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Amazonas Plaza Shopping, located at Avenida Djalma Batista 2100 in the Chapada neighborhood of Manaus, Amazonas, Brazil, is a mid-sized regional mall opened in 2009 with a gross leasable area (GLA) of approximately 20,471 square meters across multiple levels. It serves as a community-oriented retail destination in a city with over 2.2 million residents, benefiting from the Amazon Free Trade Zone economy that drives manufacturing and logistics, contributing 78% to the states GDP.

The tenant mix features a balance of national and local retailers, with fashion and accessories occupying about 35% of space, including stores like Renner and local brands; food and beverage at 25%, with a food court and casual dining options; services such as banking, pharmacy, and electronics at 20%; and leisure elements like cinemas or entertainment zones at 10%. Occupancy stands at around 92%, reflecting stable demand in Manauss secondary mall segment, with average rents of BRL 100-150 per square meter monthly plus 8-10% turnover fees, making it more affordable than premium competitors.

Footfall averages 400,000-500,000 monthly visitors, supported by high public transport accessibility via bus routes on Djalma Batista avenue and 1,000+ parking spaces. The primary catchment area covers 1 million people within 10 km, drawing middle-class families with median household income of BRL 3,500 and 25% tertiary education rate.

Market position is solid for convenience and value-oriented retail, with advantages in lower entry costs and proximity to residential areas like Chapada and Parque 10 de Novembro, fostering repeat visits for everyday needs. However, challenges include intense competition from larger nearby malls like Amazonas Shopping (38,000 m² GLA, 790,000 footfall) and Manauara Shopping (100,000 m²), potential aging infrastructure post-15 years, and economic volatility from unemployment at 9% and e-commerce penetration at 20%.

Leasing opportunities suit mid-tier brands seeking balanced traffic without premium pricing, but require strategies to counter saturation in apparel categories and urban congestion risks.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday02:00 PM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Av. Djalma Batista, 482, Manaus, Brazil

Insights

Demographics and Accessibility

The catchment area for Amazonas Plaza Shopping encompasses approximately 1 million residents within a 10 km radius in Manauss urban core, characterized by a median age of 30 years, average household size of 3.2, and median income of BRL 3,500 monthly, bolstered by the free trade zone attracting manufacturing workers and professionals. Tertiary education levels reach 25%, supporting demand for mid-range consumer goods. Accessibility is strong via Avenida Djalma Batista, a major arterial road with frequent bus services connecting to central Manaus and the airport 15 km away; however, traffic congestion during peak hours can extend commute times by 20-30 minutes, and seasonal flooding in the Amazon basin occasionally disrupts access. Parking capacity of over 1,000 spaces includes options for motorcycles, common in the region, but pedestrian footfall from adjacent neighborhoods remains moderate due to limited walkability infrastructure.

Tenant Mix and Occupancy

Occupancy at Amazonas Plaza Shopping hovers at 92%, indicative of consistent tenant interest in Manauss retail market, where secondary malls maintain low vacancy through diverse leasing. The tenant mix prioritizes value fashion (35%, e.g., Riachuelo, Hering), everyday essentials (25%, supermarkets and pharmacies), food outlets (25%, including a 20-vendor food court with local Amazonian cuisine influences), and services (15%, banks like Bradesco, electronics from Samsung outlets). This configuration supports average sales per square meter of BRL 15,000 annually, below premium malls 17,500 but stable for category specialists. Drawbacks include over-reliance on apparel, vulnerable to e-commerce shifts, and limited international anchors compared to competitors, potentially capping dwell time at 90 minutes versus 120 in larger venues. Lease terms offer flexibility with 3-5 year commitments and promotional support via mall events.

Competition and Market Risks

Manaus retail landscape features high competition with Amazonas Plaza facing direct rivalry from Amazonas Shopping (0.5 km away, larger GLA and 790,000 monthly footfall) and upscale Manauara Shopping (higher rents BRL 200+/m², 1.5 million visitors), leading to market saturation in fashion and electronics categories. E-commerce growth, with 20% of Brazilian retail sales online via platforms like Mercado Livre, pressures physical stores, especially non-essentials, while regional unemployment at 9% and inflation volatility impact consumer spending. Infrastructure challenges, such as the malls 15-year age requiring potential upgrades for HVAC and aesthetics, add operational risks. Positively, the 5% annual retail market CAGR through 2030, driven by urbanization and rising incomes, supports resilience, but tenants should monitor category performance and consider hybrid models to mitigate access issues from urban sprawl and occasional Amazon weather disruptions.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
38,383
Year Built
1991
Parking Spaces
1500
Average Monthly Footfall
708,333
Owner
ALLOS
Anchor Tenants
Carrefour, Lojas Renner, Riachuelo, Centauro

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
1,800,000 People
Population growth rate
1.2 %
Median age
32 Years
Household size
3.1 Persons
Education level (tertiary)
18.0 %

Median household income
2,200 BRL/month
Unemployment rate
9.5 %
Cost of living index
95 Index (Brazil=100)

Retail spending per capita
1,500 BRL/year
Spending on apparel
350 BRL/year per capita
Spending on groceries
800 BRL/year per capita
Spending on electronics
250 BRL/year per capita

Annual foot traffic
8,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
4,500 BRL/year

Number of retail stores
180 Stores
Anchor tenant presence
Yes
Competitor density (same category)
3 Malls per 1M people
Tenant diversity
High
Unique Concepts
15.0 %

Gross Leasable Area
38,383 sqm
Number of Levels
3 Levels
Average rent per square meter
120 BRL/month
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
2,250 m²

Proximity to main roads
Direct
Public transport access
High
Parking spaces
1,500 Spaces
Pedestrian traffic
Moderate

E-commerce competition
High
Click-and-collect adoption
30.0 %
Internet penetration
75.0 %

Retail crime rate
Low
Security measures
Advanced

Promotional events
50 Events/year
Loyalty program penetration
40.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
10 Tenants
Mall expansion plans
Ongoing
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Manaus, AM

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