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Shopping Ponta Negra is a mid-sized regional shopping center in the upscale Ponta Negra neighborhood of Manaus, Amazonas, Brazil, opened in 2013 with a gross leasable area of approximately 40,000 square meters across two levels. Owned by JHSF until a partial stake sale in early 2025, it features 147 stores and kiosks focused on fashion, services, entertainment, and gastronomy. Major anchors include Cinépolis cinema with 10 screens, Renner, C&A, and Riachuelo department stores.
Recent expansions incorporate wellness facilities like Body Tech gym, automotive services from Shizen dealership, educational units such as UniEsbam opening in late 2025, and dining options including Shinkanzen and China in Box. Occupancy hovers around 90-95%, supported by pre-leasing success and ongoing tenant additions amid national averages of 92%. Monthly footfall averages 416,667 visitors, with annual catchment of 5 million within a 10 km radius, driven by 90-minute dwell times and event-based traffic comprising 40% of visitors.
Sales per square meter reach R$12,000 annually, with rents at R$150 per square meter monthly, benefiting from Manaus Free Trade Zone incentives. The property targets an affluent demographic in a growing real estate hub near the Rio Negro, serving middle-to-high-income families aged 25-55 and tourists, with a 10 km catchment of 1.2 million residents averaging 32 years old, 3.2 persons per household, and monthly incomes of R$8,500.
Market position emphasizes experiential retail in a competitive landscape dominated by larger venues like Manauara and Amazonas Shopping, differentiating through convenience, pet-friendly policies, free WiFi, and leisure integration.
Leasing advantages include stable demand in an upper-class area with 3.9% annual population growth, though challenges arise from economic ties to commodities, e-commerce competition, and category saturation in fashion and food. Brazilian retail sector reports indicate 2.5% footfall growth and 4.8% sales increase in 2024, projecting 1.6% growth for 2025 per Abrasce data, positioning Ponta Negra for modest expansion amid regional volatility.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 12:00 PM — 09:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
The catchment area centers on Ponta Negra, Manaus wealthiest district, with upper-class residents in luxury developments and a 10 km radius population of 1.2 million, growing at 3.9% annually. Average age is 32 years, household size 3.2 persons, and monthly income R$8,500, targeting middle-to-high-income shoppers aged 25-55, families, and tourists attracted to the Rio Negro waterfront. This supports premium retail but limits broader appeal due to economic disparities in Amazonas state, where commodities and Free Trade Zone activities influence spending patterns and vulnerability to national economic cycles.
Competitive Landscape
Ponta Negra faces high competition from larger malls like Manauara Shopping (over 100,000 sqm, 99.6% occupancy) and Amazonas Shopping, which offer broader tenant mixes and central access, drawing higher volumes. Additional pressures include e-commerce capturing 30% of sales regionally, informal markets such as Adolpho Lisboa, and street vendors eroding footfall. With 3 malls per million residents in Manaus, market saturation in fashion and F&B categories poses risks, though niche expansions in wellness and services provide differentiation in a sector projecting 1.6% sales growth for 2025.
Accessibility and Operational Risks
Located along Av. Coronel Teixeira, the mall offers moderate access with 1,700 parking spaces, bike facilities, and proximity to leisure areas, but suffers from Manaus traffic congestion and seasonal Rio Negro flooding risks. Operational quality includes family-oriented amenities and CCTV security, yet aging infrastructure after 12 years may require maintenance investments. Economic volatility from industrial zones and low safety perceptions could impact tenant retention, with national trends showing steady but modest footfall growth of 2.5% in 2024.
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Manaus, AM
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City Snapshot
Manaus, AM
Comprehensive market intelligence for retail expansion in this city
