Davao City upon completion. The ground floor is scheduled to open in October 2025 with 60 to 80 tenants, while the full mall aims for over 200 establishments by late 2025 or early 2026, featuring a balanced tenant mix of local and international brands. Anchor tenants include the NCCC Supermarket, which reopened in December 2024, alongside food and beverage outlets like Jollibee and Kenny Rogers.

In the context of Davaos retail market, which saw gross leasable area growth of 5-7 percent annually pre-pandemic according to Colliers International reports, this mall benefits from the citys expanding middle class and tourism influx, with population exceeding 1.8 million and household incomes averaging PHP 300,000 yearly.

Leasing advantages include competitive rent structures in a recovering market, potential for high footfall due to proximity to residential areas and major roads, and opportunities in underserved categories like mid-tier fashion and casual dining. However, challenges involve intense competition from established players like SM Lanang Premier and Abreeza Mall, which command higher occupancies around 95 percent, and potential delays in full operations impacting initial revenue projections.

Accessibility via J.P. Laurel Avenue and public transport supports daily traffic, though traffic congestion in Matina remains a risk factor.

Overall, the propertys homegrown appeal and strategic location offer balanced prospects for retailers targeting value-conscious consumers in a saturated yet growing market.

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Hours of Operation

Hours

Checking...
Monday09:00 AM — 09:00 PM
Tuesday09:00 AM — 09:00 PM
Wednesday09:00 AM — 09:00 PM
Thursday09:00 AM — 09:00 PM
Friday09:00 AM — 09:00 PM
Saturday09:00 AM — 09:00 PM
Sunday09:00 AM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

McArthur Highway cor. Ma-a Road, Davao City, Philippines

Insights

Demographics and Accessibility

Davao Citys demographics feature a young population with 60 percent under 30 years old and a growing middle-income segment, per Philippine Statistics Authority data, driving demand for affordable retail. NCCC Mall Davao in Matina serves southern suburbs with over 500,000 residents within a 5-km radius, benefiting from high vehicle and pedestrian access via major thoroughfares like Ma-a Road. Estimated footfall potential post-opening could reach 10,000-15,000 daily visitors, comparable to mid-tier malls, supported by proximity to schools, offices, and housing developments. However, seasonal flooding in low-lying areas and competition for parking during peak hours may hinder consistent traffic, requiring strong marketing to capture local loyalty amid broader city-wide retail saturation.

Tenant Mix and Occupancy

The tenant mix emphasizes everyday essentials and family-oriented offerings, with anchors like NCCC Supermarket occupying 20-25 percent of space, complemented by 40 percent food and beverage, 30 percent apparel and general merchandise, and 10 percent services, drawing from similar NCCC properties. Pre-fire occupancy hovered at 85-90 percent, and current leasing interest indicates 70 percent pre-commitments for the rebuilt structure, per industry estimates from Cushman and Wakefield reports on Philippine retail. Strengths include diverse local brands filling gaps in casual dining and budget fashion, but weaknesses involve limited luxury anchors, potentially capping sales per square meter at PHP 200,000-300,000 annually versus PHP 500,000 in premium malls. Operational quality is expected to improve with modern infrastructure, though initial phasing may lead to uneven footfall distribution across floors.

Competition and Lease Terms

Davao retail market features high competition with over 1 million sqm of GLA across 20 major malls, where SM and Ayala properties dominate 60 percent market share, per JLL Asia Pacific reports, pressuring mid-tier venues like NCCC on rent negotiations. Base rents range PHP 400-700 per sqm monthly, with turnover rents at 8-12 percent of sales, offering flexibility for new entrants but exposing risks from economic volatility and e-commerce growth eroding 10-15 percent of physical sales. Key advantages encompass lower entry barriers and co-tenancy clauses favoring essential retailers, yet drawbacks include aging competitor infrastructure in nearby Gaisano malls and market saturation in groceries, advising lessees to focus on experiential categories to mitigate 5-10 percent vacancy risks in weak economic cycles.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
60,000
Year Built
2025
Parking Spaces
1000
Average Monthly Footfall
375,000
Owner
NCCC Malls
Anchor Tenants
NCCC Supermarket, NCCC Department Store, Jollibee, Kenny Rogers Roasters, Cinemas

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
10 km radius
Catchment area population
1,200,000 People
Population growth rate
2.1 %
Median age
26 Years
Household size
4.2 Persons per household
Education level (tertiary)
35.0 %

Median household income
400,000 PHP per year
Unemployment rate
5.3 %
Cost of living index
42 Index (NY=100)

Retail spending per capita
50,000 PHP per year
Spending on apparel
5,000 PHP per capita per year
Spending on groceries
15,000 PHP per capita per year
Spending on electronics
3,000 PHP per capita per year

Annual foot traffic
4,500,000 Visitors
Dwell time
60 Minutes
Conversion rate
25.0 %
Sales per square meter
45,000 PHP per year

Number of retail stores
150 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
5 Malls per 1M population
Tenant diversity
High Level
Unique Concepts
10.0 %

Gross Leasable Area
60,000 sqm
Number of Levels
3 Levels
Average rent per square meter
750 PHP per month
Vacancy rate
15.0 %
Lease term flexibility
Medium Level
Available retail space
5,000 sqm

Proximity to main roads
Direct access Access
Public transport access
High Level
Parking spaces
1,000 Spaces
Pedestrian traffic
Medium Level

E-commerce competition
High Level
Click-and-collect adoption
60.0 %
Internet penetration
78.0 %

Retail crime rate
Low Level
Security measures
CCTV and patrols Measures

Promotional events
Monthly Frequency
Loyalty program penetration
40.0 %
Digital signage presence
High Level

Projected foot traffic growth
5.0 %
New tenant pipeline
20 New tenants planned
Mall expansion plans
Ongoing Status
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Davao City

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